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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Data Shows FedEx-PGA Tour Is Most Recognized Brand-Property Deal In Sports

Published in SportsBusiness Daily on 01 / 12 / 18

The FedEx-PGA Tour partnership was the most recognized brand-property alliance in sports, according to surveys conducted last year for SBJ/SBD by Turnkey Sports & Entertainment. Across the eight sponsor loyalty surveys conducted in '17, which measured fans’ awareness of 83 official league...

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Tags: Research and Ratings, Turnkey Sports

More Stories by this Author

07/17/17
SportsBusiness Journal: Hockey’s partners put up historic stats

NHL sponsors scored a hat trick in the league’s 11th annual Sponsor Loyalty study, fielded recently for SportsBusiness Journal by Turnkey Sports & Entertainment. Goal No. 1: For the second year in a row, NHL fans knew who the league’s official partners were in all 10 of ...

Tags: Research and Ratings

07/17/17
SportsBusiness Journal: Local MLB ratings throw a sinker

The Cubs are down 17 percent from last year's championship season. Photo by: GETTY IMAGES The TV ratings doldrums are hitting local baseball, with 18 of the 29 U.S.-based MLB teams showing ratings ...

Tags: Media

07/17/17
SportsBusiness Journal: How social research was conducted

Hookit launched its data and measurement platform in 2013, and continuously tracks the posts, content and engagement of more than 500,000 entities. For this study, Hookit analyzed the more than 6.7 million social media posts on Facebook, Twitter and Instagram that were made by 1,255 leagues, federat ...

Tags: Research and Ratings

07/14/17
SportsBusiness Daily: Burger King Leads New Sports Ads In Exposure

Burger King's "Summer Deal" spot, which touts its grilled hot dogs, generated 16.4 million media impressions from July 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics ...

Tags: Research and Ratings

07/07/17
SportsBusiness Daily: Dell's "Spider-Man"-Themed Spot Gets Returns

Dell's  "Spider-Man: Homecoming" spot , which touts its Inspiron 15 7000 Gaming computer around the Marvel film that is being released on Friday, generated 28.8 million media impressions June 26-July 2 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, acc ...

Tags: Research and Ratings

06/30/17
SportsBusiness Daily: MasterCard Digit Wallet Spot Gets Returns

MasterCard’s " Pelican Took My Wallet " spot promoting the credit card brand's Masterpass digital wallet generated nearly 14.5 million media impressions from June 19-25 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis o ...

Tags: Research and Ratings

06/28/17
SportsBusiness Daily: Ball Family Saw Major Social Buzz Around Draft

No. 2 overall pick Lonzo Ball generated the most social media buzz around the '17 NBA Draft when he was officially selected by the Lakers, according to Nielsen Sports Social24. The spotlight on Ball also brought valuable exposure to his family-owned Big Baller Brand. In the 24 hours following the D ...

Tags: Research and Ratings, Nielsen Media Research, NBA

06/26/17
SportsBusiness Journal: 10 ways AI-powered tech aids sports

Fans finding their way around an unfamiliar ballpark or arena. Media companies looking for a more efficient way to create highlight clips. Viewers craving more information about how their favorite players perform in the clutch. Organizations that are serving all of these consumers and more are incre ...

Tags: In-Depth

06/23/17
SportsBusiness Daily: USGA Sees Good ROI For Shinnecock Spot

The USGA's "Shinnecock Hills" spot , which promotes next year's U.S. Open, generated nearly 27 million media impressions from June 12-18 as this year's event from Erin Hills aired, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics firm iSpot.tv. It was the most ...

Tags: Research and Ratings

06/12/17
SportsBusiness Journal: Cubs’ trickle-down helps MiLB extend streak

Minor League Baseball and its teams sold a record $68.4 million in merchandise in 2016, a 5 percent increase over 2015’s then-record total of $65.1 million, according to data scheduled to be released this week. The revenue represents sales of team-branded apparel, headwear and novelties by ...

Tags: Leagues and Governing Bodies

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