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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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MLBPA takes hit in licensing revenue

04 / 07 / 14

The Major League Baseball Players Association last year generated its lowest amount of licensing revenue in nearly a decade, primarily the result of the loss of a lucrative video game contract with Take-Two Interactive. The 2013 annual report for the union, filed last week with the U.S. Departmen...

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Tags: Labor and Agents

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MLB finds some supporters

Tim Brosnan was fuming. Major League Baseball’s executive vice president for business had just publicly skewered the cable industry and EchoStar’s Dish Network in front of more than 500 attendees at the IMG World Congress of Sports. It was the first time baseball attempted a serious public ...

Tags: IMG World Congress Of Sports

Break from tradition pays off for MLB

Executives at A&E Home Video admit they were presenting something “Major League Baseball thought was a little insane” when they made their pitch nearly three years ago for a distribution agreement for official MLB DVDs. A&E produces archival and collector material (a ...

Tags: In-Depth

Mets take their marketing campaign into Yankee territory

The New York Mets plan to start a $2 million marketing campaign for the 2007 season this week, wrapped heavily around its star players and enlisting celebrity talents such as Jon Stewart and Kelly Ripa. Mets stars take center stage, but celebs will get their say, too ...

Tags: This Week's News

Cable operators may use MLB.TV in new offensive

Cable operators will likely look to the Internet rather than accept Major League Baseball’s offer to carry both the Extra Innings out-of-market package and the planned MLB Channel on the exact financial and distribution terms as DirecTV. Executives for the major operators were caught off g ...

Tags: This Week's News

Ticket sales point MLB toward another record

Major League Baseball’s pursuit of a fourth consecutive overall attendance record has received a solid boost in the offseason with numerous clubs already tracking toward individual franchise records. The early returns are promising from New York, where Mets tickets ar ...

Tags: This Week's News

ProTrade market will become more lucrative

ProTrade, which launched 18 months ago as a stock market-inspired fantasy gaming outfit, this week is expected to begin a rewards system that seeks to lessen the seasonality common to the industry. ProTrade is adding prizes for its users. The new program was insp ...

Tags: This Week's News

CBS ready for rise in online Madness

The debut last year of CBS’s March Madness on Demand as a free product was a curiosity. Now, it’s a mainstream force. March Madness on Demand will up its sponsor count to 30 from 20 last year. Fueled by the product’s own surprising success in 2006 and the me ...

Tags: This Week's News

Ticketmaster, NBA join on resale system

In a rare league-level blessing of the booming sports ticket resale business, the NBA will sanction and promote a secondary-ticketing effort as part of a three-year renewal with Ticketmaster. Ticket Exchange lets clubs “control the levers.” The new deal calls for ...

Tags: This Week's News

YES signs text-messaging sponsorship deal

YES Network has struck a text-messaging sponsorship deal with the Greater New York Toyota Dealers Association for New Jersey Nets broadcasts, highlighting a fast-growing interest in mobile interactivity. New York-area Toyota dealers will use the deal to connect with ...

Tags: This Week's News

Get your glasses ready: NBA to try 3-D high-def feeds

The NBA has partnered with Burbank, Calif.-based film equipment outfitter Pace to develop 3-D high-definition feeds of the coming All-Star Game and select playoff games, thought to be the first live sports programming to be deployed on the emerging platform. ...

Tags: This Week's News

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