About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Thanks for playing: ’14 hoops gift list

03 / 10 / 14

When the 200 players from the 14 teams participating in the SEC men’s basketball tournament converge this week at the Georgia Dome in Atlanta, they will be invited to visit a room at the arena and choose from a variety of gifts that include a Samsung Galaxy tablet, a Bose SoundDock digit...

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Tags: Colleges

More Stories by this Author

04/29/13
Capital One charges to front

Capital One commercials featuring Alec Baldwin and Charles Barkley that aired during the NCAA men’s basketball tournament were aimed at fans’ funny bone, but it is the credit card company that may be smiling most. More than 37 percent of fans surveyed in a Sponsor Loyalty ...

Tags: Research and Ratings

04/29/13
Penguins among top-rated teams since ’97

Are this year’s Pittsburgh Penguins about to join the ranks of the most-watched American sports teams? Heading into their final regular-season games last week, the Penguins were on pace to post the highest average RSN rating for any U.S.-based MLB, NBA or NHL team since 2002. P ...

Tags: Media

04/22/13
Thunder rolls in ratings

The Oklahoma City Thunder finished the 2012-13 NBA season with the league’s highest average local TV rating. The Thunder’s 8.65 average on FS Oklahoma marks an astonishing 659 percent increase from the team’s 2008-09 inaugural season in Oklahoma City. The team with ...

Tags: Research and Ratings

03/25/13
NHL sees RSN ratings increases

Editor's note: This story is updated from the print edition. Just as the NBA’s ratings shot up during its shortened season last year, the NHL is seeing similar gains across its U.S. networks — both national and local. Twenty-one of the 22 U.S.-based teams for which Sp ...

Tags: Media

03/11/13
For hoops teams, swag season is here

Editor's note: This story is updated from the print edition. Participants in this year’s Division I men’s and women’s Final Fours will receive NCAA gift packages worth approximately $750, including a Jostens ring in a commemorative wooden display box and a piece of the court ...

Tags: Colleges

03/04/13
NFL Sponsor Loyalty

Better ingredients, better pizza, best score — among avid fans, at least. Papa John’s, an NFL corporate sponsor for less than three years, has dethroned Gatorade, a league sponsor since 1983, as the brand most identified by avid NFL fans as an NFL sponsor, according to the r ...

Tags: Research and Ratings

02/18/13
Thunder making noise with ratings

Editor’s note: This story is revised from the print edition. As the NBA heads into the second half of its season, the Oklahoma City Thunder, residing in the nation’s 41st-largest TV market, is posting some of the highest local NBA ratings in at least two years. Through ...

Tags: Media

01/07/13
Ad rates lift NASCAR exposure value

The Daytona 500 was the top race in terms of media value, along with being the only race to make the list of top 10 brands ranked by exposure. Photo by: GETTY IMAGES Brand exposure for companies doing business wi ...

Tags: Marketing and Sponsorship

01/07/13
PGA Tour Sponsor Loyalty

Tenured PGA Tour partners Coca-Cola and MasterCard both earned record awareness levels among tour fans in 2012, according to the results of the annual PGA Tour Sponsor Loyalty survey, conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. Forty-one percent ...

Tags: Research and Ratings

12/17/12
Radio roundup: Yanks lead way

Editor's note: This story is revised from the print edition. The Cincinnati Reds jumped past the Milwaukee Brewers and Detroit Tigers to register the largest share of radio listeners among a key demographic in 2012, while the New York Yankees, playing in the nation’s top marke ...

Tags: Media

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