Palmer doc to air around Masters Relativity ‘in a good place’ Tweets lead to Cheesecake Factory deal What athletes like about social media Verne Lundquist: “How DO you do?” Social media index devoted to sports Minority numbers unacceptable Surprises realign endorsement market Coast to Coast Adidas opens prototype in China
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Bay area teams lead the way in social push03 / 03 / 14
The San Francisco Giants have the third-largest total social media following in baseball, trailing only the twin economic titans of the league, the New York Yankees and Boston Red Sox. A fan can follow the Giants via active feeds on Instagram, Tumblr, Google+ and Pinterest, and the club last year op...
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Twitter last month made a significant announcement at the end of Internet Week in New York, unveiling a long list of new content partners for its new in-stream advertising program, newly dubbed Twitter Amplify. What initially had been tested with ESPN and Turner Sports has now been exp ...
Here's a look at several recent social media-oriented sponsorships in the sports world. Brooklyn Nets Instagram: The Nets’ official Instagram destination is sponsored by local firm B&H Photo. An endemic The Nets’ ...
Sports Illustrated will expand its presence in live online video with a new daily talk show, “SI Now,” beginning June 3 on SI.com. The half-hour program will air at 1 p.m. ET and be hosted by Maggie Gray, SI’s video anchor. “SI Now” expands on more sporadic efforts i ...
Sporting News Media this summer will release a series of digital video programming initiatives, representing the first major content step for the company since the recent creation of a joint venture between American City Business Journals and Perform Group. The company will develop “Hot Re ...
Minor League Baseball’s new #FoodFight online promotion looks like a fun bracket contest designed to highlight a lighthearted element of the affiliated minors. But beneath the frivolity is a meaningful level of analytics designed to assist the primary business lines of the participating clubs. ...
The NFL’s new five-year, $400 million technology and sponsorship deal with Microsoft, announced last week as part of the introduction of the forthcoming Xbox One gaming and home entertainment console, is the most extensive in league history in terms of its breadth and depth of execution. ...
The National Baseball Hall of Fame has generated a significant groundswell of digital traffic and publicity from its recent online release of scouting reports for more than 12,000 current and former big league players. The project is part of “Diamond Mines,” a new exhibit developed wi ...
The Minnesota Twins have suffered a revenue loss “deep into seven figures” and perhaps still growing because of a tough combination of snow and rain plaguing their home schedule thus far at Target Field. The Twins have postponed three games so far in 2013, two fewer than the first thr ...
The Washington Nationals have struck a multiyear deal with Comcast Business, a unit of Comcast Cable, to develop an improved high-speed data network at Nationals Park. The new, Ethernet-based network will support the club’s internal data needs, including the content on its main video board ...
Buoyed by its new status as one of the elite teams in baseball, the Washington Nationals have recently signed 22 sponsorship deals, creating an aggregate annual revenue increase of more than 20 percent in the category. The renewals were particul ...