About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Taco Bell's Ad For Quesadilla Box Leads Impressions During Recent Sports Programming

Published in SportsBusiness Daily on 10 / 13 / 17

Taco Bell's " Perfect Union " spot, which promotes its new $5 Crispy Chicken Quesadilla Box, generated 120.3 million media impressions Oct. 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by re...

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Tags: Research and Ratings

More Stories by this Author

03/06/17
SportsBusiness Journal: College venues act as temp stop

While they wait for construction to be completed on their new stadiums, Major League Soccer’s two newest franchises will each pay more than $1 million to play their first several games at a college football stadium near their eventual permanent home, according to lease agreements for both club ...

Tags: In-Depth

03/06/17
SportsBusiness Journal: Gift suite debuts at Women’s Final Four

The NCAA will treat the women’s semifinalists to a gift suite at the season-ending event in Dallas later this month. Last year the NCAA debuted a gift suite at the men’s Final Four at NRG Stadium.

Tags: Colleges

02/27/17
SportsBusiness Journal: Players in the esports space

Editor's Note: This story is revised from the print edition. ESL   ■ Headquarters: Cologne, Germany ■ Launched: 2000 Known as the world’s largest eports event organizer, ESL launched its U.S. studio in Burban ...

Tags: In-Depth

02/27/17
SportsBusiness Journal: Trends, numbers to watch in esports

Esports viewership ELeague Telecasts Average viewers Season 1 (Spring 2016) 10 247,000 Season 2 (Fall 2016) 6 257,000 ELea ...

Tags: In-Depth

02/06/17
SportsBusiness Journal: Monster’s tantalizing HR reward

Miami’s Monster target and a beast of a reward. Photo by: ROBERT VIGON / MIAMI MARLINS (2) Call it the Miami sound machine. ...

Tags: In-Depth

02/03/17
SportsBusiness Daily: SB Spots Seeing Less Social Media Interaction

The slow pace of brands releasing Super Bowl teasers via digital and/or linear platforms in '17 may have contributed to a lag for some key online ad metrics, according to analysis of data from iSpot.tv. As of 9:00am ET on Friday, just 32 brands had released an online version of what is expected to b ...

Tags: Marketing and Sponsorship, Super Bowl

01/30/17
SportsBusiness Daily: SB Leading To Record Spending Around Houston

Activities related to Super Bowl LI will generate a record $190M in direct spending throughout the greater Houston area, according to figures released today by PricewaterhouseCoopers. PwC U.S. Sports & Tourism Sector Dir Adam Jones said when adjusting for inflation, the area could see an approxi ...

Tags: Events and Attractions, Super Bowl

01/30/17
SportsBusiness Journal: Safety Act designation covers security

Should an act of terrorism occur at an NFL-sponsored event in Houston this week, the league, the security firm it hired to staff the game and ancillary events, and Harris County (Texas) are each guaranteed to be granted a high level of limited liability protection from having to pay claims that migh ...

Tags: In-Depth

01/30/17
SportsBusiness Journal: On the move: A relocation timeline

Raiders fans show their displeasure over the team’s discussions about a move to Las Vegas. Photo by: GETTY IMAGES On Jan. 4, 2016 … The Oakland Raiders, St. Louis ...

Tags: In-Depth

01/16/17
SportsBusiness Journal: MLS sponsor loyalty: Coke bubbles up

In its sophomore year as an MLS sponsor, Coca-Cola not only has become the brand that soccer fans most likely associate with the league, but the relationship has become one of the soda maker’s most-recognized league-level partnerships. According to results of the annual MLS sponso ...

Tags: Research and Ratings

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