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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NBA's New Deal With Verizon To Include Content Distributed Throughout Oath's Portfolio

Published in SportsBusiness Daily on 01 / 17 / 18

The NBA has expanded its partnership with Verizon in a wide-ranging, multiyear agreement that will see official league content distributed on the telecom giant’s Oath portfolio of digital media brands. The agreement calls for a series of highlights and original programming, including a daily m...

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Tags: Media, NBA, Verizon

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SportsBusiness Journal: Hold the phone: NBA requires wireless access

The NBA is requiring all 30 of its teams to provide in-arena wireless access, becoming the first of the major leagues to mandate the technology. The league is pushing for teams to phase in the wireless technology this season, with the requirement that it be in place by the start of the 2006-07 s ...

SportsBusiness Journal: ABC/NBA go with flex schedule

Turn on ABC this winter on Sunday afternoons and you’ll get a steady diet of the NBA. That’s because the network’s 2005-06 coverage is its most ambitious yet under the current rights deal. The strategy also calls for full-season flexible scheduling, a first under the six-year televisio ...

SportsBusiness Journal: Behrens gets players involved in community

Kathy Behrens is an NBA executive who doesn’t negotiate media deals, peddle sponsorships or handle labor relations, but as senior vice president of community and player programs, she wields considerable influence among the league’s top dealmakers. She is responsible for fulfilling NBA Commiss ...

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SportsBusiness Journal: NBA is off the air at Telemundo

The NBA will no longer air on Telemundo, ending a three-year agreement that was supposed to help increase the league’s U.S. Hispanic television audience. The NBA is in talks with other Spanish-language outlets, a league spokesman said. ...

Tags: Basketball

SportsBusiness Journal: Turner campaign theme search lands on ‘NBA Planet’

Turner Sports’ theme for the NBA season is NBA Planet, an idea that will be supported by new programming that focuses mainly on the league’s expanding global footprint. The programming will include extended seven-minute interviews with 12 foreign-born players in their home coun ...

Tags: Basketball

SportsBusiness Journal: Some like look of NBA dress code

The NBA’s aggressive effort to improve player image has expanded to include a proposed dress code, and while the policy hasn’t been approved by the league’s union, there is some high-level support for the idea within the players’ group. National Basketball Players Association President A ...

Tags: Basketball, NBA

SportsBusiness Journal: NBA replaces team services VPs who left for clubs

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Tags: Basketball, NBA

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Tags: Basketball, Marketing and Sponsorship, New York Knicks

SportsBusiness Journal: Marketers eye Chinese hoops team

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Tags: Basketball, FIFA, Marketing and Sponsorship, NBA, Olympics, SFX

SportsBusiness Journal: WNBA posts higher ratings for playoffs

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Tags: Basketball, ESPN, WNBA

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