About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Official partners keep hold on MLS fans

Published in SportsBusiness Journal on 01 / 05 / 15

Although most of Major League Soccer’s partners saw a decline from the record-high awareness levels they have enjoyed the past two seasons, those official sponsors were again correctly identified as such by the league’s fans at a higher rate than the companies’ rival bran...

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Tags: Research and Ratings

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01/13/14
SportsBusiness Journal: Has MLB overrun NBA’s salary system?

The NBA has always been a star-driven league, from the days of Dr. J to Magic to Michael. This star power generally translated to salaries as well, as for years, NBA players topped the list of the highest-paid athletes in all of American sports. But not anymore. Parents may want their kids ...

Tags: Labor and Agents

01/10/14
On The Ground: Facebook maps fan loyalties for this weekend's NFL playoff games

More than 17.25 million U.S. Facebook users have liked a page for one of the 8 teams remaining in the NFL playoffs. By building county-by-county maps showing where these fans live, Facebook provided SBJ with a glimpse at how the loyalties of regions and states will be divided among th ...

Tags: Facebook, NFL, GE, ING

01/06/14
SportsBusiness Journal: Bucks tops in sales survey

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Tags: Research and Ratings

01/06/14
SportsBusiness Journal: Sponsor Loyalty: PGA Tour

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