About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Silver’s column an effort to clarify NBA stance

Published in SportsBusiness Journal on 11 / 24 / 14

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

03/26/01
SportsBusiness Journal: XFL Launches Ad Blitz

The XFL has launched an all-out advertising blitz to raise rock-bottom TV ratings, a move that stands to add to the league's rising start-up costs that could reach $60 million this year. XFL officials refused to put a cost on their advertising campaign that began last Friday. With just a m ...

Tags: Colleges, Football, Hockey, This Week's Issue

03/19/01
SportsBusiness Journal: Tighter NFL links part of AFL-Ignite deal

The Arena Football League has signed a deal with Ignite Sports Media to relaunch the AFL's Web site that will include promotional partnerships with the NFL. AFL officials are banking on cross-promotion with the NFL to help drive traffic to their revamped site as the indoor football league lo ...

Tags: This Week's Issue

03/19/01
SportsBusiness Journal: Sticking up for tech deals

Don't write off selling sponsorships to high-tech companies during the industry's current economic upheaval, speakers said at the annual IEG Sponsorship Conference, which drew about 1,200 attendees to Chicago last week. The high-tech industry's sponsorship climate was of particular interest ...

Tags: This Week's Issue

03/12/01
SportsBusiness Journal: XFL now expects to lose $40M

The XFL expects to lose $40 million, $10 million more than league officials originally predicted, as the steep decline in television ratings takes its toll on advertising. "We knew there would be losses, but the real shortfall is in the advertising revenues," said Linda McMahon, CEO of th ...

Tags: This Week's Issue

03/05/01
SportsBusiness Journal: XFL revamps strategy as ratings dive

With XFL television ratings in a free fall, league co-founders NBC and World Wrestling Federation are adopting a strategy straight out of Vince McMahon's WWF bag of tricks: They're trying to transform XFL players into anything remotely resembling stars. But unlike the WWF, McMahon and NBC ...

Tags: This Week's Issue

03/05/01
SportsBusiness Journal: AFL-Total deal’s one for the books

The Arena Football League, looking to grow its properties and licensing division, has signed its first-ever publishing deal, an agreement with Total Sports Publishing. The three-year deal calls for Total Sports to produce annual editions of the Record and Fact Book for the AFL and its AF2 de ...

Tags: This Week's Issue

02/12/01
SportsBusiness Journal: XFL founders fight to keep the fire burning

S moke and hairspray had barely settled before XFL ringleaders Vince McMahon and Basil DeVito were plotting how to make a bigger, hopefully sustained splash in the coming weeks. McMahon, the mind and motivation behind the World Wrestling Federation, and D ...

Tags: Anheuser-Busch Cos., AEG, Chicago Fire, McDonald's Corp., NBC, UPN, XFL

02/05/01
SportsBusiness Journal: Reebok profit takes big leap

Reebok, continuing its financial rebound, reported $80 million in profit for 2000, compared with $11 million in 1999. Total sales, however, were flat at $2.8 billion. Reebok’s U.S. sales grew to $926 million, compared with $908 million a year earlier. Reebok CEO Paul Fireman said the incr ...

Tags: NFL, Pro Line Inc., Reebok

01/29/01
SportsBusiness Journal: Mike Ditka back in Chicago as part-owner of AFL squad

Former Chicago Bears coach Mike Ditka is returning to the town that made him famous by buying a stake in the Arena Football League's Chicago Rush franchise. As part-owner, Ditka also will head up football operations for the expansion franchise, whose first regular-season game is April 21. ...

Tags: AFL, CBS Broadcasting Inc., Chicago Bears, Dallas Cowboys, Detroit Lions, Football, NFL, Other News, Washington Redskins

01/29/01
SportsBusiness Journal: Preds: Labor strife cost team $1.5M

Last year's Arena Football League labor battle cost the Orlando Predators $1.5 million, according to filings with the Securities Exchange Commission. Officials at the AFL's sole publicly held team blamed the league's labor strife, which caused a brief cancellation of the 2000 season, as the ...

Tags: AFL, Football, NFL, Pittsburgh Pirates, This Week's Issue

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