About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Lagardere Named Management Consultant To Greenbrier Classic

Published in SportsBusiness Daily on 09 / 21 / 16

Lagardere Sports has been hired as management consultant to the PGA Tour Greenbrier Classic. The company will work as an advisor to tournament operations and assist in player recruitment, sponsorship sales and activation around the event, which was canceled this year due to flooding. The '...

Read More

More Stories by this Author

09/21/16
SportsBusiness Daily: Lagardere To Advise Greenbrier Classic

Lagardere Sports has been hired as management consultant to the PGA Tour Greenbrier Classic. The company will work as an advisor to tournament operations and assist in player recruitment, sponsorship sales and activation around the event, which was canceled this year due to flooding. The ' ...

09/19/16
SportsBusiness Daily: New Sponsor For Champions Tour Event

The PGA Champions Tour has a new tournament title sponsor in Pure Insurance, which will back the former Nature Valley First Tee Open at Pebble Beach beginning in '17. The new name of the event is the Pure Insurance Championship. Financial terms of the four-year agreement were not disclosed, but ...

09/19/16
SportsBusiness Journal: Tour talks to nets as opt-out date nears

Top PGA Tour officials have met with each of the big four broadcast networks over the past few weeks, as the group considers opting out of its current broadcast rights deals. CBS and NBC hold rights for 31 golf events through 2021, but the PGA Tour can opt out of the deal after the 2018 season. G ...

Tags: Media

09/19/16
SportsBusiness Journal: 76ers sign training facility sponsors

The Philadelphia 76ers are taking a sharply different strategy in marketing their new practice center by signing five founding partners instead of selling traditional naming rights to their new $82 million facility. In place of attaching a single title sponsor to their practice center, ...

Tags: Franchises

09/15/16
SportsBusiness Daily: 76ers Campaign Celebrates '66-67 Team

​ The 76ers are rolling out a new season-long marketing campaign celebrating the team’s '66-67 NBA championship team. The effort, titled "Spirit of the Champion: Celebrating 50 Since ’66-‘67," will include a commemorative cente ...

09/12/16
SportsBusiness Journal: Woods’ return to hit PGA Tour Live

After a two-week live-stream experiment on Twitter and Facebook to drive viewers to its PGA Tour Live over-the-top service, the PGA Tour is now turning to Tiger Woods to help boost subscribers. The tour is extending its OTT schedule to include the upcoming Safeway Open, where Woods hopes to make ...

Tags: Media

09/12/16
SportsBusiness Journal: Game Changers: Kelly Hyne

Photo by: LPGA K elly Hyne has been working for the LPGA since 2002, but 2016 ranks as one of her busiest and most accomplished years working for the property. Kelly Hyne LPGA, SENIOR VICE PRESIDENT, STRATEGIC PARTNERSHIPS In February, Hyne was named se ...

Tags: Game Changers

09/12/16
SportsBusiness Journal: Game Changers: Kerry Tatlock

Photo by: JENNIFER POTTHEISER, NBAE/GETTY IMAGES A s senior vice president of global partnerships for the NBA, Kerry Tatlock plays a key role in some of the most lucrative new deals signed by the league. Kerry Tatlock NBA, SENIOR VICE PRESIDENT, GLOBAL PARTNE ...

Tags: Game Changers

09/12/16
SportsBusiness Journal: Game Changers: Tracy Marek

Photo by: AARON JOSEFCZYK A s chief marketing officer for the Cleveland Cavaliers, part of Tracy Marek’s job is to grow the NBA champion Cavs’ brand beyond the city of Cleveland. That effort has brought a slew of initiatives, ranging from the team’s & ...

Tags: Game Changers

09/05/16
SportsBusiness Journal: With Constellation, PGA renames top tier

Constellation’s expansive new sponsorship deal with the PGA of America includes rights to the coming Ryder Cup, but the agreement also is notable for what it lacks: the patron-level designation that in the past was assigned to the organization’s biggest spenders. Though Constellation& ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug