About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Cardinals lead way in MLB local TV ratings

Published in SportsBusiness Journal on 09 / 29 / 14

St. Louis Cardinals games on FS Midwest have proved to be baseball’s top local TV draw this season. • Ratings for Dodgers, Astros show the challenges of starting RSN Boosted by the Cardinals’ continued on-field success, St. Louis was on pace last week to have t...

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Tags: Media

More Stories by this Author

09/02/13
SportsBusiness Journal: Repucom eyes next target

Paul Smith, Repucom’s global CEO, walked out of a boardroom in May after completing a months-long, tense contract negotiation with a key tech supplier. He was less than ecstatic. “It wasn’t fun,” Smith said. “We both walked out feeling that neither of us got very clo ...

Tags: Global Special Issue

08/12/13
SportsBusiness Daily: Toledo Tops Among Minor League Markets

SBD and SBJ today unveiled our biennial ranking of the country’s top minor league markets among more than 225 communities nationwide. It is a project that takes into consideration more than 400 teams and close to 50 leagues as well as almost 250 million fans in total minor league attendance ...

Tags: Franchises

08/12/13
SportsBusiness Journal: Minor League Markets: Toledo is No. 1

Listen to any championship team or player talk, and you’re bound to hear tales of adversity. Overcoming obstacles, rebounding from difficult circumstances, responding to challenging times — all of that is part of the pathway to No. 1. ...

Tags: Research and Ratings

08/08/13
SportsBusiness Daily: Hershey-Harrisburg No. 3 Minor League Market

SBD and SBJ next Monday will unveil our biennial ranking of the country’s top minor league markets among more than 225 communities nationwide. It is a project that takes into consideration more than 400 teams and close to 50 leagues as well as almost 250 million fans in total minor league att ...

Tags: Franchises

08/06/13
SportsBusiness Daily: Springfield Ranks As No. 5 Minor League Market

SBD and SBJ next Monday will unveil our biennial ranking of the country’s top minor league markets among more than 225 communities nationwide. It is a project that takes into consideration more than 400 teams and close to 50 leagues as well as almost 250 million fans in total minor league atte ...

Tags: Franchises

07/22/13
SportsBusiness Journal: A five-mascot lineup for Cleveland

Mascots for Dan Gilbert’s four teams report to Cavs marketing. Photo by: CLEVELAND CAVALIERS When Tracy Marek, CMO and senior vice president of marketing for the Cleveland Cava ...

Tags: Franchises

07/22/13
SportsBusiness Journal: Not easy being green: An inside look

How better to understand a mascot’s world than to be a mascot — even if only for an inning or two? Thanks to the Class A Kannapolis (N.C.) Intimidators, that possibility became a reality for this writer on an early July evening at CMC-NorthEast Stadium.    David Brough ...

Tags: Franchises

07/01/13
SportsBusiness Journal: NHL Sponsor Loyalty

NHL corporate partners were less likely this season to be recognized by the league’s fans than they were a year ago when fans were asked about the companies’ association with the league, according to the results of the seventh annual sponsor loyalty survey completed for SportsB ...

Tags: Research and Ratings

06/17/13
SportsBusiness Journal: NBA Sponsor Loyalty

A year after seeing a surge in awareness levels, NBA corporate partners saw an across-the board decline in their recognition marks among fans of the league, according to the latest results of an annual survey completed for SportsBusiness Journal by Turnkey Sports & Entertainment. A ...

Tags: Research and Ratings

05/27/13
SportsBusiness Journal: #FoodFight offers MiLB feast of data

Minor League Baseball’s new #FoodFight online promotion looks like a fun bracket contest designed to highlight a lighthearted element of the affiliated minors. But beneath the frivolity is a meaningful level of analytics designed to assist the primary business lines of the participating clubs. ...

Tags: Leagues and Governing Bodies

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