About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Outback to Fathead: Sponsors activate at bowl games

Published in On The Ground on 12 / 08 / 14

We’ve been tracking for many years how college football bowl sponsors activate with their respective games. Outback, for example, will again this year host an annual welcome dinner in Tampa before its namesake game, with Auburn and Wisconsin players being this year’s guests. At last year...

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Tags: On The Ground

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SportsBusiness Journal: Oregon team Hops onto MiLB list

The Hillsboro (Ore.) Hops, a club that has played only 38 home games in its one season of existence, made Minor League Baseball’s list of the 25 teams with the most merchandise sales last year, according to data obtained by SportsBusiness Journal and scheduled to be released by MiLB ...

Tags: Marketing and Sponsorship

04/16/14
SportsBusiness Daily: Astros Launch App For In-Stadium Upgrade

The Astros report that last night's launch of their new app from MLB mobile partner Experience went well. Astros Senior Dir of Ticket Operations & Strategy Brooke Ellenberger said of the app, which provides fans the opportunity to upgrade their seats or purchase a fan experience, "We deci ...

04/11/14
SportsBusiness Daily: DirecTV Blimp "Lefty" To Debut At Race

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03/10/14
SportsBusiness Journal: 2014 college hoops gift list

When the 200 players from the 14 teams participating in the SEC men’s basketball tournament converge this week at the Georgia Dome in Atlanta, they will be invited to visit a room at the arena and choose from a variety of gifts that include a Samsung Galaxy tablet, a Bose SoundDock digit ...

Tags: Colleges

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SportsBusiness Journal: NFL Sponsor Loyalty

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