About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

‘It’s more of a true minor league now’

04 / 21 / 14

The NBA-owned D-League, once an eight-team operation playing solely out of the Southeast, is now a coast-to-coast business marked by sharply rising franchise values and enough demand from NBA teams to suggest further expansion could be ahead. The D-League played its 2013-14 season with 17 teams. ...

Read More

Tags: Leagues and Governing Bodies

More Stories by this Author

04/21/14
NBA's big markets take big hits

Editor’s note: This story is revised from the print edition. The NBA’s three biggest media markets posted significant drops in local TV viewership this season, with the five clubs in those markets shedding a combined 259,000 homes per game from last year. ...

Tags: Media

04/21/14
NBA sponsors roll out new creative

The start of the NBA playoffs means a new slate of activation plans from the league’s corporate partners, including new creative from three sponsors. State Farm Insurance is marking the postseason with a new commercial featuring Los Angeles Clippers star Chris Paul in its “Born to Ass ...

Tags: Marketing and Sponsorship

04/14/14
Magic’s arena gets iBeacon technology

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever ...

Tags: Franchises

03/31/14
Islanders hire Gameplan Creative

The relocation of the New York Islanders from Long Island to Brooklyn is taking its next step, with the franchise hiring Gameplan Creative to help connect the team to its future home, the Barclays Center. Brett Yormark, CEO of the Barclays Center and the Brooklyn Nets, calls the team’s move ...

Tags: Franchises

03/24/14
Raptors find success off the court as well

The Toronto Raptors’ rise in the standings is paralleling, if not fueling, off-court gains being made by the club this spring — with additional strides expected in the coming weeks. The resurgent Raptors have already s ...

Tags: Franchises

03/17/14
NBA keeps media deal choices open

Moving the NBA on TNT off of Thursday night? Taking on a third TV partner? Bringing the NBA’s digital rights back in-house? These are three of the ideas that have been floated as the league starts the process of negotiating its next media deal. ...

Tags: Media

03/03/14
Wolves get creative to sell late add

The Minnesota Timberwolves find themselves in a unique situation this week: The team will roll out a marketing campaign for a game they never had on their original regular-season home schedule. The game at hand is April 8, against San Antonio. It was originally scheduled for Dec. 3 but was to hav ...

Tags: Franchises

03/03/14
Kings’ new sales tool: Gaming headset

The Sacramento Kings continue down the road of innovation. The team that has brought Google Glass technology and the use of drones to home games this season will now use the latest gaming device to help sell their planned new arena. ...

Tags: Franchises

02/24/14
Silver lines up input for media talks

NBA Commissioner Adam Silver has formed a second media committee to engage in the process of the league’s coming media rights talks, marking the latest sign of momentum in the negotiations that are expected to begin in the near term. The n ...

Tags: Leagues and Governing Bodies, Events and Attractions, Media

02/17/14
Despite L.A., NBA local TV numbers good

The NBA’s local TV ratings look a lot like the league’s standings at the halfway point of this season, with good numbers in Oklahoma City and disappointment in Los Angeles. Coming off a year in which the Thunder posted the NBA’s best RSN ratings, OKC’s games on ...

Tags: Media, Leagues and Governing Bodies

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug