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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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Facebook Helping Pro, College Teams Help Drive Ticket Sales With Specific Targeting

Published in SportsBusiness Daily on 10 / 27 / 16

Facebook has begun to heighten its efforts with various pro and college teams to drive additional ticket sales, achieving results and ROI surpassing those from traditional media. The Sharks, in collaboration with digital marketing agency-of-record Fans Agency, used a series of Facebook ads to create...

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Tags: Media, Facebook

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SportsBusiness Daily: Selig Presides Over Final Draft As Commish

MLB Commissioner Bud Selig Thursday night presided over what is scheduled to be his final MLB Draft as the league’s top exec before his planned retirement in January, but he said he has not begun to heavily dwell on events such as this being the final iterations of his baseball career. “ ...

Tags: Leagues and Governing Bodies, MLB

SportsBusiness Daily: MiLB Sees Slight Jump In Cost Of Family Attendance

Minor League Baseball on Thursday said the average cost for a family of four to attend a game in the affiliated minors this year is $63.55, up $1.03 from a year ago. As is typical, Triple-A carries the most expensive tickets and concessions with short season Single-A and Rookie levels the cheapest. ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Selig Presides Over His Last MLB Draft

MLB Commissioner Bud Selig last night presided over what is scheduled to be his final MLB Draft as the league’s top exec before his planned retirement in January. But he said that he has not begun to dwell heavily on events such as this being part of his final go-around. “I’m n ...

SportsBusiness Daily: MLB Draft To Feature Twitter Mirror

Tonight’s MLB Draft at MLB Network studios in Secaucus, N.J., will feature the use of a Twitter Mirror celebrity photo station within the network’s Studio 42. MLBAM experimented with the Twitter Mirror during Spring Training, and tonight marks the first use of the element during the Draf ...

SportsBusiness Daily: The Whistle Acquires Lacrosse Network

Digital youth sports programmer The Whistle has acquired L.A.-based website The Lacrosse Network. Financial terms were not disclosed, but TLN President Samir Chaudry and other execs from the company will remain on the BOD and take on broader responsibilities within The Whistle. The deal continues ...

SportsBusiness Daily: Burst, NESN Ink Deal For Red Sox Games

Boston-based mobile video tech startup Burst has struck a season-long partnership with NESN to enable fan-created video to be incorporated into Red Sox game broadcasts. The Burst platform will filter and organize fan-submitted video footage for easy use by NESN producers, using a combination of auto ...

Tags: Media, NESN

SportsBusiness Daily: NBA Finals To Have Increased Social Media

The NBA during the Finals will significantly increase its deployment of the Facebook Live video platform, allowing fans for the first time to ask players questions during media availability periods. The initiative will begin this afternoon with Heat G Dwyane Wade and Spurs G Manu Ginobili. Additiona ...

Tags: Media, NBA, Facebook, Twitter

SportsBusiness Daily: Study: Mobile Sports Consumption Growing Fast

Mobile consumption of sports content has doubled in the past three years, according to a new study conducted by Sporting News Media with the aid of European-based Kantar Sport and SportBusiness Group. The fourth version of its annual study of the U.S. sports media landscape, Sporting News Media's "K ...

Tags: Media

SportsBusiness Journal: Stack acquires trainer, app developer

Stack, a New York-based youth sports media outlet, has acquired training provider Velocity Sports Performance and digital developer Driven Apps, as it seeks to create a full suite of information, training and online and mobile products for youth sports. Financial terms were not disclosed, but bot ...

Tags: Media

SportsBusiness Journal: Year-round soccer site for SI

Sports Illustrated this week will launch Planet Futbol, a new stand-alone site dedicated to year-round coverage of soccer. The visual template for Planet Futbol, to debut this week, differs from that of SI.com ...

Tags: ING, Soccer, Sports Illustrated, GE, USTA, AHL, FIFA, FIFA World Cup, Brazil, NBA, Audi, Marriott, Canon, Gatorade, CES, Ping, Football

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