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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Taco Bell's Ad For Quesadilla Box Leads Impressions During Recent Sports Programming

Published in SportsBusiness Daily on 10 / 13 / 17

Taco Bell's " Perfect Union " spot, which promotes its new $5 Crispy Chicken Quesadilla Box, generated 120.3 million media impressions Oct. 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by re...

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Tags: Research and Ratings

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SportsBusiness Daily: Opdivo Leads Brand Exposure During Derby

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SportsBusiness Daily: Louisville Slugger Retiring Jeter's Bat Model

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SportsBusiness Journal: NBA gets Safety Act certification

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Tags: Leagues and Governing Bodies

SportsBusiness Daily: Soccer Properties Continue To Lead On Social

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Tags: Research and Ratings, Soccer

SportsBusiness Daily: Masters Week Heavy On M-B, AT&T Spots

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