About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Visibility at events pays off for Bridgestone

Published in SportsBusiness Journal on 10 / 20 / 14

Bridgestone’s PGA Tour sponsorship has become one of the circuit’s most recognized partnerships, according to the results of this year’s Sponsor Loyalty Survey on the tour conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. Nearly 36 perce...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/25/13
SportsBusiness Daily: Nationwide Exposure On NASCAR Telecasts

The Nationwide brand received over 47 hours of on-screen time during NASCAR Nationwide Series pre- and live-race broadcasts through the Sept. 6 event at Richmond Int’l Raceway, totaling an undiscounted 100% media equivalent value of nearly $90M across team, league, track and network assets, ac ...

Tags: Research and Ratings, Nationwide Insurance, NASCAR

09/06/13
SportsBusiness Daily: Facebook Interactions During Season Opener

There were more than 20 million Facebook interactions (posts, comments, and likes) related to the Broncos-Ravens NFL season opener Thursday night. About 53% of the buzz about the game was from men. TOP FIVE SOCIAL MOMENTS FROM THE GAME ...

Tags: NFL Season Preview

09/05/13
SportsBusiness Daily: NFL Team Increases On Facebook, Twitter

Success on the field continues to be a major factor for NFL teams when tracking their popularity through Facebook and Twitter. Fan participation data through the social media outlets of NFL teams over the last 11 months was used to analyze team popularity levels. Playoff runs that ended in the Super ...

Tags: Facebook, Twitter, NFL Season Preview

09/02/13
SportsBusiness Journal: Repucom eyes next target

Paul Smith, Repucom’s global CEO, walked out of a boardroom in May after completing a months-long, tense contract negotiation with a key tech supplier. He was less than ecstatic. “It wasn’t fun,” Smith said. “We both walked out feeling that neither of us got very clo ...

Tags: Global Special Issue

08/12/13
SportsBusiness Daily: Toledo Tops Among Minor League Markets

SBD and SBJ today unveiled our biennial ranking of the country’s top minor league markets among more than 225 communities nationwide. It is a project that takes into consideration more than 400 teams and close to 50 leagues as well as almost 250 million fans in total minor league attendance ...

Tags: Franchises

08/12/13
SportsBusiness Journal: Minor League Markets: Toledo is No. 1

Listen to any championship team or player talk, and you’re bound to hear tales of adversity. Overcoming obstacles, rebounding from difficult circumstances, responding to challenging times — all of that is part of the pathway to No. 1. ...

Tags: Research and Ratings

08/08/13
SportsBusiness Daily: Hershey-Harrisburg No. 3 Minor League Market

SBD and SBJ next Monday will unveil our biennial ranking of the country’s top minor league markets among more than 225 communities nationwide. It is a project that takes into consideration more than 400 teams and close to 50 leagues as well as almost 250 million fans in total minor league att ...

Tags: Franchises

08/06/13
SportsBusiness Daily: Springfield Ranks As No. 5 Minor League Market

SBD and SBJ next Monday will unveil our biennial ranking of the country’s top minor league markets among more than 225 communities nationwide. It is a project that takes into consideration more than 400 teams and close to 50 leagues as well as almost 250 million fans in total minor league atte ...

Tags: Franchises

07/22/13
SportsBusiness Journal: A five-mascot lineup for Cleveland

Mascots for Dan Gilbert’s four teams report to Cavs marketing. Photo by: CLEVELAND CAVALIERS When Tracy Marek, CMO and senior vice president of marketing for the Cleveland Cava ...

Tags: Franchises

07/22/13
SportsBusiness Journal: Not easy being green: An inside look

How better to understand a mascot’s world than to be a mascot — even if only for an inning or two? Thanks to the Class A Kannapolis (N.C.) Intimidators, that possibility became a reality for this writer on an early July evening at CMC-NorthEast Stadium.    David Brough ...

Tags: Franchises

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