About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Dairy Queen Leads Weekly Sports TV Impressions With "Miracle Treat Day" Spot

Published in SportsBusiness Daily on 08 / 04 / 17

Dairy Queen raised more than $4M during its annual "Miracle Treat Day," when the QSR donates $1 or more to support Children's Miracle Network Hospitals for every Blizzard purchased July 27. The spot that DQ aired promoting the effort generated more than 27.2 million impressions in U.S. households...

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Tags: Research and Ratings

More Stories by this Author

04/13/17
SportsBusiness Daily: Masters Week Heavy On M-B, AT&T Spots

Mercedes-Benz' "Doors" spot gained the most visibility of any commercial that debuted from April 3-9 during sports programming, a week dominated by The Masters, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. The M-B ad, via by Mer ...

Tags: Marketing and Sponsorship, CBS, Golf

03/31/17
SportsBusiness Daily: NCAA Biggest TV Ad Spender On Women's Tourney

Leading up to this weekend's women's Final Four, advertisers have spent more than $9.2M in advertising during the women's NCAA Basketball Tournament broadcasts on ESPN's various platforms, according to an SBJ/SBD analysis of iSpot.tv data. There were 203 different brands that have generated 357 uni ...

Tags: Marketing and Sponsorship, NCAA

03/29/17
SportsBusiness Daily: AT&T Is Top NCAA Tourney TV Spender To Date

Advertisers during men's March Madness telecasts through the Elite 8 have spent more than $739.6M across CBS, TBS, TNT and truTV, according to an SBJ/SBD analysis of iSpot.tv data. There have been 224 different brands that have generated 512 unique ads and 7,994 total airings during that span. GMC's ...

Tags: Marketing and Sponsorship, NCAA

03/24/17
SportsBusiness Daily: Alfa Romeo Spot Scores During WBC Games

For those watching World Baseball Classic games on MLB Network, it may have felt like a certain Alfa Romeo car ad was on loop, as the Italian brand has 121 airings across 40 games, according to an SBJ/SBD analysis of iSpot.TV data. There were a total of 168 brands that aired ads during WBC game ...

Tags: Marketing and Sponsorship, MLB Network

03/20/17
SportsBusiness Daily: Pitt Selects Heather Lyke As AD

Eastern Michigan AD Heather Lyke today at 1:00pm ET will be introduced today as Pitt’s new AD, making her the fourth female AD out of the 65 schools in the Power Five conferences. The others are N.C. State's Debbie Yow, Penn State's Sandy Barbour and Washington's Jennifer Cohen. In the last 15 ...

Tags: Colleges

03/20/17
SportsBusiness Journal: NFL fans go 3-for-3 in knowing sponsors

NFL Hall of Famer Joe Montana, the Houston Texans’ J.J. Watt, Archie Manning and Papa John’s founder and CEO John Schnatter host a pizza-making demo at Super Bowl 50. Photo by: AP IMAGES ...

Tags: Research and Ratings

03/06/17
SportsBusiness Journal: College venues act as temp stop

While they wait for construction to be completed on their new stadiums, Major League Soccer’s two newest franchises will each pay more than $1 million to play their first several games at a college football stadium near their eventual permanent home, according to lease agreements for both club ...

Tags: In-Depth

03/06/17
SportsBusiness Journal: Gift suite debuts at Women’s Final Four

The NCAA will treat the women’s semifinalists to a gift suite at the season-ending event in Dallas later this month. Last year the NCAA debuted a gift suite at the men’s Final Four at NRG Stadium.

Tags: Colleges

02/27/17
SportsBusiness Journal: Players in the esports space

Editor's Note: This story is revised from the print edition. ESL   ■ Headquarters: Cologne, Germany ■ Launched: 2000 Known as the world’s largest eports event organizer, ESL launched its U.S. studio in Burban ...

Tags: In-Depth

02/27/17
SportsBusiness Journal: Trends, numbers to watch in esports

Esports viewership ELeague Telecasts Average viewers Season 1 (Spring 2016) 10 247,000 Season 2 (Fall 2016) 6 257,000 ELea ...

Tags: In-Depth

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