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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Teams line up for 3-D projectors

Published in SportsBusiness Journal on 09 / 01 / 14

At least two NBA clubs and one NHL franchise are spending $1 million this year to implement a 3-D court projection system at their arenas, another example of how teams across sports are seeking ways to improve the in-arena fan experience. The Cleveland Cavaliers, Philadelphia 76ers and New Jersey...

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Tags: Franchises

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09/01/14
SportsBusiness Journal: Teams line up for 3-D projectors

At least two NBA clubs and one NHL franchise are spending $1 million this year to implement a 3-D court projection system at their arenas, another example of how teams across sports are seeking ways to improve the in-arena fan experience. The Cleveland Cavaliers, Philadelphia 76ers and New Jersey ...

Tags: Franchises

09/01/14
SportsBusiness Journal: Ping me at the Palace: Pistons add tech

The Detroit Pistons plan to roll out a series of initiatives inside the Palace of Auburn Hills for the coming season in hopes of reviving interest in a club that ranked near the bottom of the NBA in attendance last year. Among the new offerings, the Pistons are adding iBeacon technology inside th ...

Tags: Franchises

08/19/14
SportsBusiness Daily: NBA Ends Ban On Fantasy Game Sponsorships

The NBA is reversing its ban and will now allow its teams to sell sponsorships to fantasy game operators. The move to open the category is another revenue opportunity made available to teams by NBA Commissioner Adam Silver. NBA Exec VP/Team Marketing & Business Operations Amy Brooks said, "We ar ...

Tags: Marketing and Sponsorship, NBA

08/18/14
SportsBusiness Daily: Fantasy Operators Can Sponsor NBA Teams

The NBA is reversing its ban and will now allow its teams to sell sponsorships to fantasy game operators. The move to open the category is another revenue opportunity made available to teams by NBA Commissioner Adam Silver . NBA Exec VP/Team Marketing & Business Operations Amy Brooks said, "W ...

08/18/14
SportsBusiness Journal: WNBA: At least six teams to post profit

After a regular season marked by two new major promotional efforts, the WNBA expects to see at least six of its 12 teams post a profit for 2014, the same number of clubs as last year. Final league revenue won’t be known until after the postseason ends next month, but league President Laurel ...

Tags: Leagues and Governing Bodies

08/18/14
SportsBusiness Journal: Ballmer takes charge of Clippers

Despite a summer of litigation and unprecedented off-the-court headlines, the Los Angeles Clippers have emerged relatively unscathed financially as new owner Steve Ballmer now officially takes charge of the franchise. “There are not any gaping holes,” said Dick Parsons, the former Tim ...

Tags: Franchises

08/13/14
SportsBusiness Daily: Bucks Promo Offers Discounts On '15-16 Season Tix

Bucks co-Owners Marc Lasry and Wes Edens are offering fans who buy select full season tickets for the upcoming campaign the chance to receive the same tickets at no cost for the '15-16 season. The offer is part of the team’s new “Cheer The Future” promotion that requires fans ...

Tags: Franchises, Milwaukee Bucks, NBA

08/13/14
SportsBusiness Daily: Bucks Offer Season-Ticket Discounts

New Bucks co-Owners Marc Lasry and Wes Edens  today will announce that the team is offering fans who buy select full-season tickets for the upcoming season the chance to receive the same tickets at no cost for the '15-16 season. The offer is part of the team’s new “Cheer The ...

08/12/14
SportsBusiness Daily: NBA's Ski Austin Leaving The League In October

NBA Exec VP/Events SKI AUSTIN is leaving the league. Austin will step down from his position on Oct. 3 after 25 years with the NBA. He joined the NBA in '89 and was named to his current position in '06. No replacement had been named, and Austin will remain involved with the NBA as a consultan ...

Tags: People and Pop Culture, NBA

07/30/14
SportsBusiness Daily: USA Basketball Signs Three New Sponsors

USA Basketball has signed three new marketing deals with Samsung, Hospital for Special Surgery and Diageo. The deals run through '16. The NBA markets USA Basketball, and Samsung and Diageo are both league sponsors. Each of the new partners will activate around USA Basketball’s traini ...

Tags: Marketing and Sponsorship, Samsung, Diageo, USA Basketball

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