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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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Digital Sports Outlets In September Post Best Month Of Year With Return Of Football

Published in SportsBusiness Daily on 10 / 19 / 17

Fueled heavily by the start of the NFL season and return of fantasy football, the digital sports media category in September posted its strongest comScore numbers this calendar year. Monthly multiplatform data showed the sports category posted a total audience of 186.6 million during the month, up ...

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Tags: Media

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SportsBusiness Journal: Weighty approach to garments paying off

There are the more conventional difficulties in forming and growing a new business. And then there is being called an “arrogant ass” on national television. Such is the story for Patrick Whaley, founder and chief executive of Atlanta-based Titin Tech, makers of weighted compression ga ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Manfred: In-Season Hires Pose Challenge

MLB Commissioner Rob Manfred today said the league continues to struggle with issues of diversity and inclusion in midseason executive appointments, despite marked progress in several other areas of baseball hiring. Manfred, speaking today at the annual Sports Diversity & Inclusion Symposium h ...

SportsBusiness Daily: NBA TV Lines Up Facebook Simulcast

NBA Digital on Thursday will conduct a live simulcast on Facebook of its NBA TV program "NBA Real Training Camp." The special edition of the show, to be shown live on the NBA TV Facebook page along with NBA TV and NBA.com from 11:00am-1:00pm ET, will air from Cleveland where it will feature the Cava ...

SportsBusiness Daily: Sportradar To Be NHL's Third-Party Data Distributor

Sportradar has signed a five-year agreement with the NHL to be the league’s exclusive third-party data distributor, marking the European data company’s third major-league pact this year following prior deals with the NFL and NASCAR. In the deal, Sportradar will distribute real-time play- ...

Tags: Media

SportsBusiness Daily: MLB Hosting Diversity Symposium

MLB today will begin a two-day Sports Diversity & Inclusion Symposium at Citi Field in N.Y. The event, created by the Diversity & Inclusion Sports Coalition, is designed to create a forum to discuss and evaluate the current state of diversity in the sports industry. It is hosted each year b ...

SportsBusiness Journal: AIG dances with VR marketing

Global insurance giant AIG has created a virtual reality experience based around the famed Haka dance by New Zealand’s All Blacks rugby team, marking a keen interest in the burgeoning VR space from a less expected segment of the sports indust ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: OneUp Sports buys CineSport

Mobile sports company OneUp Sports has acquired New Jersey-based digital video company Cine-Sport, creating a large-scale operation servicing local media outlets and individual teams. The 4-year-old OneUp Sports has built a growing business developing mobile applications for pro teams, including ...

Tags: Media

SportsBusiness Journal: Using tech to connect

T he key questions around digital marketing, in many ways, have stayed the same since the dawn of the mainstream consumer Internet more than two decades ago. How can a team or league use digital platforms to connect better with fans, and create new ones? How can sponsors break through the cl ...

Tags: In-Depth, Marketing and Sponsorship

SportsBusiness Daily: Perform To Launch International OTT Network

Digital media outlet Perform is embarking on a major global OTT video strategy, signing rights deals with a large collection of top-tier sports properties including the NFL, Spain’s La Liga, Germany’s Bundesliga and Italy’s Serie A to create a new OTT sports network. The as-yet-unn ...

Tags: Media

SportsBusiness Daily: FanDuel Acquires AlphaDraft

FanDuel today announced the acquisition of California-based fantasy eSports company AlphaDraft, continuing a recent string of sports industry investments into competitive video gaming. FanDuel will incorporate AlphaDraft’s games into its own platform and begin offering eSports products for the ...

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