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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Survey Finds College Football Playoff Creates More Interesting Postseason

Published in SportsBusiness Daily on 08 / 28 / 14

One-fifth of the respondents in a recent nationwide survey conducted by Civic Science on behalf of SportsBusiness Daily/Journal said college football’s new playoff system makes the postseason more interesting. Pittsburgh-based Civic Science operates real-time, in-market reader surveys for more...

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Tags: College Football Preview

More Stories by this Author

11/11/13
SportsBusiness Journal: Bobbles get the nod

MLB clubs differ on the hows and whens, but on the question of what they’re using to entice fans to attend games, their preferred incentive is clear: bobbleheads. For the second straight year, MLB teams in 2013 were more likely to use a bobblehead to lure fans to the stadium than any other ...

Tags: MLB, ATT, Los Angeles Dodgers, Chicago Cubs, San Francisco Giants, Minnesota Twins, New York Yankees, Research and Ratings

11/01/13
SportsBusiness Daily: Playoff Clubs Gave Out 1.1 Million Rally Items

MLB playoff teams distributed nearly 1.1 million rally items to fans over the past two weeks, according to data provided to THE DAILY. Seattle-based BDA, MLB's exclusive provider of premium gameday giveaway items, said the Cardinals handed out 363,000 rally towels to fans attending its home playoff ...

Tags: Marketing and Sponsorship

10/14/13
SportsBusiness Journal: Report spotlights female NFL fans

Female fans of the NFL feel like they are valued by the league, but believe there are a number of ways to make the game-day experience better for them, according to an NFL-commissioned study completed this month by the University of Central Florida. ...

Tags: Leagues and Governing Bodies

09/30/13
SportsBusiness Journal: Fan social media use passes a threshold

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Tags: Research and Ratings

09/25/13
SportsBusiness Daily: Nationwide Exposure On NASCAR Telecasts

The Nationwide brand received over 47 hours of on-screen time during NASCAR Nationwide Series pre- and live-race broadcasts through the Sept. 6 event at Richmond Int’l Raceway, totaling an undiscounted 100% media equivalent value of nearly $90M across team, league, track and network assets, ac ...

Tags: Research and Ratings, Nationwide Insurance, NASCAR

09/06/13
SportsBusiness Daily: Facebook Interactions During Season Opener

There were more than 20 million Facebook interactions (posts, comments, and likes) related to the Broncos-Ravens NFL season opener Thursday night. About 53% of the buzz about the game was from men. TOP FIVE SOCIAL MOMENTS FROM THE GAME ...

Tags: NFL Season Preview

09/05/13
SportsBusiness Daily: NFL Team Increases On Facebook, Twitter

Success on the field continues to be a major factor for NFL teams when tracking their popularity through Facebook and Twitter. Fan participation data through the social media outlets of NFL teams over the last 11 months was used to analyze team popularity levels. Playoff runs that ended in the Super ...

Tags: Facebook, Twitter, NFL Season Preview

09/02/13
SportsBusiness Journal: Repucom eyes next target

Paul Smith, Repucom’s global CEO, walked out of a boardroom in May after completing a months-long, tense contract negotiation with a key tech supplier. He was less than ecstatic. “It wasn’t fun,” Smith said. “We both walked out feeling that neither of us got very clo ...

Tags: Global Special Issue

08/12/13
SportsBusiness Daily: Toledo Tops Among Minor League Markets

SBD and SBJ today unveiled our biennial ranking of the country’s top minor league markets among more than 225 communities nationwide. It is a project that takes into consideration more than 400 teams and close to 50 leagues as well as almost 250 million fans in total minor league attendance ...

Tags: Franchises

08/12/13
SportsBusiness Journal: Minor League Markets: Toledo is No. 1

Listen to any championship team or player talk, and you’re bound to hear tales of adversity. Overcoming obstacles, rebounding from difficult circumstances, responding to challenging times — all of that is part of the pathway to No. 1. ...

Tags: Research and Ratings

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