About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Data Shows NBA Finals Generated $164.4M In TV Ad Revenue, Led By Spots From Samsung

Published in SportsBusiness Daily on 06 / 24 / 16

The NBA Finals on ABC generated $164.4M in ad revenue, with 146 different brands airing at least one spot during the seven-game Cavaliers-Warriors series, according to data from iSpotv. Samsung earned $10.9M via its two Galaxy S7 Edge spots. “Time,” featuring actor Danny Glover, aired ni...

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Tags: Marketing and Sponsorship, NBA, Samsung

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SportsBusiness Journal: Rubio, PACs put their spots in sports

Marco Rubio hasn’t been shy about showing his love of sports while out on the campaign trail. And in the race for early election-year votes in Iowa and New Hampshire, he’s using sports to tout his candidacy more than any other contender, as well. With the Iowa caucuses set f ...

Tags: Research and Ratings, Law and Politics, Media

SportsBusiness Journal: MLS Sponsor Loyalty

It didn’t take long for Heineken and Coca-Cola, two of Major League Soccer’s newest corporate partners, to make an impression on the league’s fans, according to results of the eighth annual MLS sponsor loyalty survey, conducted for SportsBusiness Journal/Daily by Turnkey ...

Tags: Research and Ratings

SportsBusiness Daily: Bowl Game Pouring Rights, Concessions

Dr Pepper is the official soft drink of the CFP and Coca-Cola is an NCAA Corporate Champion, but Pepsi will be the soda that is most-often poured at the 41 bowl games taking place over the next several weeks. Pepsi has pouring rights at 21 of the venues hosting bowl games this season. Coca-Cola has ...

Tags: Research and Ratings, PepsiCo, Levy Restaurants

SportsBusiness Journal: Suite life is tops for bowl participants

The Beats headphones are back. So too are the Oakley sunglasses and the Fossil watches. And custom-made cowboy boots have kicked in the door this year. Bowl gifts Click here for a comprehensive list of bowl game gifts by date. The chart also includes links to Resource G ...

Tags: Colleges, Research and Ratings

SportsBusiness Journal: NASCAR Sponsor Loyalty

Goodyear’s recognition level soared among NASCAR fans this season, as the tire maker was the property’s most-recognized sponsor for the fourth consecutive year, according to the annual NASCAR sponsor loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & ...

Tags: Research and Ratings

SportsBusiness Journal: Bobbles hold on to top spot

MLB clubs in 2015 were once again more likely to use a bobblehead to entice fans to the ballpark than any other game-day giveaway, according to SportsBusiness Journal’s annual review of the teams’ promotional calendars. It’s the fourth straight year that bobbles have sat a ...

Tags: Research and Ratings

SportsBusiness Journal: Directory of mixed-used projects

Nearly three dozen current and proposed mixed-use developments in the U.S. and Canada include a sports venue that is home to a professional team or NASCAR Sprint Cup Series race. Projects are listed if the owner of the team(s) and/or the venue owner is directly involved with ancillary development. ...

Tags: In-Depth, Facilities

SportsBusiness Journal: Incumbent sponsors make fan connections

Tenured MLB sponsors enjoyed high levels of recognition among the league’s fans this year, according to the results of the ninth annual MLB sponsor loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. For example, MasterCard (a league sp ...

Tags: Research and Ratings

SportsBusiness Daily: Amarillo Voters To Decide Ballpark's Fate

Voters in Amarillo, Texas, today are being asked to decide the fate of a $32M ballpark project that would house the independent American Association Amarillo Thunderheads, who currently play out of Potter County Memorial Stadium. Vote For Amarillo, an organization supporting the effort, spent $34,98 ...

SportsBusiness Daily: Group Paid $7.3M For Naming Rights In FY

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