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Eric Fisher
Staff writer Eric Fisher covers baseball and digital media.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Scouting reports an online phenom for Cooperstown05 / 13 / 13The National Baseball Hall of Fame has generated a significant groundswell of digital traffic and publicity from its recent online release of scouting reports for more than 12,000 current and former big league players. The project is part of “Diamond Mines,” a new exhibit developed wi... Tags: Media |
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MiLB turns focus national
Minor League Baseball is revamping its national marketing efforts, developing a new unified program called “Project Brand” aimed at striking deep corporate partnerships as opposed to simply selling ballpark and media inventory. Proje ...
StubHub, MLBAM renew deal
StubHub has signed a five-year contract extension with MLB Advanced Media to remain baseball’s official ticket resale marketplace, extending its controversial relationship with the sport but not without some changes.
USA Today rebrands sports photos
The USA Today Sports Media Group is rebranding its sports photo service, U.S. Presswire, as USA Today Sports Images, continuing the company’s reorganization of its content assets. The Gannett group bought U.S. Presswire in September 2011, and the 8-year-old photo service covers nearly 10,00 ...
Tags: Media
MLBAM keeps sites up in storm
Bucket brigades of diesel fuel carried up six flights of stairs, 5 and 10 gallons at a time. Provisioning of three different backup generators. Employees sleeping in a cold, dark office. Those were just a few of the steps MLB Advanced Media undertook in the four days after the Oct. 29 arrival of ...
Tags: Media
Giants’ hot market proves solid
Despite an abrupt, four-game sweep and Hurricane Sandy-related supply chain disruptions, the hot market for San Francisco Giants World Series merchandise has drawn essentially even with the one following the club’s 2010 title. MLB executiv ...
Giants have faith in dynamic pricing
San Francisco Giants officials are looking to strengthen their aggressive entry into dynamic pricing after a scorching resale market for World Series tickets set records last week. Industry sources said more than 10,000 tickets changed hands for last Wednesday’s World Series Game 1 at AT&am ...
Tags: Franchises
Dynamic pricing makes playoffs
Dynamic ticket pricing made its MLB postseason debut this year, and in San Francisco, Oakland and St. Louis, each club used the system to generate incremental revenue and sell more season tickets.
Tags: Franchises
MLB: Social media helping ratings
MLB has seen a significant increase in social media activity around the postseason, extending a surge in fan interest that began at the All-Star Game in July. According to Bluefin Labs, the Massachusetts-based social TV analytics firm working with the league, the first six days of the playoffs ge ...
Tech issues put Scout conversion on hold
Fox Sports Interactive Media has indefinitely postponed its planned relaunch of its college sports and recruiting network Scout.com, which would be rebranded as Fox Sports Next. The company in August announced its intent to reposition Scout.com around the start of football season in order to crea ...
Tags: Media
MLB count highest since 2008
Major League Baseball’s continued attendance rise in 2012 showed not only a growing fan affection for the sport but also sharp reductions in the traditional lag between winning and ticket-sales spikes. The league ended the regular season with attendance of 74.86 million, up 2 percent from a ...
