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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Goodyear Christens New Blimp Ahead Of Big Week In Cleveland

Published in SportsBusiness Daily on 10 / 21 / 16

Savannah James , Akron native and wife of Cavaliers F LeBron James , Friday afternoon will formerly christen Wingfoot Two, the newest addition to Goodyear’s airship fleet. The 246.4-foot long ship is Goodyear’s second Zeppelin, as the company continues to phase out its blimp roster. Wi...

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SportsBusiness Journal: 2016 conference basketball tourney gifts

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Tags: Colleges, Research and Ratings

SportsBusiness Journal: Gift suite adds to Men’s Final Four

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SportsBusiness Daily: Dale Jr. Celeb Status On Par With Kanye

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Tags: NASCAR Season Preview

SportsBusiness Journal: Soccer fans get a kick out of video

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Tags: Research and Ratings, Media

SportsBusiness Daily: Centerplate Handling Super Bowl Concessions

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SportsBusiness Daily: DirecTV Kicks Off Super Bowl Party

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SportsBusiness Daily: Super Bowl Halftime Acts See Sales Bump

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Tags: Research and Ratings, Super Bowl

SportsBusiness Daily: Data Shows Super Bowl Ad Shift

Over the course of a generation, Super Bowl viewers have gone from being inundated with food and beverage commercials to cars and tech, according to an SBJ/SBD analysis of data from Kantar Media. From '95-98, Pepsi's sodas and snacks made up the biggest share of ad time (roughly one-fifth) during th ...

Tags: Research and Ratings, Super Bowl

SportsBusiness Daily: Super Bowl Viewers Remember A-B Spots

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Tags: Research and Ratings, Super Bowl

SportsBusiness Daily: Big Super Bowl Spending Surge Expected

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