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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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MLBPA takes hit in licensing revenue

04 / 07 / 14

The Major League Baseball Players Association last year generated its lowest amount of licensing revenue in nearly a decade, primarily the result of the loss of a lucrative video game contract with Take-Two Interactive. The 2013 annual report for the union, filed last week with the U.S. Departmen...

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Tags: Labor and Agents

More Stories by this Author

08/26/13
Dove Men + Care steps back up to plate

Editor's note: This story is revised from the print edition. Unilever personal care brand Dove Men + Care has signed an advertising partnership with MLB Advanced Media, extending its multiyear run of using sports as a key piece of its marketing strategy. In the latest effort, Dove Men + Ca ...

Tags: Marketing and Sponsorship

08/19/13
Barbasol signs to sponsor PBA

The Professional Bowlers Association has signed a new multiyear sponsorship deal with shaving brand Barbasol and a multiyear renewal with jerky brand Jack Link’s, and is in talks to renew its deal with Geico to serve as a presenting partner. The sponsorship agreements arrive on the heels of ...

Tags: Marketing and Sponsorship

08/19/13
Fanatics targets mobile growth

Licensed sports merchandise distributor Fanatics is making a push into mobile e-commerce, and recently hired former Groupon Vice President David Katz to lead the effort. Under Katz, Fanatics will release its first set of dedicated mobile applications before the end of the year. And the company is ...

Tags: Marketing and Sponsorship

08/12/13
New channel to have digital counterpart

The launch of Fox Sports 1 is primarily a linear TV initiative, but the arrival of the network also is prompting changes for FoxSports.com. Network executives are using the arrival of FS1 to remake the website as the channel’s true digital counterpart. A more blog-styled visual refresh is a ...

Tags: Media

08/05/13
League unites its apps under NFL Mobile

The NFL is consolidating some of its disparate batch of mobile applications, and is focusing its efforts on a newly redesigned and rebranded flagship product, NFL Mobile. The new NFL Mobile app replaces both an app that carried the same name but was available only to Verizon subscribers as part o ...

Tags: Leagues and Governing Bodies

08/05/13
Can Veritix chip away at Ticketmaster?

Ticketmaster’s complete dominance of the NFL ticketing market came to an end last week with the Detroit Lions’ switch to Veritix for season and game-day primary tickets. The Lions and Veritix talked up the ability of the 7-year-old company to customize and brand the ticket-buying expe ...

Tags: Franchises

07/29/13
Gammons plans website launch this week

Veteran baseball scribe Peter Gammons has partnered with Boston-based TruMedia Networks Inc. to create a new website based around his work, GammonsDaily.com. The online destination will feature baseball news, analysis and interviews from Gammons ...

Tags: Media

07/29/13
IMG Academy teams with BeRecuited

IMG Academy, the Florida-based development and training complex operated by IMG, has struck a multiyear deal designating online recruiting destination BeRecruited as its official collegiate athletic recruiting partner. San Francisco-based BeRecruited will provide recruiting resources to IMG Acade ...

Tags: Marketing and Sponsorship

07/29/13
Media traffic drives digital business

MLB Advanced Media designs applications and digital video experiences for virtually every platform imaginable. But there’s a basic mantra that guides the company as it determines how and when to build any particular product that could serve a screen size ranging from 2 inches to more than 100 ...

Tags: In-Depth

07/29/13
Near 3-D replays for Dallas, NBC

Israeli-based broadcast technology company Replay Technologies, which has provided advanced panoramic replays to New York Yankees telecasts on the YES Network this season, has struck a similar deal with the Dallas Cowboys and NBC. ...

Tags: Media

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