About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Soccer fans follow sponsors to social media

Published in SportsBusiness Journal on 10 / 13 / 14

Avid soccer fans in the United States are more likely than fans of other sports to engage with brands that are aligned with the sport, according to the 2014 Sports Fan Engagement Study conducted by Catalyst on behalf of SportsBusiness Journal. ...

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Tags: Research and Ratings

More Stories by this Author

01/13/14
SportsBusiness Journal: Has MLB overrun NBA’s salary system?

The NBA has always been a star-driven league, from the days of Dr. J to Magic to Michael. This star power generally translated to salaries as well, as for years, NBA players topped the list of the highest-paid athletes in all of American sports. But not anymore. Parents may want their kids ...

Tags: Labor and Agents

01/10/14
On The Ground: Facebook maps fan loyalties for this weekend's NFL playoff games

More than 17.25 million U.S. Facebook users have liked a page for one of the 8 teams remaining in the NFL playoffs. By building county-by-county maps showing where these fans live, Facebook provided SBJ with a glimpse at how the loyalties of regions and states will be divided among th ...

Tags: Facebook, NFL, GE, ING

01/06/14
SportsBusiness Journal: Bucks tops in sales survey

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Tags: Research and Ratings

01/06/14
SportsBusiness Journal: Sponsor Loyalty: PGA Tour

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