About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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New courtside signs producing pop for NCAA sponsors

Published in SportsBusiness Journal on 03 / 30 / 15

It was 2013 when the NCAA finally welcomed corporate sponsors inside arenas during March Madness with limited visibility on the LED courtside signage. Two years later, research shows that NCAA tournament courtside signage is now the most visible and valuable exposure that NCAA sponsors receive, even...

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Tags: Marketing and Sponsorship, Media, Colleges

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