About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

More Stories by this Author

03/31/14
Islanders hire Gameplan Creative

The relocation of the New York Islanders from Long Island to Brooklyn is taking its next step, with the franchise hiring Gameplan Creative to help connect the team to its future home, the Barclays Center. Brett Yormark, CEO of the Barclays Center and the Brooklyn Nets, calls the team’s move ...

Tags: Franchises

03/24/14
Raptors find success off the court as well

The Toronto Raptors’ rise in the standings is paralleling, if not fueling, off-court gains being made by the club this spring — with additional strides expected in the coming weeks. The resurgent Raptors have already s ...

Tags: Franchises

03/17/14
NBA keeps media deal choices open

Moving the NBA on TNT off of Thursday night? Taking on a third TV partner? Bringing the NBA’s digital rights back in-house? These are three of the ideas that have been floated as the league starts the process of negotiating its next media deal. ...

Tags: Media

03/03/14
Wolves get creative to sell late add

The Minnesota Timberwolves find themselves in a unique situation this week: The team will roll out a marketing campaign for a game they never had on their original regular-season home schedule. The game at hand is April 8, against San Antonio. It was originally scheduled for Dec. 3 but was to hav ...

Tags: Franchises

03/03/14
Kings’ new sales tool: Gaming headset

The Sacramento Kings continue down the road of innovation. The team that has brought Google Glass technology and the use of drones to home games this season will now use the latest gaming device to help sell their planned new arena. ...

Tags: Franchises

02/24/14
Silver lines up input for media talks

NBA Commissioner Adam Silver has formed a second media committee to engage in the process of the league’s coming media rights talks, marking the latest sign of momentum in the negotiations that are expected to begin in the near term. The n ...

Tags: Leagues and Governing Bodies, Events and Attractions, Media

02/17/14
Despite L.A., NBA local TV numbers good

The NBA’s local TV ratings look a lot like the league’s standings at the halfway point of this season, with good numbers in Oklahoma City and disappointment in Los Angeles. Coming off a year in which the Thunder posted the NBA’s best RSN ratings, OKC’s games on ...

Tags: Media, Leagues and Governing Bodies

02/10/14
‘I made sure I didn’t fail’

It’s a mid-January morning and the snowbirds in a Scottsdale, Ariz., pancake house can’t help but look up from their syrup as Wayne Embry folds himself into a booth and orders an egg-white omelette with grits and biscuits. Embry is a 6-foot-8-inch gentle giant of a man with skillet-si ...

Tags: Champions

02/10/14
Embry at the center of Kareem trade

Wayne Embry has engineered dozens of player trades over the course of his career, but he will forever be linked to one of the biggest trades in NBA history. {podcast} SBJ Podcast: NBA reporter John Lombardo and Executive Editor Abraham Madkour discuss the life and career of Wayne Embry. I ...

Tags: Champions, SBJSBD Podcast

02/03/14
A new NBA: Silver creates media panel

New NBA Commissioner Adam Silver has selected seven team governors to advise him on the league’s coming media talks, providing the surest sign yet that those negotiations are about to become much more intense. An exclusive negotiating window for the NBA’s current media partners does n ...

Tags: Media

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