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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NBA's Silver Voices Continued Optimism On New CBA With Union

Published in SportsBusiness Daily on 10 / 21 / 16

The NBA concluded its BOG meeting on Friday with Commissioner Adam Silver expressing his continued optimism that a new CBA deal is near. He said, “We’ve made tremendous progress. We are not done, done, but we are on our way toward getting an extension done and I’m pleased to repo...

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SportsBusiness Journal: League Pass ads to use NBA players

The NBA plans to roll out an aggressive marketing campaign next month to push sales of its NBA League Pass subscription digital cable and satellite broadcast package. The campaign, for the first time this year, will feature NBA players instead of game highlights. Twelve players will appear ...

Tags: ABC, Basketball, ESPN, NBA, WNBA

SportsBusiness Journal: Few seek out Wizards refund

Washington Wizards owner Abe Pollin's offer to issue refunds to dissatisfied season-ticket holders has found few takers this summer, even though the promise is viewed with skepticism by some customers as the franchise retools after its brief, but profitable, Michael Jordan era. Pollin, in ...

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SportsBusiness Journal: Losses force cuts for 3 NBA teams

Sustained financial losses are forcing some NBA teams this summer to slash not only player payroll but also front-office staff, as teams take a harder line at cutting costs. In recent weeks, the Portland Trail Blazers, Utah Jazz and Seattle SuperSonics all have laid off front-office employ ...

Tags: Basketball, Hockey, NBA, NHL, Portland Trail Blazers, Utah Jazz, WNBA

SportsBusiness Journal: New Grizzlies division to run FedEx Forum

The Memphis Grizzlies are creating a new division that will employ between 30 and 35 people to help run the team's new FedEx Forum home. The arena is scheduled to open for the 2004-05 NBA season. The new employees will assist existing Grizzlies management in operating and marketing the venue ...

Tags: Basketball, Memphis Grizzlies, NBA

SportsBusiness Journal: NBA eyes big and tall market

The NBA is launching a new apparel and accessories line aimed at the big and tall market, the first foray in the oversized market by league merchandisers. "This is an opportunity to provide NBA products to a specific segment of the market that we have not previously addressed," said Sal LaRo ...

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SportsBusiness Journal: Southwest, Rockets reach deal

Southwest Airlines has signed on as a founding sponsor of the Houston Rockets' new arena, becoming the first of up to a dozen such partners expected by the team. Rockets, with Yao Ming and Steve Francis, embrace new sponsorship. Southw ...

Tags: Basketball, Houston Rockets, Marketing and Sponsorship, NBA

SportsBusiness Journal: Teams share ideas on ticket sales

You'd think that after capturing the NBA championship, season tickets would be an easy sell for the San Antonio Spurs, especially since the Spurs are the only big-league game in town. Not so, according to team marketers, who said that like the rest of the NBA's 29 franchises, the Spurs th ...

Tags: Basketball, Miami Heat, NBA, New Orleans Pelicans, Orlando Magic, San Antonio Spurs

SportsBusiness Journal: Free-agent spending up in NBA

The NBA's free-agent signing period closed last week with teams having turned a 9 percent salary cap increase and greater familiarity with the league's luxury tax rules into an increased willingness to make deals. "I think teams are probably spending more freely than in the past because they ...

Tags: Basketball, Detroit Pistons, Labor and Agents, Los Angeles Clippers, NBA

SportsBusiness Journal: Magic roll out new uniforms

The Orlando Magic plans to unveil new uniforms this week as part of a larger rebranding effort, making the club the fourth NBA franchise that will sport a new look for next season. The Magic on Friday also will introduce a 15th anniversary logo, which will be used in all advertising and m ...

Tags: Basketball, Cleveland Cavaliers, Denver Nuggets, Houston Rockets, NBA, Orlando Magic

SportsBusiness Journal: Rockets think globally

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