About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Upcoming Conferences and Events

Featured Story

Bowl participants to get some ‘suite’ gifts, and even a few ugly ones

Published in SportsBusiness Journal on 12 / 05 / 16

Who wouldn’t want to load Santa’s sleigh? Bowl gifts Click here for a comprehensive list of bowl game gifts by date. The chart also includes links to Resource Guide Live for more information on the bowl games. For the third straight year, a majority of c...

Read More

Tags: Colleges

More Stories by this Author

SportsBusiness Daily Global: Nielsen Closes On Repucom Deal

Nielsen on Tuesday announced that it has completed its acquisition of Connecticut-based broadcast analysis firm Repucom for an undisclosed amount. Nielsen and Repucom held a global town hall from Stamford on Monday morning, notifying employees of t ...

Tags: Finance, North America

SportsBusiness Daily: Nielsen Closes On Repucom Deal

Nielsen this morning is scheduled to announce it has completed its acquisition of Connecticut-based broadcast analysis firm Repucom for an undisclosed amount. Nielsen and Repucom are holding a global town hall from Stamford this morning, notifying ...

SportsBusiness Journal: Sponsor Loyalty: NHL

NHL fans this season were more aware of many of the league’s official sponsors than they were a year ago, according to the results of this year’s NHL sponsor loyalty survey, conducted for SportsBusiness Journal by Turnkey Sports & Entertainment. The sponsors that were tr ...

Tags: Research and Ratings

SportsBusiness Journal: MiLB extends merch sales hot streak

A rebranding in Tacoma led to a hot-selling home cap and new displays in the ballpark. Photos by: TACOMA RAINIERS (2) Min ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Kia Top TV Spender During Conference Finals

Kia was the top overall TV ad spender during the NBA and NHL conference finals, spending nearly $4.9M during that span, with 13 different commercials airing a total of 177 times across TNT, ESPN, NBC and NBCSN, according to an SBJ/SBD analysis of data from iSpot.tv. Kia's most valuable spot, ca ...

Tags: NBA, NHL, Marketing and Sponsorship, Kia Motors, Samsung

SportsBusiness Daily: Jersey Logo Value For Warriors, Lakers

For the two weeks leading up to Lakers G Kobe Bryant’s final game and the Warriors record-breaking win, social media measurement firm Hookit tracked posts generated by NBA teams and players, the league, media, fans and relevant hashtags and mentions to quantify the second-screen media value of ...

Tags: Research and Ratings, NBA

SportsBusiness Journal: Lambeau latest to get DHS designation

The Green Bay Packers have been awarded a federal Safety Act designation and certification, the highest level in a program run by the U.S. Department of Homeland Security. The recognition gives the team protection from paying claims that might be filed by victims in the event of a terro ...

Tags: Facilities

SportsBusiness Daily: Discover Sees Big Derby Social Lift

KFC on Saturday during coverage of the Kentucky Derby ran a 30-second spot titled “Colonel Sanders Story” that generated 28,633 engagements across Facebook and Twitter, marking the most of any sponsor or brand associated with the NBC telecast, according to data provided exclusively to ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Sponsor Loyalty: NCAA

Fans of college sports are more aware of the companies that are official NCAA sponsors than they were a year ago, according to the fourth annual sponsor loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. All 12 official NCAA partners across ...

Tags: Research and Ratings, Marketing and Sponsorship

SportsBusiness Journal: Warriors sweep local TV ratings

Editor’s note: This story is revised from the print edition. The Golden State Warriors’ march to 73 wins gave them not only a regular-season record for victories this year, but also a triple crown of sorts for local TV ratings: the top average rating among all NBA teams ...

Tags: Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug