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Eric Fisher
Staff writer Eric Fisher covers baseball and digital media.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Scouting reports an online phenom for Cooperstown05 / 13 / 13The National Baseball Hall of Fame has generated a significant groundswell of digital traffic and publicity from its recent online release of scouting reports for more than 12,000 current and former big league players. The project is part of “Diamond Mines,” a new exhibit developed wi... Tags: Media |
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'MLB 2K 13' ready to launch
2K Sports will release “MLB 2K 13,” the latest edition in its troubled baseball simulation video game series, on Tuesday. But what consumers will see and how they will react remains a mystery. "MLB 2K 13" came about on ...
Tags: Media
Game on for MLBAM
MLB Advanced Media is readying a significant push into gaming for the 2013 season, seeking to broaden both its audience and digital traffic patterns. "Ballpark Empire" is a baseball-centric take on "Farmville"-style participation ...
WBC TV, sponsorships show growth
Two successful tournaments already in the books and a third on the cusp, and the World Baseball Classic is still fighting for mainstream acceptance, even within the game itself. The World Baseball Classic will feature big names fr ...
Tags: Events and Attractions
Ticketmaster predicts profit with Yanks
Ticketmaster says its new secondary ticketing partnership with the New York Yankees to create Yankees Ticket Exchange will be profitable, despite its slashing of seller commissions from the 15 percent industry norm to 5 percent for season-ticket holders. Last week’s announcement of Yankees ...
Tags: Franchises
The latest in digital marketing
Never before has the pace of change in digital marketing been this brisk. Technological advancements, in areas such as social media monitoring, advanced video streaming and consumer data mining, have made efforts that were fantasies or mere hopes just months ago not only reality now, but the basis ...
Tags: In-Depth
SI sees Swimsuit revenue growth
Resurgent print media sales are fueling growth of Sports Illustrated’s Swimsuit franchise, which company executives are projecting at 6 percent to 8 percent this year. Specific financial figures were not disclosed, but the overall revenue growth rate mirrors last year and extends a period o ...
Tags: Media
NBC, Yahoo discuss Winter Games
NBC Sports and Yahoo Sports are discussing whether to extend their digital partnership to the Olympics and begin working together for the 2014 Winter Olympics in Sochi, Russia. The pair struck a broad digital alliance two months ago, combining sports content and fantasy assets. But the deal notab ...
Tags: Media
LockerDome joins USA Today sports
The USA Today Sports Media Group has struck a strategic partnership with LockerDome in which the St. Louis-based, sports-oriented social media network will become part of the USA Today Sports Digital Properties network. LockerDome seeks to blend elements of sports digital media — including ...
Tags: Media
Sports enthusiastic about BlackBerry
If BlackBerry is able to return to prominence among mobile consumers with its new BlackBerry 10 operating system, sports will be among the major reasons why. BlackBerry, renamed from Research In Motion, last week in New York formally unveiled its long-expected comeback bid, the BlackBerry 10 mobi ...
Tags: Media
Cubs’ Hayward to start venture
Veteran sports marketer Wally Hayward disclosed last week that he is leaving his position as Chicago Cubs executive vice president and chief sales and marketing officer after three years to form W Partners, a joint venture with the Ricketts family, which owns the club. ...
Tags: Franchises
