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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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Time Inc. Sports Group Brings On CBS Digital's Patty Hirsch To Fill DeLorenzo's Former Role

Published in SportsBusiness Daily on 08 / 26 / 15

Hirsch will manage SI's ever-growing network of digital sites Time Inc. has named CBS Digital Media GM PATTY HIRSCH  VP & GM/Digital for its Sports Group, with oversight to include to SI.co...

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Tags: People and Pop Culture, Sports Illustrated

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SportsBusiness Daily: MLBAM Pleased By Passport Tix Delivery Adoption

MLBAM said during the final two weeks of the regular season 1,500 people opted for ticket delivery via Apple's new Passbook mobile delivery system, with initial adoption rates far above company expectations. Apple created Passbook in its new iOS 6 mobile operating system as a central portal for user ...

Tags: MLB, Leagues and Governing Bodies

SportsBusiness Daily: ESPN.com Tops Yahoo Sports For Sept. Uniques

ESPN.com returned to the top of the monthly comScore reach rankings for just the second time since '08, heading the list in September with a total of 47.07 million unique visitors. Yahoo Sports fell to second with 42.98 million uniques. The latest totals repeated a dynamic seen last September when E ...

Tags: Media

SportsBusiness Daily: Prilosec OTC Inks Deal With Yardbarker

Fox Sports Interactive Media property Yardbarker has signed a large-scale marketing partnership with Prilosec OTC to promote the heartburn medication brand's new flavor-coated Wildberry version of the pill. Yardbarker will produce a blog that will include a series of short online videos promoting ...

SportsBusiness Journal: MLB count highest since 2008

Major League Baseball’s continued attendance rise in 2012 showed not only a growing fan affection for the sport but also sharp reductions in the traditional lag between winning and ticket-sales spikes. The league ended the regular season with attendance of 74.86 million, up 2 percent from a ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: The Whistle To Debut Content On NBCSN

The first televised programming from youth sports network startup The Whistle airs Friday afternoon at 4:00pm ET on NBC Sports Network. The debut half-hour episode features youth-oriented interviews with several current NFL stars, including Packers QB Aaron Rodgers , Giants QB Eli Manning and 49e ...

SportsBusiness Daily: MLBAM Partners With App Outfit Shazam

MLBAM has signed a partnership with California-based media engagement outfit Shazam to help drive awareness and consumption of the postseason on mobile devices. Users of the Shazam mobile app will have access to MLB video highlights, live scores and statistics, news, social media sharing, and one-cl ...

SportsBusiness Daily: USA Today Group, Perform Reach Deal

USA Today Sports Media Group and digital media outfit Perform have struck a partnership in which more than 100 local Gannett outlets will gain access to video highlights from more than a dozen sports properties. The local Gannett newspaper and TV station sites will gain access to Perform's ePlayer, ...

Tags: Media

SportsBusiness Daily: Verizon Exec Shares Advertising Insight

In the second session on “Marketing from the C-Suite,” from the IMG Sports Marketing Symposium '12, Verizon Wireless VP & CMO Tami Erwin discussed new products, measuring ROI and the company’s deal with the NFL. Verizon is the largest single buyer in sports advertising, with ...

Tags: Events and Attractions

SportsBusiness Daily: EA Sports Sells 4.5 Million Copies Of "FIFA 13"

EA Sports said this afternoon it has sold more than 4.5 million copies globally of its "FIFA Soccer 13" video game in its first five days of release. The total, more than 1 million units above the comparable sales total for last year's version, further extends a powerful run for what is the most pop ...

SportsBusiness Daily: Turner Sports Unveils Mobile Baseball App

Turner Sports this afternoon unveiled "TBS Social Dugout," a new mobile gaming application designed to tie into the network's upcoming coverage of the MLB postseason. The app, available for iOS and Android platforms, will most notably feature a predictive social game in which users project upcoming ...

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