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Eric Fisher

Staff writer Eric Fisher covers baseball and digital media.

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MLBAM Partners With Google For VR Video Series On Rising Stars

Published in SportsBusiness Daily on 07 / 27 / 17

MLBAM has again partnered with Google to create a new virtual reality video series for the Daydream platform entitled, "On The Verge." The new series is comprised of behind-the-scenes profiles of emerging stars in the game, with the initial episodes featuring Red Sox RF Mookie Betts , Twins P Jose...

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07/27/17
SportsBusiness Daily: MLBAM, Google Partner For VR Video Series

MLBAM has again partnered with Google to create a new virtual reality video series for the Daydream platform entitled, "On The Verge." The new series is comprised of behind-the-scenes profiles of emerging stars in the game, with the initial episodes featuring Red Sox RF Mookie Betts , Twins P Jose ...

07/26/17
SportsBusiness Daily: MLB Experiments With Shorter Ad Breaks

MLB last night experimented with a set of shorter commercial breaks for the Rockies-Cardinals game, which was the showcase game on MLB Network. Commercial breaks that typically would be 2 minutes, 25 seconds were reduced by 40 seconds to 1 minute, 45 seconds. MLB also expanded upon its prior tests i ...

07/24/17
SportsBusiness Daily: Panasonic Signs Grooming Deal With Yankees

The Yankees have signed a sponsorship deal with Panasonic making the company the club’s official shaver and trimmer provider. The agreement covers the duration of the ’17 season as well as ’18 and ’19, and will include Yankee Stadium signage and co-branded retail activations. ...

Tags: Marketing and Sponsorship, New York Yankees

07/24/17
SportsBusiness Journal: MiLB leads off first Hispanic campaign

Minor League Baseball this week is starting a multiyear Hispanic marketing campaign that is the first of its kind for the affiliated minors. Es Divertido Ser Un Fan builds upon the “It’s Fun To Be A Fan” marketing effort MiLB debuted at the start of the 2017 season, with the wor ...

Tags: Marketing and Sponsorship

07/24/17
SportsBusiness Journal: Experts want MLB to step in on Marlins

The Miami Marlins sale is chaotic and disorganized, and requires Major League Baseball to step in and fix it, sports finance experts said. “I have done a lot of deals in my life, and the commissioner needs to step in and say to [Marlins owner Jeffrey] Loria, ‘You ran your process, now ...

Tags: Leagues and Governing Bodies

07/21/17
SportsBusiness Daily: Lack Of Events Hurts StubHub Q2 Gross Sales

StubHub during its Q2 that ended June 30 generated $236M in revenue, up 5% from the comparable period last year, according to earnings released late Thursday by corporate parent eBay. The company also posted $1B in gross sales, down 5%, as a lighter slate of U.S. events during the spring ate into gr ...

Tags: Finance, StubHub

07/20/17
SportsBusiness Daily: New YinzCam Apps For Battery, SunTrust Park

Pittsburgh-based mobile app developer YinzCam has partnered with the Braves to create new apps for The Battery Atlanta and the suites at SunTrust Park. YinzCam technology is embedded in a series of 15 kiosks with touch-screen displays located throughout The Battery, providing wayfinding and director ...

Tags: Technology, Atlanta Braves

07/19/17
SportsBusiness Daily: Blue Star Sports Continues Growth Spurt

Texas-based software and technology company Blue Star Sports has purchased an additional four companies, bringing its acquisition total to 18 since its formation last year. The new members of the Blue Star Sports portfolio include Maryland-based software developer Global Apptitude, and a trio of run ...

Tags: Finance

07/18/17
SportsBusiness Daily: Digital Sports Media Continues Downward Trend

Digital sports media in June extended its yearlong decline in consumption and reach according to monthly multiplatform data from comScore. The sports category posted a total audience of 173.9 million, down 0.2% from May and down 2% from June of last year. The average consumption of 88.3 minutes per ...

Tags: Media

07/17/17
SportsBusiness Journal: MLB All-Star Game notebook

The weather in Miami for last week’s MLB All-Star Game was hot and steamy. The local fan interest in baseball’s midsummer classic? Not so much. Contrary to the heavy local interest last year in San Diego for MLB’s in-season sho ...

Tags: Events and Attractions

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