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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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Facebook Helping Pro, College Teams Help Drive Ticket Sales With Specific Targeting

Published in SportsBusiness Daily on 10 / 27 / 16

Facebook has begun to heighten its efforts with various pro and college teams to drive additional ticket sales, achieving results and ROI surpassing those from traditional media. The Sharks, in collaboration with digital marketing agency-of-record Fans Agency, used a series of Facebook ads to create...

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Tags: Media, Facebook

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SportsBusiness Daily: Cox Enterprises Acquires Experience

Atlanta-based Cox Enterprises has acquired mobile technology outfit Experience in a deal valued at more than $200M. Experience, formed in early '12 and also headquartered in Atlanta, is best known for mobile ticket and experiential upgrades at sports events, working with a wide variety of top-tier o ...

SportsBusiness Daily: Mets Get Extension To Respond To Suit

The Mets have asked for and received an extension to respond to a discrimination lawsuit filed last week by former Senior VP/Ticket Sales & Service Leigh Castergine , according to records with the U.S. District Court for the Eastern District of New York. Instead of a prior Oct. 2 deadline, the ...

SportsBusiness Daily: Peter Guber To Buy OKC's Triple-A Team

Dodgers and Warriors co-Owner Peter Guber has completed a deal to acquire the Triple-A PCL Oklahoma City RedHawks from the company he leads, Mandalay Entertainment, and sign a new affiliation agreement between the RedHawks and Dodgers. The RedHawks had been affiliated with the Astros for the past fo ...

Tags: Franchises

SportsBusiness Daily: Braves-SunTrust Deal Worth $10M-Plus

The Braves' 25-year naming-rights deal with SunTrust Banks for the club's new ballpark in Cobb County is worth in excess of $10M per year, according to sources. The sum would be comparable to the 20-year, $220M naming-rights deal the 49ers signed with Levi's for their new stadium and would represe ...

SportsBusiness Daily: Turner Breaks MLB Playoff Ads

Turner Sports today debuted a new promo campaign for its MLB postseason coverage featuring actor Bryan Cranston . The ads, which will air both on TV and digitally in various lengths, revolve around Cranston in a fictional one-man baseball show recreating historical highlights from prior MLB pl ...

SportsBusiness Daily: Astros To Renovate Mazda Club Level

The Astros today will announce they will conduct an offseason renovation of the Mazda club level and upper deck at Minute Maid Park. Among the planned improvements are new flooring and paint, a repositioning of several club level food and beverage stands to allow for clearer fan views and new infras ...

SportsBusiness Daily: ESPN Sets Another ComScore Record

ESPN in August set another all-time sports category record in comScore Media Metrix Multi-Platform rankings, posting a total of 82.4 million unique visitors. The total, buttressed in part by the arrival of fantasy football registrations and NFL training camps, surpassed its prior record-setting, Wor ...

Tags: Media

SportsBusiness Journal: FanVision acquires PrePlay

In-venue sports video provider FanVision has acquired PrePlay, a New York-based mobile gaming company, in a deal that seeks to marry FanVision’s hardware capabilities with PrePlay’s software abilities. Financial terms were not disclosed, but PrePlay Chief Executive Andrew Daines descr ...

Tags: Media

SportsBusiness Journal: Affiliation speculation centers on PCL

The Class AAA Pacific Coast League, in recent years one of the most stable components of Minor League Baseball, will likely be a key element of change in the minors’ coming reaffiliation period. Major and minor league teams are allowed to seek new affiliate partners each September in even-n ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: MLB Moving Start Of World Series To Tuesday

MLB will begin the World Series this year on a Tuesday to avoid several head-to-head conflicts with the NFL, according to sources. This year's World Series will start Oct. 21 in the AL champion’s city, followed with games scheduled for Oct. 22, 24-26 and 28-29. With the move, MLB and Fox ...

Tags: Leagues and Governing Bodies, MLB

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