About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Raptors Take Home NBA Partnership Of The Year Award For Valanciunas/GoDaddy Work

Published in SportsBusiness Daily on 07 / 13 / 17

The Raptors won the NBA Partnership of the Year award given out at this week’s league meetings held during the NBA Summer League in Las Vegas. The team won for their campaign with GoDaddy that included a content-based theme with Raptors C Jonas Valanciunas acting as a fictitious small-busi...

Read More

Tags: Marketing and Sponsorship, NBA

More Stories by this Author

07/13/17
SportsBusiness Daily: Raptors Win NBA Partnership Of The Year Award

The Raptors won the NBA Partnership of the Year award given out at this week’s league meetings held during the NBA Summer League in Las Vegas. The team won for their campaign with GoDaddy that included a content-based theme with Raptors C Jonas Valanciunas acting as a fictitious small-busi ...

Tags: Marketing and Sponsorship, NBA

07/13/17
SportsBusiness Daily: Raptors Win NBA Partnership Of The Year

The Raptors received the NBA Partnership of the Year award at this week’s league meetings held around the Las Vegas Summer League. The team won for their campaign with GoDaddy that included a content-based theme, with Raptors C Jonas Valanciunas acting as a fictitious small business owner lo ...

07/11/17
SportsBusiness Daily: NBA G League Launching Ad Campaign

The NBA G League today is launching the first marketing campaign in its 16-year history with the tagline, “We Don’t Go For Good. We Go For Great.” The campaign features a 30-second spot with former NBAer and current Raptors 905 coach Jerry Stackhouse , the '17 NBA G League Coach o ...

07/10/17
SportsBusiness Journal: Plugged In: Lance Tyson

Lance Tyson is founder and CEO of PRSPX, a sales training and performance management company with a focus on professional sports. Tyson trains, motivates and helps build successful sales staffs for a variety of sports clients, including some of the industry’s biggest brands in the Dallas Cowb ...

Tags: People and Pop Culture

07/10/17
SportsBusiness Journal: Hawks address diversity

Born out of a racially tinged crisis under previous ownership, the role of the Atlanta Hawks’ chief diversity and inclusion officer has grown in scope over the past three years under Nzinga Shaw. The Hawks also are the only one of the NBA’s 30 teams to have such a position. ...

Tags: In-Depth

06/29/17
SportsBusiness Daily: Rice, Rometty Speak At KPMG Leadership Summit

Former U.S. Secretary of State CONDOLEEZZA RICE shared key leadership characteristics during her keynote address at yesterday’s KPMG Women’s Leadership Summit at Olympia Fields Country Club in Illinois, site of this week's KPMG Women’s PGA Championship. In a one-on-one interview ...

Tags: People and Pop Culture

06/27/17
SportsBusiness Daily: KPMG Extends Women's Golf Deal

KPMG has extended its deal with the PGA of America and the LPGA for title sponsorship of the KPMG Women’s PGA Championship. The new agreement runs through '23 and will continue to include the KPMG Women’s Leadership Summit and KPMG Future Leaders Program. Financial terms of the deal were ...

06/26/17
SportsBusiness Journal: Granger leaves Kings for new 'challenge’

Chris Granger surprised the industry when he unexpectedly resigned as president of the Sacramento Kings on June 19, but the well-regarded executive sensed it was time to leave when the team’s new Golden 1 Center opened last fall. Along with the satisfaction that came from building the $558 ...

Tags: Franchises

06/21/17
SportsBusiness Daily: PGA Tour Signs Deal With Massage Envy

The PGA Tour has signed a four-year marketing partnership with Massage Envy, a first for the Tour in the massage and skin care category. The agreement is also the first sports sponsorship for Scottsdale-based Massage Envy. The deal includes sponsorship of the PGA Tour Champions along with the design ...

Tags: Marketing and Sponsorship, PGA Tour

06/20/17
SportsBusiness Daily: AmEx Renews Leaguewide NBA Sponsorship

The NBA has renewed its leaguewide sponsorship deal with American Express that extends AmEx as the official card of the NBA, WNBA and G League. Financial terms of the multiyear deal were not disclosed. The new deal continues with activation around the upcoming NBA Draft, giving AmEx cardholders exc ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug