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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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Court Filings Show MASN Is Taking Aim At $25M Advance MLB Made To Nationals

Published in SportsBusiness Daily on 11 / 26 / 14

New court filings for MASN's ongoing media-rights battle against MLB and the Nationals show the net has taken particular aim at a $25M advance MLB made to the Nationals in August ’13. The advance, to be repaid by the Nationals after a ruling ...

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Tags: Media, MASN

More Stories by this Author

10/16/14
SportsBusiness Daily: DraftKings Signs Deal With Patriots

Daily fantasy sports operator DraftKings has signed a marketing agreement with the Patriots, marking its first deal with an NFL team. DraftKings will gain a variety of online and offline promotional assets, including digital signage in Gillette Stadium, placement on the team’s newsletter and p ...

10/15/14
SportsBusiness Daily: Sports-Pop Culture Link Gets Stronger

The intersection between pop culture and sports is tighter than ever, but still fraught with missteps and overreaching ambitions, according to panelists today at the '14 CSE Sports Marketing Symposium in N.Y. More athletes than ever want to become active in acting, singing, investment and marketin ...

10/15/14
On The Ground: SMS 2014: Capitalizing on the intersection of sports and entertai ...

The Power of Pop Culture Rembert Browne, Grantland, moderator Tiki Barber, Thuzio Matt Kramer, CSE Kristen Ledlow, NBA TV Jason McIntyre, BigLead.com The intersection between pop culture and sports is tighter than ever, but still fraught with missteps and overreaching ambitions, accord ...

10/15/14
SportsBusiness Daily: Panel: Authenticity Key In Youth Marketing

Despite shrinking attention spans, scattershot personal interests and heightened senses of entitlement, the members of Generation Y and Generation Z can still be reached by marketers, but only if the messages remain authentic. A high-level panel speaking at the '14 CSE Sports Marketing Symposium y ...

10/15/14
SportsBusiness Daily: NBC Sports Launching New Microsite

NBC Sports Digital today will debut "NBC SportsWorld,"  a new microsite within NBCSports.com devoted to long-form content. Anchored by columnist Joe Posnanski , “NBC SportsWorld” will include features, columns, essays and video documentaries, such as NBC’s “Nancy & ...

10/15/14
SportsBusiness Daily: Marketing Symposium: Reaching Gen Y & Gen Z

Despite shrinking attention spans, scattershot personal interests and heightened senses of entitlement, the members of Generation Y and Generation Z can still be reached by marketers, but only if the messages remain authentic. A high-level panel speaking yesterday at the '14 CSE Sports Marketing Sym ...

Tags: Events and Attractions

10/14/14
On The Ground: SMS 2014: Panel: For all the challenges they present, Gens X and ...

Despite shrinking attention spans, scattershot personal interests and heightened senses of entitlement, the members of Generation Y and Generation Z can still be reached by marketers, but only if the messages remain authentic. A high-level panel speaking at the 2014 CSE Sports Marketing Symposium ...

Tags: ACC, StubHub

10/14/14
SportsBusiness Daily: ESPN Leads Septmeber ComScore Ranks

ESPN in September set its third all-time sports category record in comScore's Media Metrix Multi-Platform rankings in the last four months, posting a total of 94 million unique visitors. The figure is 14% higher than its August total and 29% higher than its audience in September '13 -- both of which ...

Tags: Media

10/13/14
SportsBusiness Daily: 120 Sports To Have Presence On MSN

Over-the-top digital video outlet 120 Sports has struck a deal with Microsoft to have a prominent presence on the relaunched MSN portal. 120 Sports will provide live and on-demand video programming to MSN's online and mobile platforms. Microsoft last month relaunched the MSN portal, which reaches mo ...

10/13/14
SportsBusiness Journal: MLB aims to get them to the ballpark

Major League Baseball is putting additional resources behind its national promotion of season-ticket renewals for individual clubs during this postseason. An outgrowth of the Commissioner’s Ticket Review Committee formed nearly four years ago, MLB this month is actively marketing a season-t ...

Tags: Marketing and Sponsorship, Leagues and Governing Bodies

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