About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Coke gets ‘Zero’ recognition in college sports

Published in SportsBusiness Journal on 04 / 27 / 15

Coca-Cola’s college sports-themed tagline this spring was “You Don’t Know Zero ’Til You’ve Tried It,” but fans certainly know who is the NCAA’s official soft drink. More than 37 percent of fans polled in a Sponsor Loyalty survey conducted for Sp...

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Tags: Research and Ratings

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Viewers watching Saturday's NASCAR Sprint Cup Series Bojangles Southern 500 on Fox will be the first to see the newly-named DirecTV blimp since a "Name the Blimp" contest ended last month. "The name 'Lefty' is perfect," said DirecTV Senior VP/Marketing  Jon Gieselman . "The blimp is like a Spr ...

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SportsBusiness Journal: 2014 college hoops gift list

When the 200 players from the 14 teams participating in the SEC men’s basketball tournament converge this week at the Georgia Dome in Atlanta, they will be invited to visit a room at the arena and choose from a variety of gifts that include a Samsung Galaxy tablet, a Bose SoundDock digit ...

Tags: Colleges

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