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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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USA Today Sports Media Group Enters Multiyear Marketing Partnership With IndyCar

Published in SportsBusiness Daily on 02 / 26 / 15

USA Today Sports Media Group has entered a multiyear, official marketing relationship with the Verizon IndyCar Series in which the media outlet and its affiliated properties will be a preferred marketing partner of the motorsports series. IndyCar and its official sponsors will have the ability to wo...

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Tags: Media, IndyCar

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SportsBusiness Daily: Majesco Demonstrates Upcoming NBA Video Game

Majesco Entertainment yesterday held a media event in N.Y. to demonstrate its forthcoming licensed basketball video game title, "NBA Baller Beats," among the most-discussed games at the E3 industry event earlier this year. Using Microsoft's Kinect motion recognition technology, the game combines ele ...

Tags: Media

SportsBusiness Daily: NBA Strikes Deal With Software Company SAP

The NBA has struck a multiyear partnership with SAP in which the German software giant will support a broad new statistical engine on NBA.com. Real-time advanced statistical analytics, available to credentialed NBA media for the past six months, will now become accessible and free to the public on N ...

SportsBusiness Daily: Chevy Signs Deal As Liverpool Sponsor

EPL club Liverpool has signed a four-year deal with Chevrolet in which the U.S. car brand will become its official automotive partner. The deal, running through the '15-16 EPL season, includes signage at Anfield, inventory within Liverpool's online and offline editorial outlets, and player appearanc ...

SportsBusiness Daily: Runner's World To Re-Release Oly-Related Issues

Runner's World magazine is re-releasing three vintage Olympic-related issues digitally for the iPad through iTunes to tie into the upcoming London Games. The re-releases, priced at $1.99 each, will include the full content of each issue, including the original advertising. The effort from the Rodale ...

Tags: Olympics

SportsBusiness Daily: MLBAM Reaches 5 Million Downloads Of At Bat Apps

MLBAM said it has reached 5 million downloads of this year's version of its At Bat mobile application, extending a company record. MLBAM generated 3.9 million downloads of the '11 version of the app during all of last year, and 2.1 million downloads for the '10 version. MLBAM reached the current mar ...

Tags: Media, MLB

SportsBusiness Journal: StubHub adds Everton

StubHub has completed a three-year deal with English Premier League club Everton, extending the ticket resale marketplace’s push in the U.K. Everton goalkeeper Tim Howard marks the club’s new partnership with StubHub. ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: MLB, NBA deal for new series

MLB is nearing completion of a multiyear deal with NBC Sports to create a weekly documentary series titled “Caught Looking” that will begin Aug. 15 on NBC Sports Network and chronicle behind-the-scenes elements of a key weekend series. The effort, to be produced by MLB Productions, fu ...

Tags: Media

SportsBusiness Journal: MLBAM, USA Today to launch site

MLB Advanced Media and the USA Today Sports Media Group plan to launch Sports On Earth, the first website in their content joint venture, in late August as a storytelling-based destination aimed at restoring the high-quality sportswriting disappearing from many newspapers. Conceived as something ...

Tags: Media

SportsBusiness Journal: Whistle, U.S. Soccer partner

The Whistle, the startup sports content developer aimed at youth audiences, has struck a cross-platform content and distribution agreement with U.S. Soccer, extending a run of alignments with sports properties and governing bodies. Following a deal struck last month with the U.S. Olympic Committe ...

Tags: Media

SportsBusiness Journal: Photo sharing catches fire

The hottest realm of social media in sports right now arguably is not video or Chinese networks, but photo sharing, a far older and more primitive activity. But thanks to rapidly advancing phone and tablet technology, and the advent of newer photo sharing destinations and tools such as Pinterest ...

Tags: In-Depth

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