About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Official partners keep hold on MLS fans

Published in SportsBusiness Journal on 01 / 05 / 15

Although most of Major League Soccer’s partners saw a decline from the record-high awareness levels they have enjoyed the past two seasons, those official sponsors were again correctly identified as such by the league’s fans at a higher rate than the companies’ rival bran...

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Tags: Research and Ratings

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