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David Broughton

David Broughton is research director for SportsBusiness Journal.

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NFL preseason: Hall of Fame Game

Published in SportsBusiness Journal on 07 / 28 / 14

Average viewership for last year’s Dolphins-Cowboys game topped 10 million. Photo by: GETTY IMAGES The NFL’s preseason schedule kicks off again this year wit...

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Tags: Media

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SportsBusiness Journal: Not easy being green: An inside look

How better to understand a mascot’s world than to be a mascot — even if only for an inning or two? Thanks to the Class A Kannapolis (N.C.) Intimidators, that possibility became a reality for this writer on an early July evening at CMC-NorthEast Stadium.    David Brough ...

Tags: Franchises

SportsBusiness Journal: NHL Sponsor Loyalty

NHL corporate partners were less likely this season to be recognized by the league’s fans than they were a year ago when fans were asked about the companies’ association with the league, according to the results of the seventh annual sponsor loyalty survey completed for SportsB ...

Tags: Research and Ratings

SportsBusiness Journal: NBA Sponsor Loyalty

A year after seeing a surge in awareness levels, NBA corporate partners saw an across-the board decline in their recognition marks among fans of the league, according to the latest results of an annual survey completed for SportsBusiness Journal by Turnkey Sports & Entertainment. A ...

Tags: Research and Ratings

SportsBusiness Journal: #FoodFight offers MiLB feast of data

Minor League Baseball’s new #FoodFight online promotion looks like a fun bracket contest designed to highlight a lighthearted element of the affiliated minors. But beneath the frivolity is a meaningful level of analytics designed to assist the primary business lines of the participating clubs. ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Reds’ staff tops ‘mystery shopper’ list

The Cincinnati Reds and their season-ticket sales staff scored the highest mark among MLB clubs in this year’s mystery shopper survey conducted by research firm IntelliShop exclusively for SportsBusiness Journal. The survey, now in its third year, features two dozen professional ...

Tags: Research and Ratings

SportsBusiness Journal: MiLB merchandise sales near record level

The Class A Savannah (Ga.) Sand Gnats and Class AA Pensacola (Fla.) Blue Wahoos, two clubs with vastly different baseball histories, are first-time entrants on the list of Minor League Baseball clubs that generated the most merchandise sales last year, according to data obtained by Sport ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Capital One charges to front

Capital One commercials featuring Alec Baldwin and Charles Barkley that aired during the NCAA men’s basketball tournament were aimed at fans’ funny bone, but it is the credit card company that may be smiling most. More than 37 percent of fans surveyed in a Sponsor Loyalty ...

Tags: Research and Ratings

SportsBusiness Journal: Penguins among top-rated teams since ’97

Are this year’s Pittsburgh Penguins about to join the ranks of the most-watched American sports teams? Heading into their final regular-season games last week, the Penguins were on pace to post the highest average RSN rating for any U.S.-based MLB, NBA or NHL team since 2002. P ...

Tags: Media

SportsBusiness Journal: Thunder rolls in ratings

The Oklahoma City Thunder finished the 2012-13 NBA season with the league’s highest average local TV rating. The Thunder’s 8.65 average on FS Oklahoma marks an astonishing 659 percent increase from the team’s 2008-09 inaugural season in Oklahoma City. The team with ...

Tags: Research and Ratings

SportsBusiness Journal: NHL sees RSN ratings increases

Editor's note: This story is updated from the print edition. Just as the NBA’s ratings shot up during its shortened season last year, the NHL is seeing similar gains across its U.S. networks — both national and local. Twenty-one of the 22 U.S.-based teams for which Sp ...

Tags: Media

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