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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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Time Inc. Sports Group Brings On CBS Digital's Patty Hirsch To Fill DeLorenzo's Former Role

Published in SportsBusiness Daily on 08 / 26 / 15

Hirsch will manage SI's ever-growing network of digital sites Time Inc. has named CBS Digital Media GM PATTY HIRSCH  VP & GM/Digital for its Sports Group, with oversight to include to SI.co...

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Tags: People and Pop Culture, Sports Illustrated

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SportsBusiness Daily: At Bat App Coming To Blackberry 10 OS

MLBAM today will announce it intends to develop a version of its MLB.com At Bat mobile application for the new Blackberry 10 mobile operating system, to be released in time for Opening Day. MLBAM has worked with Research In Motion, Blackberry's maker, for years, but those devices have lagged well be ...

SportsBusiness Daily: NFL To Launch "Fan Pass" For Super Bowl

NFL Digital Media next week will debut "Fan Pass," a behind-the-scenes look at Super Bowl XLVII featuring exclusive interviews, Google+ video hangouts and user-selected content via Twitter. Located at NFL.com/FanPass, the content initiative will cover the Super Bowl from a more entertainment-driven ...

Tags: Media, NFL

SportsBusiness Daily: Stats LLC Debuting UPS-Sponsored Index

Stats LLC today will debut its new proprietary UPS Team Performance Index for college basketball. The index, sponsored by the global shipper and NCAA's official logistics partner, measures team performance and efficiency across a variety of factors including shooting, rebounding, and ballhandling. S ...

SportsBusiness Journal: Subscriptions soar for NHL streaming

The NHL has nearly doubled the number of initial subscribers to its NHL GameCenter Live out-of-market streaming product compared with the 2011-12 season, thanks in large part to a dramatically lowered price. League officials did not disclose specific registration numbers last week but did say tha ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Persistence pays off for MLB, T-Mobile

Last week’s announcement of T-Mobile’s three-year Major League Baseball sponsorship had all the glitz, glamour and noise one expects of a news conference at the International Consumer Electronics Show in Las Vegas. Elaborate setting featuring a prototype of T-Mobile cellphone docking ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: CES: The next big thing?

T he 2013 International Consumer Electronics Show in no small part was about who wasn’t there as much as who was. No Apple, Amazon or Google, as usual. Microsoft this year abdicated its customary, high-profile keynote slot to open the show, leaving the position for Qualcomm. ESPN downshifted ...

Tags: Events and Attractions

SportsBusiness Journal: PGA Tour gets stake in The Whistle

Startup youth sports programmer The Whistle has signed a deal in which the PGA Tour will take a minority equity interest in the emerging company. The PGA Tour also will participate in a content and distribution deal with The Whistle, supplying archival content as well as assisting in the developm ...

Tags: Media

SportsBusiness Journal: Giant screens engage fans

Incorporating fans into video board content dates back more than a decade through technologies such as text-to-screen and virtual polling. But the current rush toward monster-sized boards is providing teams, venue operators and mobile marketing outfits a far larger and more interesting canvas on whi ...

Tags: In-Depth

SportsBusiness Daily: D'Backs Prepping For Awards Ceremony

The D'Backs next Thursday will hold their second annual Most Valuable Partner Awards gala, with the event expanded this year to include a new fans' choice award. Launched last year as a means to inject energy into traditional team-run sponsor summits, the club's '13 Most Valuable Partner Awards even ...

Tags: Franchises, Arizona Diamondbacks

SportsBusiness Daily: MLB, MLBPA Announce Drug Testing Changes

MLB and the MLBPA today announced a series of significant changes to their joint drug agreement, implementing random, in-season blood testing for HGH beginning this year as well as new protocols to test for heightened testosterone. Every player will now have a baseline testostorone/epitestosterone ( ...

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