About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Goodyear To Debut New Blimp For Live "SportsCenter" In Cleveland

Published in SportsBusiness Daily on 11 / 18 / 14

Goodyear's new Zeppelin, Wingfoot One, is scheduled to make its broadcast debut tomorrow, hovering above ESPN's "SportsCenter" live set in Cleveland from noon-3:00pm ET. Weather permitting, the new $21M Akron-based ship will fly overhead around Quicken Loans Arena for the network's coverage of the S...

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SportsBusiness Journal: Lotteries still produce big numbers

New England’s teams keep winning and their fans keep scratching. Lottery tickets, that is. A SportsBusiness Journal analysis of the 44 state-run lotteries (43 states plus the District of Columbia) shows that sales of instant lottery games, or scratch-off tickets, bearing a New England Patri ...

Tags: In-Depth, Marketing and Sponsorship

SportsBusiness Journal: Future hosts get a jump on prep, PR

Everyone knows Arizona is a great place to visit, but the desert is a pretty good place to do business too. That’s the message Jay Parry, CEO of the Arizona Super Bowl Host Committee, hopes to start spreading when she heads to this year’s Super Bowl next week. ...

Tags: Super Bowl

SportsBusiness Journal: Unionized workforce in NY/NJ region

Union boss Jimmy Hoffa may or may not be buried beneath 13 feet of concrete in the MetLife Stadium parking lot, as the urban legend goes — but what’s certain is that labor unions will be well-represented at next month’s Super Bowl, with the game and festivities surrounding it being ...

Tags: Super Bowl

SportsBusiness Journal: Has MLB overrun NBA’s salary system?

The NBA has always been a star-driven league, from the days of Dr. J to Magic to Michael. This star power generally translated to salaries as well, as for years, NBA players topped the list of the highest-paid athletes in all of American sports. But not anymore. Parents may want their kids ...

Tags: Labor and Agents

On The Ground: Facebook maps fan loyalties for this weekend's NFL playoff games

More than 17.25 million U.S. Facebook users have liked a page for one of the 8 teams remaining in the NFL playoffs. By building county-by-county maps showing where these fans live, Facebook provided SBJ with a glimpse at how the loyalties of regions and states will be divided among th ...

Tags: Facebook, NFL, GE, ING

SportsBusiness Journal: Bucks tops in sales survey

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Tags: Research and Ratings

SportsBusiness Journal: Sponsor Loyalty: PGA Tour

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