About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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AT&T pushes Verizon for NFL fan awareness

Published in SportsBusiness Journal on 03 / 16 / 15

An increase in the availability of live action on mobile phones and the allure of a mega-merger may have ignited a battle for football fans’ attention during the 2014 NFL season, according to the results of the ninth annual NFL sponsor awareness survey conducted by Turnkey Intelligen...

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Tags: Research and Ratings

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SportsBusiness Journal: Penguins set for five-peat atop ratings

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Tags: Media

SportsBusiness Journal: Lotteries still produce big numbers

New England’s teams keep winning and their fans keep scratching. Lottery tickets, that is. A SportsBusiness Journal analysis of the 44 state-run lotteries (43 states plus the District of Columbia) shows that sales of instant lottery games, or scratch-off tickets, bearing a New England Patri ...

Tags: In-Depth, Marketing and Sponsorship

SportsBusiness Journal: Future hosts get a jump on prep, PR

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Tags: Super Bowl

SportsBusiness Journal: Unionized workforce in NY/NJ region

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Tags: Super Bowl

SportsBusiness Journal: Has MLB overrun NBA’s salary system?

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Tags: Labor and Agents

On The Ground: Facebook maps fan loyalties for this weekend's NFL playoff games

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Tags: Facebook, NFL, GE, ING

SportsBusiness Journal: Bucks tops in sales survey

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Tags: Research and Ratings

SportsBusiness Journal: Sponsor Loyalty: PGA Tour

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