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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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Second Season Of Baseball HOF Tour Will Include VR Experience Around '16 Playoffs

Published in SportsBusiness Daily on 02 / 24 / 17

The Baseball HOF Tour will return for a second season of its traveling, technology-driven exhibits, beginning March 11-26 at Salt River Fields at Talking Stick in Scottsdale, Ariz., the Spring Training home of the D-backs and Rockies. The new version of the tour, again entitled “We Are Basebal...

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Tags: Leagues and Governing Bodies, MLB

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SportsBusiness Daily: MLBAM Launches MLB At Bat Update

MLBAM today released its initial '15 update of its flagship mobile application, MLB.com At Bat. This year's changes include a reworked user interface and navigation, support for Apple’s iOS 8 operating system and the larger iPhone 6 and iPhone 6 Plus devices, global availability in Spanish and ...

SportsBusiness Daily: Tony Khan Buys TrueMedia Networks

Jaguars Senior VP/Football Technology & Analytics Tony Khan has purchased Massachusetts-based sports analytics firm TruMedia Networks. The deal that follows a Series A venture funding round for the company that Khan led in late ’13. The purchase is slated to be formally announced at this w ...

Tags: Finance, Jacksonville Jaguars

SportsBusiness Daily: MIT Sloan Analytics Conference Starts Today

The ninth annual MIT Sloan Sports Analytics Conference opens today in Boston, with the event returning to the Boston Convention & Exhibition Center. With the event moving to the larger hall compared to the Hynes Convention Center, organizers are expecting a crowd of more than 3,100, more than a ...

SportsBusiness Daily: USA Today SMG Teams With IndyCar

USA Today Sports Media Group has entered a multiyear, official marketing relationship with the Verizon IndyCar Series in which the media outlet and its affiliated properties will be a preferred marketing partner of the motorsports series. IndyCar and its official sponsors will have the ability to wo ...

Tags: Media, IndyCar

SportsBusiness Daily: DraftKings Signs Deal With UFC

Daily fantasy operator DraftKings has signed an exclusive partnership with UFC, representing the company's latest league-level deal. The deal will include a variety of offline and online branding assets for DraftKings, including in-octagon signage at UFC events. A key component of the agreement is a ...

Tags: Marketing and Sponsorship, UFC

SportsBusiness Journal: WWE fights back on OTT network

World Wrestling Entertainment missed its target of 1 million subscribers to the WWE Network, its over-the-top digital content service, by the end of 2014. Its stock remains far below levels of investor exuberance seen following the initial announcement of the network at last year’s Internation ...

Tags: Media

SportsBusiness Journal: Bleacher Report seeks creative agency

Bleacher Report is planning an extensive marketing campaign later this year aimed at boosting its still oft-debated consumer image. The Turner Sports-owned digital sports media outlet is interviewing creative agencies that would aid in developing a broad online and offline marketing campaign. Ble ...

Tags: Media

SportsBusiness Daily: LaVine, Westbrook See Social Media Gains

T’Wolves G Zach LaVine since his win Saturday in the Sprite Slam Dunk Contest has generated social media activity 480 times his prior daily average, according to data from the Adobe Digital Index, which measures social media activity across a wide variety of platforms including Facebook, Twitt ...

Tags: Media, NBA, Adobe

SportsBusiness Daily: ESPN Sets New ComScore Record In January

ESPN in January set a new comScore sports category record with a multi-platform digital audience total of 93.97 million unique visitors, edging just past its prior mark of 93.56 million uniques set last September. The new record was fueled in part by the NFL playoffs and high levels of fan attention ...

Tags: Media

SportsBusiness Daily: Nats Ask Court To Increase MASN's Payment

The Nationals recently asked the New York State Supreme Court to require MASN to award the club $15.65M on April 1, the latest development in the ongoing media dispute with the Orioles-controlled RSN. The amount is the first ’15 quarterly rights fee payment, as prescribed by an MLB Revenu ...

Tags: Media, MASN

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