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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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MLBPA takes hit in licensing revenue

04 / 07 / 14

The Major League Baseball Players Association last year generated its lowest amount of licensing revenue in nearly a decade, primarily the result of the loss of a lucrative video game contract with Take-Two Interactive. The 2013 annual report for the union, filed last week with the U.S. Departmen...

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Tags: Labor and Agents

More Stories by this Author

09/23/13
Payoff for the Pirates

Pittsburgh Pirates owner Bob Nutting Photo by: AP IMAGES The Pittsburgh Pirates have been the surprise story of the year in baseball, posting their first winning season in 21 year ...

Tags: Franchises

09/23/13
AAU signs BeRecruited as partner

Online recruiting destination BeRecruited has signed a multiyear partnership with the Amateur Athletic Union to be the organization’s official recruiting partner, the second major deal for San Francisco-based BeRecruited in less than three months. BeRecruited will be integrated into registr ...

Tags: Marketing and Sponsorship

09/16/13
Price leaving Sporting News Media

Sporting News Media President Jeff Price is departing the company after leading the brand through a significant transition to a digital-first outfit. Price, a veteran media and marketing executive who previously held roles with Sports Illustrated, Millsport, Trakus and MasterCard, led the effort ...

Tags: Media

09/16/13
App will manage MLB season-tickets

MLB Advanced Media today is releasing a significant update to its At The Ballpark mobile application, allowing season-ticket purchasers to upload and retrieve their entire ticket packages within the app. The new MyTickets Mobile feature within A ...

Tags: Leagues and Governing Bodies

09/16/13
Ticketing turns to big data

When Ticketmaster markets tickets to a dance or electronica concert, it can approach plenty of logical targets. Past purchasers of concert tickets in those genres represent an obvious tool. Those who have searched ticket listings in those areas is another. So are fans who have expressed fandom in ar ...

Tags: In-Depth

09/16/13
Sunday Ticket fans snag ‘Madden’ offer

Eyebrows first rose back in May when EA Sports teamed with DirecTV and Amazon to offer a special $99 version of the “Madden NFL 25” video game that also included a free 2013 subscription to NFL Sunday Ticket. The retail value of the Sunday Ticket subscription alone is as much as $300, ma ...

Tags: Media

09/02/13
Ticketing's disruptor

There is no Viagogo Stadium or all-out blitz on sports talk radio to mirror StubHub’s recent entry into U.S. facility naming rights and successful branding through drive-time media. But Viagogo, through its own strategies, has quickly grown into a leading player in international secondary tick ...

Tags: Global Special Issue

09/02/13
Opta's numbers add up

Years before many other companies began exploring the expansive possibilities of location-based sports analytics, there was Opta Sports. The London-based firm began plotting soccer player and ball movements on x/y graphical coordinates in 2002, opening up the ability to use computers to chart pla ...

Tags: Global Special Issue

08/26/13
Citi to sponsor Frozen Fenway event

Fenway Sports Management has signed a one-year agreement with Citigroup to serve as the title sponsor for Frozen Fenway 2014. Citi will replace Sun Life Financial, which held the naming rights for the last Frozen Fenway, held in January 2012. The 2014 event will feature a Jan. 4 college hockey do ...

Tags: Marketing and Sponsorship

08/26/13
EA ready with extra ‘Madden’ rollout

EA Sports will essentially double its launch marketing efforts this year for the forthcoming “Madden NFL 25” video game, thanks to the arrival of the gaming industry console transition. The video game publisher will conduct its usual promotional blitz for the game, set for release Tue ...

Tags: Marketing and Sponsorship

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