About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Visibility at events pays off for Bridgestone

Published in SportsBusiness Journal on 10 / 20 / 14

Bridgestone’s PGA Tour sponsorship has become one of the circuit’s most recognized partnerships, according to the results of this year’s Sponsor Loyalty Survey on the tour conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. Nearly 36 perce...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/18/13
SportsBusiness Journal: Jim Folk

I n the summer of 1979, Jim Folk was a sophomore at Loyola University of Chicago working on his marketing degree with plans on going to law school when he took a part-time job with the White Sox, who were owned by sports’ No. 1 marketer, Bill Veeck. Then disco changed his life. ...

Tags: In-Depth

11/18/13
SportsBusiness Journal: Rick Nafe

I n his 33 years of facility management, Rick Nafe has hosted two Super Bowls (and served as a consultant on behalf of the NFL on nine others), the NCAA Final Four and the World Series, been the point man on the development of three professional sports venues (and currently trying for a fourth), ...

Tags: In-Depth

11/18/13
SportsBusiness Journal: Bob Hunter

B ob Hunter’s plan was to work in sports medicine, but his internship when he was a graduate student at the University of Washington was an eye-opener. “I realized that I really did not want to work with athletes,” he said. So Hunter started his career at Ontario Place, a ...

Tags: In-Depth

11/18/13
SportsBusiness Journal: Libby Raines

A musician friend of Libby Raines recently said to her “You don’t choose a life in music, it chooses you.” With a facility operations résumé that spans 32 years, Raines knew exactly what her friend meant. “The same thing could be said for the event man ...

Tags: In-Depth

11/18/13
SportsBusiness Journal: Building manager outtakes

One of Peter Sullivan’s best moments as a stadium manager came during the 2007 Fiesta Bowl at University of Phoenix Stadium. Ian Johnson scores the winning 2-point conversion. Photo by: Getty Images ...

Tags: In-Depth

11/13/13
SportsBusiness Daily: MLB Teams Big On Bobblehead Dolls

For the second straight year, MLB teams in '13 were more likely to use a bobblehead to lure fans to the ballpark than any other promotional giveaway, according to SportsBusiness Journal's eighth annual review of team promotional calendars. Twenty-nine clubs distributed a total of 2.59 million bobble ...

Tags: Franchises, MLB

11/11/13
SportsBusiness Journal: Bobbles get the nod

MLB clubs differ on the hows and whens, but on the question of what they’re using to entice fans to attend games, their preferred incentive is clear: bobbleheads. For the second straight year, MLB teams in 2013 were more likely to use a bobblehead to lure fans to the stadium than any other ...

Tags: MLB, ATT, Los Angeles Dodgers, Chicago Cubs, San Francisco Giants, Minnesota Twins, New York Yankees, Research and Ratings

11/01/13
SportsBusiness Daily: Playoff Clubs Gave Out 1.1 Million Rally Items

MLB playoff teams distributed nearly 1.1 million rally items to fans over the past two weeks, according to data provided to THE DAILY. Seattle-based BDA, MLB's exclusive provider of premium gameday giveaway items, said the Cardinals handed out 363,000 rally towels to fans attending its home playoff ...

Tags: Marketing and Sponsorship

10/14/13
SportsBusiness Journal: Report spotlights female NFL fans

Female fans of the NFL feel like they are valued by the league, but believe there are a number of ways to make the game-day experience better for them, according to an NFL-commissioned study completed this month by the University of Central Florida. ...

Tags: Leagues and Governing Bodies

09/30/13
SportsBusiness Journal: Fan social media use passes a threshold

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Tags: Research and Ratings

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