About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Data Shows FedEx-PGA Tour Is Most Recognized Brand-Property Deal In Sports

Published in SportsBusiness Daily on 01 / 12 / 18

The FedEx-PGA Tour partnership was the most recognized brand-property alliance in sports, according to surveys conducted last year for SBJ/SBD by Turnkey Sports & Entertainment. Across the eight sponsor loyalty surveys conducted in '17, which measured fans’ awareness of 83 official league...

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Tags: Research and Ratings, Turnkey Sports

More Stories by this Author

06/08/17
SportsBusiness Daily: New AT&T Ad Sees Returns On Sports Telecasts

AT&T's "Entertainment-Filled House" spot, which features actor Mark Wahlberg, gained the most visibility of any commercial that debuted from May 29-June 4 during sports programming, a week dominated by the NBA and NHL playoffs, according to an SBJ/SBD analysis of data from real-time TV ad attent ...

Tags: Research and Ratings

06/05/17
SportsBusiness Journal: ‘We always have to be on our toes’

N eda Tabatabaie Vice president of business intelligence, Sharks Sports & Entertainment Photo by: COURTESY OF NEDA TABATABAIE Neda Tabatabaie thought she wanted to be a desk-sitting, numbers-crunch ...

Tags: In-Depth

06/05/17
SportsBusiness Journal: Going gray: Sports TV viewers skew older

Editor’s note: This story is revised from the print edition. According to a striking study of Nielsen television viewership data of 24 sports, all but one have seen the median age of their TV viewers increase during the past decade. How top properties stack up ...

Tags: Research and Ratings

06/05/17
SportsBusiness Journal: Minding the data

SportsBusiness Journal contacted each MLB, NBA, NFL, NHL and MLS club and asked them to identify the person in charge of analyzing the team’s business-side data, and how long he/she had been in that position with the club. We also asked them to tell us where that person went to college and wha ...

Tags: In-Depth

06/05/17
SportsBusiness Journal: ‘Not just about big data mining’

C hristian Lowe Director of business analytics, Miami Marlins Photo by: COURTESY OF CHRISTIAN LOWE Christian Lowe was always interested in sports, but as a guy who loves, loves, loves numbers, baseball, ...

Tags: In-Depth

06/05/17
SportsBusiness Journal: ‘It’s about expanding your fan base’

M ichelle Andres Senior vice president of digital media and broadcasting, Baltimore Ravens Photo by: SHAWN HUBBARD / BALTIMORE RAVENS In 1998, Michelle Andres was the special assistant to the Orange Coun ...

Tags: In-Depth

05/24/17
SportsBusiness Daily: Sports Leagues Among Those In Touch With DHS

Officials from various entertainment companies, including several sports organizations, were part of a conference call with the U.S. Department of Homeland Security yesterday, which organized the discussion in the wake of the terror attack at Manchester Arena. The call was hosted by acting DHS Deput ...

05/22/17
SportsBusiness Daily: Sales Of Licensed Products Up 4.4% In '16

Worldwide retail sales of licensed products last year increased 4.4% to $262.9B, according to a study commissioned by the Licensing Industry Merchandisers' Association (LIMA) that was released today in conjunction with the trade association's annual expo in Las Vegas. The figure is the highest in th ...

Tags: Marketing and Sponsorship

05/19/17
SportsBusiness Daily: Applebee's Sees Big Visibility For New Ad

Applebee's' " Perfect Pairing " spot gained the most visibility of any commercial that debuted from May 8-14 during sports programming, a week dominated by NBA and NHL playoffs, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. The ad, via by Grey Gl ...

Tags: Marketing and Sponsorship

05/15/17
SportsBusiness Journal: Capital One, Coke crack sponsor top 10

Coca-Cola honored the North Carolina Tar Heels’ national championship with signature bottles. The partnerships that the NCAA has with Capital One and Coca-Cola have become two of the most ...

Tags: Research and Ratings

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