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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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Sports Marketing Symposium: Pop Culture Crossover Bigger Than Ever

Published in SportsBusiness Daily on 10 / 16 / 14

The intersection between pop culture and sports is tighter than ever, but still fraught with missteps and overreaching ambitions, according to panelists yesterday at the '14 CSE Sports Sponsorship Symposium in N.Y. Thanks to crossover successes such as Shaquille O'Neal, more athletes than ever want ...

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Tags: Events and Attractions

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