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Eric Fisher
Staff writer Eric Fisher covers baseball and digital media.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Scouting reports an online phenom for Cooperstown05 / 13 / 13The National Baseball Hall of Fame has generated a significant groundswell of digital traffic and publicity from its recent online release of scouting reports for more than 12,000 current and former big league players. The project is part of “Diamond Mines,” a new exhibit developed wi... Tags: Media |
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ESPN joins EA’s ‘Madden’ launch efforts
EA Sports will expand its launch marketing for the coming “Madden NFL 13” video game by bringing five pro football hall of famers to ESPN headquarters in Bristol, Conn., for a full week of high-profile promotion. The video game publisher on Aug. 27 will have legendary quarterback Joe ...
Tags: Media
Dolphins launch ‘Fin’ loyalty club
The Miami Dolphins have generated nearly 5,000 sign-ups during an initial launch phase of a new consumer loyalty effort called The Fin Club, powered by New York-based startup CrowdTwist. The Dolphins hope to reward loyal fans of ...
Tags: Franchises
Fox rebrands, updates recruiting site
Fox Sports later this month will relaunch and rebrand its college sports and recruiting destination Scout.com as Fox Sports Next. The move arrives as Fox seeks to update the property, launched in 2001 and acquired by Fox in 2005, to focus on a b ...
Tags: Media
Bleacher sale: Another indie hit
Bleacher Report has been one of the most polarizing destinations in online sports media, with its battery of user-generated content and liberal use of sexually suggestive slideshows sparking widespread industry debate over its relative merits. But last week’s purchase of the 6-year-old por ...
Tags: Media
Union evaluating new MLB draft
The MLB Players Association is examining several results from the recent first-year player draft that it deemed “unexpected,” providing yet another level of intrigue to one of the biggest changes in its new five-year collective-bargaining agreement with the league. The revamped draft ...
Tags: Labor and Agents
Tour turns profit for Liverpool
Liverpool FC executives said the club sold more than 111,000 tickets and turned a profit for its first North American tour since Fenway Sports Group bought the English Premier League club in October 2010. The club’s three-game preseason series concluded Saturday at M&T Bank Stadium in B ...
Tags: Franchises
StubHub adds Everton
StubHub has completed a three-year deal with English Premier League club Everton, extending the ticket resale marketplace’s push in the U.K. Everton goalkeeper Tim Howard marks the club’s new partnership with StubHub. ...
MLB, NBA deal for new series
MLB is nearing completion of a multiyear deal with NBC Sports to create a weekly documentary series titled “Caught Looking” that will begin Aug. 15 on NBC Sports Network and chronicle behind-the-scenes elements of a key weekend series. The effort, to be produced by MLB Productions, fu ...
Tags: Media
MLBAM, USA Today to launch site
MLB Advanced Media and the USA Today Sports Media Group plan to launch Sports On Earth, the first website in their content joint venture, in late August as a storytelling-based destination aimed at restoring the high-quality sportswriting disappearing from many newspapers. Conceived as something ...
Tags: Media
Whistle, U.S. Soccer partner
The Whistle, the startup sports content developer aimed at youth audiences, has struck a cross-platform content and distribution agreement with U.S. Soccer, extending a run of alignments with sports properties and governing bodies. Following a deal struck last month with the U.S. Olympic Committe ...
Tags: Media
