About The Author

Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

Featured Story

Rise in digital traffic is no longer automatic

Published in SportsBusiness Journal on 09 / 25 / 17

Amid all the industry debate around declining TV ratings for many major sports properties, particularly the NFL, another media measurement issue lurks quietly in the background: a marked retreat in the overall audience and consumption for digital sports media. Monthly reports from measurement age...

Read More

Tags: Research and Ratings

More Stories by this Author

SportsBusiness Daily: DraftKings Making Big Push Into eSports

DraftKings is making a sizable push into eSports, signing partnerships with six competitive video gaming organizations and finalizing plans to offer eSports daily fantasy contests beginning Oct. 1. DraftKings has aligned with compLexity Gaming, SK Gaming, Cloud9, Counter Logic Gaming, Team SoloMid a ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: ESPN.com Sees Jump In Unique Users For August

ESPN in August led monthly comScore sports rankings of multiplatform digital reach for an 18th consecutive month, and increased by more than 8 million uniques from July to reverse a four-month decline in its audience total. Its totals, however, remain below its record-setting figures from June &rsqu ...

Tags: Media, ESPN

SportsBusiness Daily: Harper Stars In Gatorade VR Video

Gatorade today debuts a virtual reality video featuring Nationals RF Bryce Harper . The VR content, shot in May and further developed over the past several months, shows a vantage point of Harper in the batter's box for an at-bat at Nationals Park. The clip is available on YouTube 360, the digital ...

SportsBusiness Daily: DraftKings Announces Deals With 12 NFL Teams

Daily fantasy giant DraftKings today announced partnerships with 12 NFL teams for the '15 season. Existing relationships with the Patriots, Steelers, Falcons, Cowboys, Broncos and Chiefs have been joined by alignments with the Panthers, Dolphins, Vikings, Giants, Raiders and Titans. In addition to g ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: MLB Announces New Player Award Program

MLB is partnering with auto insurance sponsor Esurance to create a new annual player awards program, the Esurance MLB Awards. Built in part from a unification of previously existing efforts such as MLB.com's Greatness in Baseball (GIBBY) Awards and MLB Network's Social Media Awards, the new Esurance ...

Tags: Leagues and Governing Bodies, MLB

SportsBusiness Journal: Investment banker brings Russo aboard

Digital media veteran Chris Russo has joined the sports and entertainment practice at international investment banker Houlihan Lokey, seeking to merge his experiences in company operations and corporate dealmaking. Russo, who was a top media executive at the NFL and is the former chairman and chi ...

Tags: People and Pop Culture

SportsBusiness Journal: Game Changers: Lesley Eccles

Photo: FANDUEL N ot only has Lesley Eccles had a front-row seat to the meteoric rise of daily fantasy sports that has been one of the industry’s foremost stories of 2015, but she also is half of one of the leading husband-and-wife teams in the business. One of F ...

Tags: Game Changers

SportsBusiness Journal: Game Changers: Laura Day

Photo: BRACE HEMMELGARN / MINNESOTA TWINS T he Minnesota Twins operate well out of baseball’s coastal limelights and entered 2015 with four straight losing seasons. But the club remains one of the sport’s most widely respected franchises thanks in part to a ...

Tags: Game Changers

SportsBusiness Daily: HBO To Air Will Ferrell Spring Training Special

HBO on Saturday night will debut “Ferrell Takes The Field,” a project six months in the making that chronicles comedian Will Ferrell’s March 12 event in which he played for 10 different MLB teams during Cactus League games to raise funds and awareness for the Cancer for College cha ...

Tags: Media, HBO

SportsBusiness Daily: MLB At Bat Upgraded For Apple TV

A new Apple TV was unveiled today at a company event in S.F. The product features a redesigned operating system with a more mobile-like interface, a touch-screen remote and voice-activated Siri search across various content apps. MLBAM was a featured part of the presentation, with Senior VP/Mobile P ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug