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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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Mark Cuban Among Group That Has Raised $7M For ESports Company Unikrn

Published in SportsBusiness Daily on 06 / 30 / 15

Mavericks Owner Mark Cuban is part of an investor group that has raised $7M for Unikrn, a Seattle-based eSports company that allows for legal wagering around competitive video game matches and tournaments. Cuban participated in the funding round along with Binary Capital, Advancit Capital, Freelands...

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Tags: Finance

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SportsBusiness Journal: Tech issues put Scout conversion on hold

Fox Sports Interactive Media has indefinitely postponed its planned relaunch of its college sports and recruiting network Scout.com, which would be rebranded as Fox Sports Next. The company in August announced its intent to reposition Scout.com around the start of football season in order to crea ...

Tags: Media

SportsBusiness Daily: MLB.com Posts Single-Day Traffic Record

MLB.com said it had the highest single traffic day yesterday in the more than 12-year history of the site, according to internal metrics. Fueled by a four-game set of League Division Series contests each with elimination possibilities, the site generated 280 million total page views across wire ...

SportsBusiness Daily: MLBAM Pleased By Passport Tix Delivery Adoption

MLBAM said during the final two weeks of the regular season 1,500 people opted for ticket delivery via Apple's new Passbook mobile delivery system, with initial adoption rates far above company expectations. Apple created Passbook in its new iOS 6 mobile operating system as a central portal for user ...

Tags: MLB, Leagues and Governing Bodies

SportsBusiness Daily: ESPN.com Tops Yahoo Sports For Sept. Uniques

ESPN.com returned to the top of the monthly comScore reach rankings for just the second time since '08, heading the list in September with a total of 47.07 million unique visitors. Yahoo Sports fell to second with 42.98 million uniques. The latest totals repeated a dynamic seen last September when E ...

Tags: Media

SportsBusiness Daily: Prilosec OTC Inks Deal With Yardbarker

Fox Sports Interactive Media property Yardbarker has signed a large-scale marketing partnership with Prilosec OTC to promote the heartburn medication brand's new flavor-coated Wildberry version of the pill. Yardbarker will produce a blog that will include a series of short online videos promoting ...

SportsBusiness Journal: MLB count highest since 2008

Major League Baseball’s continued attendance rise in 2012 showed not only a growing fan affection for the sport but also sharp reductions in the traditional lag between winning and ticket-sales spikes. The league ended the regular season with attendance of 74.86 million, up 2 percent from a ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: The Whistle To Debut Content On NBCSN

The first televised programming from youth sports network startup The Whistle airs Friday afternoon at 4:00pm ET on NBC Sports Network. The debut half-hour episode features youth-oriented interviews with several current NFL stars, including Packers QB Aaron Rodgers , Giants QB Eli Manning and 49e ...

SportsBusiness Daily: MLBAM Partners With App Outfit Shazam

MLBAM has signed a partnership with California-based media engagement outfit Shazam to help drive awareness and consumption of the postseason on mobile devices. Users of the Shazam mobile app will have access to MLB video highlights, live scores and statistics, news, social media sharing, and one-cl ...

SportsBusiness Daily: USA Today Group, Perform Reach Deal

USA Today Sports Media Group and digital media outfit Perform have struck a partnership in which more than 100 local Gannett outlets will gain access to video highlights from more than a dozen sports properties. The local Gannett newspaper and TV station sites will gain access to Perform's ePlayer, ...

Tags: Media

SportsBusiness Daily: Verizon Exec Shares Advertising Insight

In the second session on “Marketing from the C-Suite,” from the IMG Sports Marketing Symposium '12, Verizon Wireless VP & CMO Tami Erwin discussed new products, measuring ROI and the company’s deal with the NFL. Verizon is the largest single buyer in sports advertising, with ...

Tags: Events and Attractions

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