About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Thanks for playing: ’14 hoops gift list

03 / 10 / 14

When the 200 players from the 14 teams participating in the SEC men’s basketball tournament converge this week at the Georgia Dome in Atlanta, they will be invited to visit a room at the arena and choose from a variety of gifts that include a Samsung Galaxy tablet, a Bose SoundDock digit...

Read More

Tags: Colleges

More Stories by this Author

07/16/12
Social media's pull on fans

The influence of Facebook, Twitter and YouTube as a primary source of sports information continues to grow among avid sports fans, according to the annual Catalyst Digital Fan Engagement report conducted on behalf of SportsBusiness Journal. The 2012 study shows that sports fans, particularly teen ...

Tags: In-Depth

06/25/12
Yankees get Safety Act coverage

Yankee Stadium has become the first sports venue to be covered with a federal Safety Act designation and certification from the U.S. Department of Homeland Security, marking the start of what many in the security field believe will be a new era for how threats of terrorism are handled in sports. ...

Tags: Facilities

06/18/12
NHL sponsor loyalty numbers climb

NHL partners this spring continued to see an increase in the number of league fans who could correctly identify the companies as official sponsors of the league, according to the results of the sixth annual NHL sponsor awareness survey conducted by Turnkey Intelligence for SportsBusiness Journal and ...

Tags: Research and Ratings

06/04/12
Verizon tops among ad spenders

Verizon Wireless replaced rival AT&T as sports’ biggest ad spender last year, and domestic auto manufacturers returned to the industry in a big way, according to data compiled annually for SportsBusiness Journal by Nielsen. Verizon spent $345.4 million for sports advertising on televi ...

Tags: Research and Ratings

05/21/12
MiLB moving the merchandise

Sales of Minor League Baseball licensed merchandise climbed to near-record levels in 2011, according to data obtained by SportsBusiness Journal and scheduled to be released by MiLB today. The 160 U.S.- and Canada-based clubs affiliated with MLB teams generated $52.2 million through the sale of ap ...

Tags: Marketing and Sponsorship

05/14/12
Survey shows gains for MLB staffs

The season-ticket sales staff at nearly every MLB club improved its performance from last year in the second annual mystery shopper survey conducted exclusively for SportsBusiness Journal by research firm IntelliShop. The San Diego Padres staff maintained its No. 1 ranking, although big jumps by ...

Tags: Research and Ratings

05/07/12
Waste reduction pays off

Concessionaires and teams at every major league venue have in recent years instituted programs to reduce their waste, ranging from placing recycling cans next to trash cans in public areas to using compostable plates, cups, cup carriers and straws. Now with a few years of data under their belts, ...

Tags: In-Depth, Facilities

03/12/12
Shamrock to market marathon

Shamrock Sports and Entertainment has signed a three-year deal with the Boston Athletic Association to handle marketing and sponsorship development for the group’s events and programs, including the Boston Marathon. Shamrock ...

Tags: Marketing and Sponsorship

02/27/12
Business of Spring Training

Baltimore Orioles radio announcer Joe Angel has been known to tease fans listening to the club’s spring training broadcasts, letting them know that the game-time temperature at the O’s Florida ballpark is comfortably in the 80s while the current temperature in Baltimore is, well, not. Co ...

Tags: Research and Ratings

02/20/12
Avid fans know their NFL sponsors

Editor's note: This story is revised from the print edition. NFL partners saw a bump this year in the number of fans who were able to correctly identify their status as official sponsors with the league — some of them at record levels — according to the results of the sixth annu ...

Tags: Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug