About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Coke gets ‘Zero’ recognition in college sports

Published in SportsBusiness Journal on 04 / 27 / 15

Coca-Cola’s college sports-themed tagline this spring was “You Don’t Know Zero ’Til You’ve Tried It,” but fans certainly know who is the NCAA’s official soft drink. More than 37 percent of fans polled in a Sponsor Loyalty survey conducted for Sp...

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Tags: Research and Ratings

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