About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/07/02
SportsBusiness Journal: NBA restores pick for T'Wolves

The NBA has softened its punishment of the Minnesota Timberwolves for salary cap violations in 2000 by reinstating one of the four first-round draft picks that the team initially forfeited. The decision, announced by the NBA at the start of New Year's weekend, restores the Timberwolves' f ...

Tags: This Week's Issue

12/24/01
SportsBusiness Journal: Griz cap deals, await new digs

The Memphis Grizzlies are limiting nearly all of their sponsorship deals to three years, gambling that they can squeeze out more lucrative agreements when they move into a new arena in 2004. Only Gatorade and First Tennessee Bank have deals that will stay with the Grizzlies when they leave ...

Tags: Basketball, This Week's Issue

12/24/01
SportsBusiness Journal: League adds a band to bill

The NBA's National Basketball Development League is turning to a series of musical acts that officials hope will spur interest in the minor league. The NBDL signed a deal with True Vibe, a pop band that will play at seven of the league's eight venues during the Christmas holidays. The NBDL e ...

Tags: Other News

12/24/01
SportsBusiness Journal: New arena a success for Kings

The Sacramento Kings are in the early stages of planning for a new arena, but business so far this season has been so good at Arco Arena that the team may want to stay right where it is. The Kings, who play in one of the league's smallest markets, have sold out their entire home schedule a ...

Tags: This Week's Issue

12/24/01
SportsBusiness Journal: NBA marketers eye Hollywood

The NBA wants to extend its promotional ties with Hollywood after successfully using the recent "Lord of the Rings" release as a marketing tie-in. Seven NBA teams used last week's premier of the "Lord of the Rings" movie as an in-arena marketing tool as part of a cross-promotional deal with ...

Tags: This Week's Issue

12/17/01
SportsBusiness Journal: Norfolk looks for naming deal

As Charlotte Hornets officials visit interested cities to leverage their potential relocation deal, Norfolk, Va., officials are rushing to attract a naming-rights offer that must come by Jan. 1. Though the search for a naming-rights sponsor for a proposed $200 million arena in Norfolk come ...

Tags: Alien Sport, Athletic Marketing Agency, Basketball, Marketing and Sponsorship

12/17/01
SportsBusiness Journal: Connections key to jobs

One of the first lessons mastered by freshly minted sports management graduates is this: It's not what you know but who that usually gets you that front-office job in team sports. Thumb through just about any media guide and that cold lesson becomes very clear. Executive offices are sprink ...

Tags: ASC Ticket Co., Baltimore Ravens, Bob's Stores, Special Report

12/17/01
SportsBusiness Journal: AFL, AF2, to sign Reebok

The Arena Football League and Reebok are expected to sign a deal that makes Reebok the official equipment supplier for both the AFL and its Arena Football 2 minor league. The one-year deal is expected to be announced this week. AFL officials said they hope the deal will be a precursor to a ...

Tags: American Sports Data Inc., Football, Marketing and Sponsorship

12/03/01
SportsBusiness Journal: Atlanta sale will set AFL mark

The Arena Football League is putting the finishing touches on a deal to relocate a team to Atlanta for $12 million, the highest amount paid for an indoor league franchise. The deal to move the Nashville Kats franchise to Atlanta comes about a week after the AFL shuttered poorly performin ...

Tags: AFL, Football, NFL, Tennessee Titans, This Week's Issue

12/03/01
SportsBusiness Journal: Hornets relocation tour rolling

Charlotte Hornets officials visited St. Louis and Louisville, Ky., last week as relocation talks between the team and both cities heat up. While Louisville officials unveiled plans for a proposed $260 million arena, Hornets co-owner Ray Wooldridge discussed relocation plans with St. Louis Bl ...

Tags: Basketball, NBA, New Orleans Pelicans, Sportscorp Ltd., This Week's Issue

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