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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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NBC Sports Creates Tumblr Page To House Super Bowl Spots

Published in SportsBusiness Daily on 01 / 21 / 15

NBC Sports has created a new Super Bowl-oriented Tumblr page that will also serve as the online home of commercials from the Super Bowl XLIX telecast on Feb. 1. Located at NBCSports.com/Ads, the Tumblr page features a variety of Super Bowl-related digital content, including original material created...

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04/17/12
SportsBusiness Daily: Video Game League Gets 346,000 Online Views

The IGN Pro League, a competitive video gaming league formed last year and operated by IGN Entertainment, said earlier today it generated a peak of 346,000 concurrent online viewers for its IPL 4 tournament earlier this month in Las Vegas. The draw is said to be the largest-ever online viewership fo ...

04/17/12
SportsBusiness Daily: SapientNitro To Expand LeBron's Digital, Social Media

Heat F LeBron James' LRMR Marketing & Branding has struck a partnership with SapientNitro, an interactive marketing division of Boston-based Sapient Corp., to expand James' digital and social media platforms. The deal will include brand strategy, communications planning, website design and socia ...

Tags: Media

04/16/12
SportsBusiness Journal: Fenway's event calendar

Staging regular non-baseball events at Fenway Park is now a core tenet of the Fenway Sports Group business model, with concerts, hockey, soccer and other events frequent occurrences at the ballpark, each key revenue drivers to expand upon a Boston Red Sox team that has been sold out continually sinc ...

Tags: In-Depth

04/16/12
SportsBusiness Journal: A memorable All-Star Game

For all the varied celebrations planned for Fenway Park’s 100th anniversary, there’s one thing the Boston Red Sox weren’t able to have: this summer’s MLB All-Star Game. And it chafes team executives. “That’s definitely still a tender spot,” said Larry Luc ...

Tags: In-Depth

04/16/12
SportsBusiness Journal: Will streak be history?

For all the renovation work and memorable events at Fenway Park over the years, one thing perhaps stands out more than anything else to Boston Red Sox executives: the club’s active Fenway Park sellout streak of 712 games. Th ...

Tags: In-Depth

04/16/12
SportsBusiness Journal: CBS aligns with eSports operations

CBSSports.com parent company CBS Interactive is making a significant push into competitive video gaming, also known as eSports, striking deals to align with several major operators in the quickly emerging space. San Francisco-based CBS Interactive has struck exclusive partnerships with two eSpo ...

Tags: Media

04/16/12
SportsBusiness Journal: Fenway's ownership group

Fenway Park’s centennial isn’t the only big anniversary being celebrated by the Boston Red Sox this year. The 2012 season also marks a decade since the Fenway Sports Group ownership group of John Henry, Tom Werner and Larry Lucchino merged their interests and purchased the Red Sox, se ...

Tags: In-Depth

04/16/12
SportsBusiness Journal: What's next for Fenway?

In many ways, the future of Fenway Park lies in its past. With the major renovation work now complete, club officials are embarking on a less extensive, though still vital, effort to more overtly commemorate the club’s past and turn the ballpark into a living museum. The largest single p ...

Tags: In-Depth

04/16/12
SportsBusiness Journal: Dodging the wrecking ball

Viewed strictly through the prism of 1999, it’s shocking that Fenway Park not only is still standing, but restored with more than $285 million of new renovations. The spring of that year, then-Boston Red Sox Chief Executive John Harrington said “it would be easier to straighten the Le ...

Tags: In-Depth

04/16/12
SportsBusiness Journal: Fenway at 100

Baseball’s distinguishing element, the argument goes, is its deep, continuous connection to history. It’s why the sport’s records matter more than those in other sports. It’s why the steroids issue loomed larger in baseball than any other sport. It’s why debates over th ...

Tags: In-Depth

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