About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Thanks for playing: ’14 hoops gift list

03 / 10 / 14

When the 200 players from the 14 teams participating in the SEC men’s basketball tournament converge this week at the Georgia Dome in Atlanta, they will be invited to visit a room at the arena and choose from a variety of gifts that include a Samsung Galaxy tablet, a Bose SoundDock digit...

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Tags: Colleges

More Stories by this Author

12/10/12
MLS Sponsor Loyalty survey

MLS sponsors were correctly identified as such by the league’s fans at a higher rate than the companies’ rival brands across all categories, according to the results of this year’s MLS Sponsor Loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports &am ...

Tags: Research and Ratings

12/03/12
Our annual look at bowl gifts

In SportsBusiness Journal’s seventh annual analysis of the gift packages provided to participants in postseason college football games, bowl operators report that with the emergence of gift suites and shopping trips as a popular way to provide these giveaways, players are migrating to a most u ...

Tags: In-Depth

11/19/12
MLB Sponsor Loyalty

MLB fans were more aware of the league’s official sponsors in 2012 than they were in any of the past six seasons, and more likely than fans of other U.S. leagues to recognize the sponsors of those respective sports. Those results highlight the sixth annual SportsBusiness Journal/D ...

Tags: Research and Ratings

11/12/12
Everybody loves bobbleheads

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Tags: Research and Ratings

10/15/12
NFL adjusts to security checks

An increase in game-day staffing and a summer of communication with fans and local media helped NFL teams navigate a fairly smooth transition to comply with the league’s new security process. The league last November purchased and distributed 100 wand-style Garrett metal detectors to each N ...

Tags: In-Depth

10/15/12
Venue security's evolution

In late July 1984, Chuck Sullivan, then-executive vice president of the New England Patriots and owner of the team’s Foxboro Stadium, received a phone call that would serve as a catalyst for change in security protocol at sports venues. A few weeks earlier, an armed man had walked into a Mc ...

Tags: In-Depth, Facilities

10/01/12
Tigers leap to top of local TV ratings

Buoyed by a tight race in the AL Central, plus Miguel Cabrera’s run for baseball’s first Triple Crown since 1967, the Detroit Tigers are poised to win Major League Baseball’s local TV ratings crown this season. T ...

Tags: Media

08/20/12
New college football programs

When the Lindenwood University-Belleville football team takes the field Sept. 1, its unique maroon-and-gray striped field will likely garner most of the media coverage. The first-year team is one of five new college football teams set to debut this season, joining 28 new programs that have begun pla ...

Tags: In-Depth, College Football Preview

07/23/12
Research segments fans by lifestyle

Results of an expansive study scheduled to be unveiled this week aim to provide new tools for marketers to better evaluate sports fans’ emotional motivations, their purchasing and social media behavior, and their lifestyle habits both within and outside of sports. ...

Tags: Research and Ratings

07/16/12
NBA Sponsor Loyalty

The percentage of NBA fans who could correctly identify Sprite and Kia as official NBA sponsors reached record levels for those two brands this season, according to a survey completed recently for SportsBusiness Journal by Turnkey Sports & Entertainment. For the first time in the six-year his ...

Tags: Research and Ratings

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