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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA's New Deal With Verizon To Include Content Distributed Throughout Oath's Portfolio

Published in SportsBusiness Daily on 01 / 17 / 18

The NBA has expanded its partnership with Verizon in a wide-ranging, multiyear agreement that will see official league content distributed on the telecom giant’s Oath portfolio of digital media brands. The agreement calls for a series of highlights and original programming, including a daily m...

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Tags: Media, NBA, Verizon

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10/24/05
SportsBusiness Journal: Hold the phone: NBA requires wireless access

The NBA is requiring all 30 of its teams to provide in-arena wireless access, becoming the first of the major leagues to mandate the technology. The league is pushing for teams to phase in the wireless technology this season, with the requirement that it be in place by the start of the 2006-07 s ...

10/24/05
SportsBusiness Journal: ABC/NBA go with flex schedule

Turn on ABC this winter on Sunday afternoons and you’ll get a steady diet of the NBA. That’s because the network’s 2005-06 coverage is its most ambitious yet under the current rights deal. The strategy also calls for full-season flexible scheduling, a first under the six-year televisio ...

10/24/05
SportsBusiness Journal: Behrens gets players involved in community

Kathy Behrens is an NBA executive who doesn’t negotiate media deals, peddle sponsorships or handle labor relations, but as senior vice president of community and player programs, she wields considerable influence among the league’s top dealmakers. She is responsible for fulfilling NBA Commiss ...

Tags: In-Depth

10/10/05
SportsBusiness Journal: NBA is off the air at Telemundo

The NBA will no longer air on Telemundo, ending a three-year agreement that was supposed to help increase the league’s U.S. Hispanic television audience. The NBA is in talks with other Spanish-language outlets, a league spokesman said. ...

Tags: Basketball

10/10/05
SportsBusiness Journal: Turner campaign theme search lands on ‘NBA Planet’

Turner Sports’ theme for the NBA season is NBA Planet, an idea that will be supported by new programming that focuses mainly on the league’s expanding global footprint. The programming will include extended seven-minute interviews with 12 foreign-born players in their home coun ...

Tags: Basketball

10/03/05
SportsBusiness Journal: Some like look of NBA dress code

The NBA’s aggressive effort to improve player image has expanded to include a proposed dress code, and while the policy hasn’t been approved by the league’s union, there is some high-level support for the idea within the players’ group. National Basketball Players Association President A ...

Tags: Basketball, NBA

10/03/05
SportsBusiness Journal: NBA replaces team services VPs who left for clubs

The NBA has filled key vacancies in its team services department after the departure of two league executives earlier this year. Jared Bartie, most recently working as U.S. Tennis Association general counsel, has been hired as vice president of team services, replacing Paul Mott, who left ...

Tags: Basketball, NBA

10/03/05
SportsBusiness Journal: Knicks fire up star power for TV spots in big marketing push

The New York Knicks are doubling their marketing budget to $2 million this season to drive business in what has become a more competitive market for the franchise. “We have challenges,” said Anucha Sanders, senior vice president of marketing for the Knicks. “We have a lot of new players an ...

Tags: Basketball, Marketing and Sponsorship, New York Knicks

09/26/05
SportsBusiness Journal: Marketers eye Chinese hoops team

Marketing rights for the Chinese men’s basketball team leading up to the 2008 Olympics are attracting both domestic and international interest, with sources last week saying the deal is being priced as high as $25 million. Officials from Infront Sports & Media of Switzerland have expressed ...

Tags: Basketball, FIFA, Marketing and Sponsorship, NBA, Olympics, SFX

09/26/05
SportsBusiness Journal: WNBA posts higher ratings for playoffs

The WNBA closed the book on its ninth playoff season with an increase in postseason TV ratings. Network and league officials said new production efforts helped maintain viewership. Eight playoff games on ESPN2 generated a 0.4 average r ...

Tags: Basketball, ESPN, WNBA

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