About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Minor league merch sales reach new high

Published in SportsBusiness Journal on 06 / 01 / 15

The 160 minor league teams in the United States and Canada that are affiliated with MLB clubs collectively generated an all-time high $60.3 million in 2014 through the sale of apparel, headwear and novelties, according to data obtained by SportsBusiness Journal and scheduled to be released...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

04/16/14
SportsBusiness Daily: Astros Launch App For In-Stadium Upgrade

The Astros report that last night's launch of their new app from MLB mobile partner Experience went well. Astros Senior Dir of Ticket Operations & Strategy Brooke Ellenberger said of the app, which provides fans the opportunity to upgrade their seats or purchase a fan experience, "We deci ...

04/11/14
SportsBusiness Daily: DirecTV Blimp "Lefty" To Debut At Race

Viewers watching Saturday's NASCAR Sprint Cup Series Bojangles Southern 500 on Fox will be the first to see the newly-named DirecTV blimp since a "Name the Blimp" contest ended last month. "The name 'Lefty' is perfect," said DirecTV Senior VP/Marketing  Jon Gieselman . "The blimp is like a Spr ...

03/10/14
SportsBusiness Journal: 2014 college hoops gift list

When the 200 players from the 14 teams participating in the SEC men’s basketball tournament converge this week at the Georgia Dome in Atlanta, they will be invited to visit a room at the arena and choose from a variety of gifts that include a Samsung Galaxy tablet, a Bose SoundDock digit ...

Tags: Colleges

03/10/14
SportsBusiness Journal: NFL Sponsor Loyalty

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug