Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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What does $1.7B buy in NYC market? Two stadiums in one09 / 20 / 10Early in the New York Giants’ regular-season opener at New Meadowlands Stadium, the boo birds re-emerged after a winter of discontent to voice their displeasure with poor special teams performance by the Men in Blue. The next night, the same chorus could be heard over the Jets’ struggling offense. ... Tags: Facilities |
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Raffles now target NFL clubs
NFL teams are approaching charity raffles cautiously now that the NFL, historically opposed to fans gambling on its product, has given the green light for clubs to run the raffles at their stadiums. As late as fall 2011 the NFL prohibited such “50-50 raffles,” which split their pot ev ...
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Track brings in amphitheater sponsors
Circuit of the Americas has signed two adult beverage companies and a grocery as founding partners for an amphitheater tied to the Formula One racetrack in Austin. Anheuser-Busch and two regional brands, Tito’s Handmade Vodka and H-E-B supermarkets, have all signed multiyear deals with nami ...
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Jeweler sponsor Red Sox banquet space
The Boston Red Sox have signed a multiyear deal with a Rhode Island jeweler to be the presenting sponsor of a renovated banquet space at Fenway Park. The Champions Club Presented by Alex and Ani is the new name of the old Players Club, situated behind the right-field seats in an area known as the ...
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Front Row to sell for Philly’s Big 5
Looking to capitalize on a time-tested brand as change continues to rock college conferences, athletic directors from the Philadelphia Big 5 schools have signed Front Row Marketing to a two-year deal to sell the group’s commercial rights. The Big 5 is a 59-year-old brand tied to the major c ...
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Cubs’ dynamic pricing a one-way street
The Chicago Cubs will dynamically price all seats at Wrigley Field this season but have no intention of dropping single-game tickets below their original price. The Cubs first tested dynamic pricing last year for 5,000 bleacher seats. For 2013, team officials have developed a new program covering ...
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D-Backs, Bud partner in reimagining restaurant
The Arizona Diamondbacks and Budweiser are converting a restaurant next to Chase Field into the Game Seven Grill, themed after the team’s 2001 World Series title. The Diamondbacks, beer sponsor Budweiser and Levy Restaurants, the team’s food provider, are sharing the $1 million to $2 ...
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Pepsi renews with Blues
The St. Louis Blues have signed a five-year renewal with Pepsi that elevates it to a founding partner. The renewal is a three-way agreement among the Blues, Scottrade Center and the Peabody Opera House, a 3,500-seat theater next door to the arena. Pepsi has had exclusive soda pouring rights at Sc ...
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24 seats will come with a burger
Linton Hopkins sat in the stands the night Hank Aaron broke Babe Ruth’s all-time home record at old Fulton County Stadium in 1974. Thirty-nine years later, Hopkins, an Atlanta chef and restaurateur and a rabid Braves fan, will serve his signature double cheeseburgers at Turner Field. ...
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Plumber puts name on Turner club
The Atlanta Braves have signed a five-year deal with Superior Plumbing for naming rights to a new Turner Field club. The Superior Plumbing Club, an 80-seat premium space on the club level on the third-base side of the press box, is a bookend to Georgia’s Own Credit Union Club, which opened ...
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StubHub naming MLS stadium
Ticket reseller StubHub has signed a six-year naming-rights deal with AEG for Home Depot Center in Carson, Calif. Starting June 1, StubHub Center will be the new name of the multisport complex, owned and operated by AEG. The property, which incl ...
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