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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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BigTeams hires Walker, raises funds for national expansion

04 / 21 / 14

BigTeams, a Northern Virginia-based provider of website and software solutions for high school athletic programs, has hired industry veteran Clay Walker as its chief executive officer and recently closed a venture capital funding round aimed at fueling a major national expansion. ...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/10/13
Market shift rocks digital strategy

Chris Russo, the veteran media executive and founder of the former Big Lead Sports, less than two years ago was leading one of the five largest digital sports properties in terms of monthly unique visitors. Early last year, he engineered a sale of the company to Gannett Inc., formerly a minority sha ...

Tags: Media

06/03/13
YES puts 3-D spin on important replays

The YES Network has begun using YES View, an advanced panoramic replay device, for its broadcasts of New York Yankees home games. Developed by broadcast technology outfit Replay Technologies, YES View provides a 360-degree view of key game moments, such as close plays at the plate or home runs. ...

Tags: Media

06/03/13
Keeping social media clean

Behind virtually every social media integration attempted by a sports team, league, university or network, there is a filtering component designed to keep the open, free-flowing fan discourse appropriate for mass audiences. Beyond just looking for profanity, though, social media filtering has qui ...

Tags: In-Depth

06/03/13
Revenue finally getting social?

Twitter last month made a significant announcement at the end of Internet Week in New York, unveiling a long list of new content partners for its new in-stream advertising program, newly dubbed Twitter Amplify. What initially had been tested with ESPN and Turner Sports has now been exp ...

Tags: In-Depth

06/03/13
Social media sponsorships

Here's a look at several recent social media-oriented sponsorships in the sports world. Brooklyn Nets Instagram: The Nets’ official Instagram destination is sponsored by local firm B&H Photo. An endemic The Nets’ ...

Tags: In-Depth

05/27/13
SI plans new daily online talk show

Sports Illustrated will expand its presence in live online video with a new daily talk show, “SI Now,” beginning June 3 on SI.com. The half-hour program will air at 1 p.m. ET and be hosted by Maggie Gray, SI’s video anchor. “SI Now” expands on more sporadic efforts i ...

Tags: Media

05/27/13
Sporting News Media offers new videos

Sporting News Media this summer will release a series of digital video programming initiatives, representing the first major content step for the company since the recent creation of a joint venture between American City Business Journals and Perform Group. The company will develop “Hot Re ...

Tags: Media

05/27/13
#FoodFight offers MiLB feast of data

Minor League Baseball’s new #FoodFight online promotion looks like a fun bracket contest designed to highlight a lighthearted element of the affiliated minors. But beneath the frivolity is a meaningful level of analytics designed to assist the primary business lines of the participating clubs. ...

Tags: Leagues and Governing Bodies

05/27/13
Microsoft-NFL relationship ‘will evolve’

The NFL’s new five-year, $400 million technology and sponsorship deal with Microsoft, announced last week as part of the introduction of the forthcoming Xbox One gaming and home entertainment console, is the most extensive in league history in terms of its breadth and depth of execution. ...

Tags: Marketing and Sponsorship

05/13/13
Scouting reports an online phenom

The National Baseball Hall of Fame has generated a significant groundswell of digital traffic and publicity from its recent online release of scouting reports for more than 12,000 current and former big league players. The project is part of “Diamond Mines,” a new exhibit developed wi ...

Tags: Media

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