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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NBA Finals sponsors sticking with success

Published in SportsBusiness Journal on 05 / 29 / 17

Some NBA sponsors are building on last year’s activation plans during this year’s NBA Finals, which are set to tip off on Thursday. Taco Bell will again conduct its “Steal a Game, Steal a Taco” promotion that gives fans a free taco if a road team wins a game during the 201...

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Tags: Marketing and Sponsorship

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