About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Outback to Fathead: Sponsors activate at bowl games

Published in On The Ground on 12 / 08 / 14

We’ve been tracking for many years how college football bowl sponsors activate with their respective games. Outback, for example, will again this year host an annual welcome dinner in Tampa before its namesake game, with Auburn and Wisconsin players being this year’s guests. At last year...

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Tags: On The Ground

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On The Ground: Facebook maps fan loyalties for this weekend's NFL playoff games

More than 17.25 million U.S. Facebook users have liked a page for one of the 8 teams remaining in the NFL playoffs. By building county-by-county maps showing where these fans live, Facebook provided SBJ with a glimpse at how the loyalties of regions and states will be divided among th ...

Tags: Facebook, NFL, GE, ING

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SportsBusiness Journal: Bucks tops in sales survey

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Tags: Research and Ratings

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SportsBusiness Journal: Sponsor Loyalty: PGA Tour

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