About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA expands reach to tout Christmas games

Published in SportsBusiness Journal on 12 / 15 / 14

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in...

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Tags: Leagues and Governing Bodies

More Stories by this Author

04/09/01
SportsBusiness Journal: Big dreams, bus rides and day jobs

At the rate the Arena Football League is expanding , you may just as well throw a dart against a map and chances are that it will land on a town where the indoor football league either has a team, will have a team or plans to have a team. Consider that the AF ...

Tags: AFL, AEG, Chicago Fire, Columbia/HCA Healthcare Corp., Lincoln National Corp., Pittsburgh Pirates, Tampa Bay Lightning

04/09/01
SportsBusiness Journal: Bulls offer season-ticket holders no price increases for 3 years

The Chicago Bulls will freeze prices for three years for season-ticket holders who renew their seats for next season. Bulls officials see their fixed-price plan as a way to reward and retain customers who have sat through three dismal seasons in the post-Michael Jordan era. "Our fans have ...

Tags: Chicago Bulls, Detroit Pistons, Game Face, NBA, Brooklyn Nets, New Orleans Pelicans, Utah Jazz, Washington Wizards, YankeeNets

04/09/01
SportsBusiness Journal: Image, credibility on the line

T he Arena Football League has been around for 15 years, all the while struggling for respect and credibility as the league that bills itself as "The 50-Yard Indoor War" works to build itself as a legitimate sport. This season, AFL officials hope all the ...

Tags: ABC, AFL, Buffalo Bills, Dallas Cowboys, Detroit Lions, ESPN, Falk Associates Management Enterprises, Ford Motor Co., MARC Advertising, NFL, Palace Sports and Entertainment, Sportscorp Ltd., Washington Redskins

04/02/01
SportsBusiness Journal: Memphis may not have what NBA needs

Suddenly, NBA teams are as drawn to Memphis as Graceland tourists are to the Jungle Room. But while the city may be financially attractive to the Vancouver Grizzlies and Charlotte Hornets, the question remains: Is Memphis the best place for the NBA to put a franchise? "Memphis has a limite ...

Tags: AutoZone, CBS Broadcasting Inc., Falk Associates Management Enterprises, FedEx Corp., Kroger, Los Angeles Kings, NBA, NBC, New Orleans Pelicans, NFL, Octagon Group, Sacramento Kings, San Antonio Spurs, Sports Group

04/02/01
SportsBusiness Journal: Pyramid offers a point in city’s favor

Should the NBA approve either the Vancouver Grizzlies' or Charlotte Hornets' bid to move to Memphis, either franchise would call The Pyramid home until the city builds the team a plush new facility. The 20,142-seat, $62 million Pyramid opened in 1991 and has 28 luxury suites, offering a su ...

Tags: Conseco Inc., Indiana Pacers, NBA, New Orleans Pelicans

03/26/01
SportsBusiness Journal: Grizzlies Headed South?

The cloud of uncertainty hovering over the financially beleaguered Vancouver Grizzlies should begin to dissipate today. Owner Michael Heisley's plan to relocate his team is due today and should put an end to the two-month courtship between Heisley and a half-dozen cities that are intereste ...

Tags: Basketball, This Week's Issue

03/26/01
SportsBusiness Journal: NBDL Cities Expected Soon

Look for the NBA to complete the rollout of its fledgling developmental league within the next two months as North Charleston, S.C., has been named as one of the league's eight markets. The National Basketball Developmental League is slated to play a 56-game season from November through Ma ...

Tags: Basketball, This Week's Issue

03/26/01
SportsBusiness Journal: XFL Launches Ad Blitz

The XFL has launched an all-out advertising blitz to raise rock-bottom TV ratings, a move that stands to add to the league's rising start-up costs that could reach $60 million this year. XFL officials refused to put a cost on their advertising campaign that began last Friday. With just a m ...

Tags: Colleges, Football, Hockey, This Week's Issue

03/19/01
SportsBusiness Journal: Tighter NFL links part of AFL-Ignite deal

The Arena Football League has signed a deal with Ignite Sports Media to relaunch the AFL's Web site that will include promotional partnerships with the NFL. AFL officials are banking on cross-promotion with the NFL to help drive traffic to their revamped site as the indoor football league lo ...

Tags: This Week's Issue

03/19/01
SportsBusiness Journal: Sticking up for tech deals

Don't write off selling sponsorships to high-tech companies during the industry's current economic upheaval, speakers said at the annual IEG Sponsorship Conference, which drew about 1,200 attendees to Chicago last week. The high-tech industry's sponsorship climate was of particular interest ...

Tags: This Week's Issue

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