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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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MLB Reorganizes Diversity Efforts, Has New Roles For Bean, Tirado, LeGrande

Published in SportsBusiness Daily on 01 / 24 / 17

MLB has reorganized its diversity, inclusion and social responsibility functions, promoting three execs to oversee those areas. BILLY BEAN , the league’s first ambassador for inclusion who has been in that role since ’14, has been promoted to VP and Special Assistant to Commissioner RO...

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Tags: People and Pop Culture, MLB

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09/16/14
SportsBusiness Daily: Braves-SunTrust Deal Worth $10M-Plus

The Braves' 25-year naming-rights deal with SunTrust Banks for the club's new ballpark in Cobb County is worth in excess of $10M per year, according to sources. The sum would be comparable to the 20-year, $220M naming-rights deal the 49ers signed with Levi's for their new stadium and would represe ...

09/16/14
SportsBusiness Daily: Turner Breaks MLB Playoff Ads

Turner Sports today debuted a new promo campaign for its MLB postseason coverage featuring actor Bryan Cranston . The ads, which will air both on TV and digitally in various lengths, revolve around Cranston in a fictional one-man baseball show recreating historical highlights from prior MLB pl ...

09/16/14
SportsBusiness Daily: Astros To Renovate Mazda Club Level

The Astros today will announce they will conduct an offseason renovation of the Mazda club level and upper deck at Minute Maid Park. Among the planned improvements are new flooring and paint, a repositioning of several club level food and beverage stands to allow for clearer fan views and new infras ...

09/15/14
SportsBusiness Daily: ESPN Sets Another ComScore Record

ESPN in August set another all-time sports category record in comScore Media Metrix Multi-Platform rankings, posting a total of 82.4 million unique visitors. The total, buttressed in part by the arrival of fantasy football registrations and NFL training camps, surpassed its prior record-setting, Wor ...

Tags: Media

09/15/14
SportsBusiness Journal: FanVision acquires PrePlay

In-venue sports video provider FanVision has acquired PrePlay, a New York-based mobile gaming company, in a deal that seeks to marry FanVision’s hardware capabilities with PrePlay’s software abilities. Financial terms were not disclosed, but PrePlay Chief Executive Andrew Daines descr ...

Tags: Media

09/15/14
SportsBusiness Journal: Affiliation speculation centers on PCL

The Class AAA Pacific Coast League, in recent years one of the most stable components of Minor League Baseball, will likely be a key element of change in the minors’ coming reaffiliation period. Major and minor league teams are allowed to seek new affiliate partners each September in even-n ...

Tags: Leagues and Governing Bodies

09/12/14
SportsBusiness Daily: MLB Moving Start Of World Series To Tuesday

MLB will begin the World Series this year on a Tuesday to avoid several head-to-head conflicts with the NFL, according to sources. This year's World Series will start Oct. 21 in the AL champion’s city, followed with games scheduled for Oct. 22, 24-26 and 28-29. With the move, MLB and Fox ...

Tags: Leagues and Governing Bodies, MLB

09/11/14
SportsBusiness Daily: Former Mets Employee Sues Team

Former Mets Senior VP/Ticket Sales & Service Leigh Castergine yesterday sued the club in N.Y. district court, alleging the Mets discriminated against her due to her pregnancy out of wedlock. Castergine specifically alleges Mets COO Jeff Wilpon over many months belittled and humiliated her, often ...

Tags: Franchises, New York Mets, MLB

09/10/14
SportsBusiness Daily: Minor Leagues Draw 41 Million Fans

Minor League Baseball finished its '14 season with a final attendance of 42.4 million, up 2.1% from a year ago and the third-highest figure ever for the affiliated minors. This year's total trails only those posted in '07 and '08. The final '14 attendance total also marked the 10th straight season i ...

09/09/14
SportsBusiness Daily: EA Delays Release Date For "NBA Live 15"

EA Sports last night said the company will delay the release of its upcoming “NBA Live 15” basketball title from a planned retail release of Oct. 7 by three weeks to Oct. 28. The postponement is the latest hit in an extended series of problems for the beleaguered video game franchis ...

Tags: Media, Electronic Arts, NBA

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