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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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Keeping It Clean: Panasonic Signs Grooming Deal With Facial Hair-Averse Yankees

Published in SportsBusiness Daily on 07 / 24 / 17

The Yankees have signed a sponsorship deal with Panasonic making the company the club’s official shaver and trimmer provider. The agreement covers the duration of the ’17 season as well as ’18 and ’19, and will include Yankee Stadium signage and co-branded retail activations....

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Tags: Marketing and Sponsorship, New York Yankees

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SportsBusiness Daily: ESPN, DraftKings Reach Multiyear Deal

ESPN has completed a deal that makes the Boston-based DraftKings the official daily fantasy company of the sports media giant, but it does not include an equity investment by ESPN or parent company Disney in DraftKings. The multiyear deal gives DraftKings an exclusive advertising presence within the ...

SportsBusiness Daily: Fox RSNs Taking Youth To MLB Games

Fox Sports' group of RSNs has started a youth baseball fan development initiative entitled "Young Fans Week" in which the individual stations are taking local youth groups such as Little League squads, YMCA clubs and Boys & Girls' Clubs to MLB games. Encompassing 20 total trips among 11 individu ...

Tags: Media, Fox, MLB

SportsBusiness Daily: Fantasy Sports Participation Up

The Fantasy Sports Trade Association today said the number of fantasy sports participants in the U.S. and Canada has risen to 56.8 million, according to new research conducted by Ipsos Public Affairs. The number is up 39% from the results of the same study last year, and nearly twice the 30.6 millio ...

SportsBusiness Daily: FanDuel Signs With 13 NBA Teams

Daily fantasy sports operator FanDuel has signed exclusive multiyear partnerships with 13 NBA teams, deepening its ties within basketball following an  exclusive league-level NBA deal signed last fall and continuing an arms race with rival player DraftKings for sports sponsorships. The new set ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Omnigon Creates New Bracket Building Software

Digital consulting firm Omnigon has created a new interactive bracket-building software platform called BracketPro that will be part of upcoming projects from the Sporting News and CONCACAF, among others. Sporting News today will introduce its "Greatest NBA Draft Ever" bracket in advance of Thursday ...

Tags: Media

SportsBusiness Journal: Tennis Channel renews with NeuLion

Digital video company NeuLion has signed a multiyear contract extension with Tennis Channel to power the network’s over-the-top content strategy. The new deal builds on a one-year trial contract the two parties signed last year. That fueled the creation of Tennis Channel Plus, the network&r ...

Tags: Media

SportsBusiness Journal: Nickelodeon going to ballparks

Nickelodeon has struck a marketing partnership with Major League Baseball and Minor League Baseball, accelerating the youth programmer’s reach into sports. In the deal, Nickelodeon this summer will host two themed nights in MLB ballparks and 10 more in minor league stadiums using ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: MLB Event Focuses On Youth Initiative

MLB yesterday held a launch event for its new Play Ball youth participation program at Macombs Dam Park in N.Y., adjacent to Yankee Stadium. The event included several local Little League and youth baseball programs, MLB Commissioner Rob Manfred , Yankees DH Alex Rodriguez , P Dellin Betances , ...

SportsBusiness Daily: MLB, USA Basball Launch Youth Initiative

Your browser does not support iframes. MLB and USA Baseball today launched Play Ball, a youth-driven initiative designed to boost baseball participation, even outside organized leagues and with less than two full teams. The effort will highlight various short-form versions of baseball than ...

Tags: Leagues and Governing Bodies, MLB

SportsBusiness Daily: MLB Launching New Youth Initiative

MLB and USA Baseball today are formally launching Play Ball, a youth-driven initiative designed to boost baseball participation, even outside organized leagues and with less than two full teams. The effort will highlight various short-form versions of baseball that can be played outside of fully man ...

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