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David Broughton

David Broughton is research director for SportsBusiness Journal.

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MiLB Average Attendance Hits Lowest Mark Since '12; Florida State League Struggles

Published in SportsBusiness Daily on 09 / 14 / 16

Minor League Baseball average attendance this season hit its lowest level since ’12, as 14 of 15 levels within MiLB saw declines at the gate. The 160 teams within MiLB (excludes Mexican League) averaged 3,930 fans per game, down from 4,063 last year and the lowest average for MiLB since 3,921 ...

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Tags: Research and Ratings

More Stories by this Author

02/04/16
SportsBusiness Daily: DirecTV Kicks Off Super Bowl Party

DirecTV tonight begins its Super Bowl party with extended entertainment options to include two ticketed events. Pepsi is serving as title sponsor. Dave Matthews Band will perform tonight at S.F.'s Pier 70, while Pharrell takes the stage tomorrow night. Showtime, Miller Lite and JetLux are DirecT ...

02/04/16
SportsBusiness Daily: Super Bowl Halftime Acts See Sales Bump

Performers have enjoyed huge jumps in sales of their music in the week leading up to and following appearances in the Super Bowl halftime show, according to data provided to SBJ/SBD by Nielsen. The research group calculates total sales (stat provided in chart below) by adding actual album/CD sales t ...

Tags: Research and Ratings, Super Bowl

02/03/16
SportsBusiness Daily: Data Shows Super Bowl Ad Shift

Over the course of a generation, Super Bowl viewers have gone from being inundated with food and beverage commercials to cars and tech, according to an SBJ/SBD analysis of data from Kantar Media. From '95-98, Pepsi's sodas and snacks made up the biggest share of ad time (roughly one-fifth) during th ...

Tags: Research and Ratings, Super Bowl

02/02/16
SportsBusiness Daily: Super Bowl Viewers Remember A-B Spots

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Tags: Research and Ratings, Super Bowl

02/01/16
SportsBusiness Daily: Big Super Bowl Spending Surge Expected

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02/01/16
SportsBusiness Daily: Bay Area SB50 Direct Spending Record Expected

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Tags: Events and Attractions, Super Bowl

01/25/16
SportsBusiness Journal: Rubio, PACs put their spots in sports

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Tags: Research and Ratings, Law and Politics, Media

01/04/16
SportsBusiness Journal: MLS Sponsor Loyalty

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Tags: Research and Ratings

12/11/15
SportsBusiness Daily: Bowl Game Pouring Rights, Concessions

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Tags: Research and Ratings, PepsiCo, Levy Restaurants

12/07/15
SportsBusiness Journal: Suite life is tops for bowl participants

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Tags: Colleges, Research and Ratings

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