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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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NBC Promoting Its Sports Live Extra Streaming Platform With New TV Campaign

Published in SportsBusiness Daily on 10 / 31 / 14

NBC Sports this weekend will debut a new TV campaign to promote NBC Sports Live Extra, marking the first time it has developed a major marketing initiative behind its live streaming platform. A trio of spots, promoting NBC's live streaming of NFL, EPL and NHL coverage, will feature prominent networ...

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Tags: Media, NBC

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03/30/12
SportsBusiness Daily: FSM Schedules Liverpool Match In Baltimore

Fenway Sports Management has set a second game in the summer North American tour for sister operation EPL club Liverpool, which will play league rival Totttenham Hotspur on July 28 at M&T Bank Stadium in Baltimore. FSM earlier this week announced a July 25 game for Liverpool at Fenway Park again ...

03/28/12
SportsBusiness Daily: MLB Net To Show Japan Game Live

MLB Network said earlier today it will show tomorrow's A's-Mariners game live, the second of the two-game MLB Japan Opening Series in Tokyo, beginning at 5:00am ET. The first game of the set at 6:00am today was shown on a three-hour tape delay with the aim of drawing a larger audience. But a signifi ...

03/28/12
SportsBusiness Daily: Liverpool To Play AS Roma At Fenway Park

Fenway Sports Management has completed a long-anticipated deal to bring sister operation EPL club Liverpool FC to Fenway Park to play a July 25 exhibition against Serie A club AS Roma. Other games are slated to be announced in the coming days as part of a larger North American tour arranged and mana ...

Tags: Events and Attractions

03/27/12
SportsBusiness Daily: MLB, Row 44 Sign Deal For In-Flight Videos

MLBAM has struck a wide-ranging pact with California-based in-flight entertainment company Row 44 Inc. in which MLBAM will provide all the back-end streaming technology and digital rights management for Row 44's battery of live and on-demand in-flight video. MLBAM last year struck a content deal wit ...

Tags: Media, MLB

03/27/12
SportsBusiness Daily: MLB.TV Content Available On Xbox 360

MLB.TV today will formally become available through the Xbox 360 gaming console, part of a previously announced deal between MLBAM and Microsoft to make streamed games available both live and on-demand through the device. The new deal, however, also takes advantage of the voice and gestu ...

03/23/12
SportsBusiness Daily: MLG Heads Into Ohio Event With New Sponsors

Major League Gaming this weekend will host its Winter Championship at the Greater Columbus Convention Center in Columbus, Ohio, the first major event in its new four-season structure for its annual Pro Circuit competitions. MLG will award more than $205,000 in prize money during the event, up from $ ...

03/22/12
SportsBusiness Daily: WBC Qualifying-Round Games Unveiled

MLB and the MLBPA today announced the locales and participants of the new qualifying round of the World Baseball Classic, the international baseball tournament the two entities jointly own and operate. The new qualifying round will be played this fall as the '13 version of the event, set to commence ...

03/22/12
SportsBusiness Daily: March Madness Live Uniques Down 2%

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Tags: Media, NCAA

03/21/12
SportsBusiness Daily: EyeBlack Signs Deal With Minor League Baseball

Minor League Baseball has signed a multiyear licensing deal with EyeBlack, a Maryland-based manufacturer of protective adhesives used to reduce sun glare. EyeBlack will develop a series of products bearing the names and logos of MiLB and its 160 affiliated minor league teams and 14 leagues. The ...

Tags: Marketing and Sponsorship

03/19/12
SportsBusiness Journal: MLB FanPass to push paperless ticketing

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Tags: Leagues and Governing Bodies

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