About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Geico, Automakers Top $1.16B In Rio Ad Spending Across NBC Nets

Published in SportsBusiness Daily on 08 / 22 / 16

Olympic programming on NBC, NBC Sports, USA Network, MSNBC, Bravo, CNBC and Golf Channel generated an estimated $1.16 billion in advertising revenue, according to an SBJ analysis of iSpot.tv data.   Geico led all TV advertisers during the 17 days of coverage, spending an estimated $44 million...

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Tags: On The Ground in Rio

More Stories by this Author

05/11/16
SportsBusiness Daily: Discover Sees Big Derby Social Lift

KFC on Saturday during coverage of the Kentucky Derby ran a 30-second spot titled “Colonel Sanders Story” that generated 28,633 engagements across Facebook and Twitter, marking the most of any sponsor or brand associated with the NBC telecast, according to data provided exclusively to ...

Tags: Marketing and Sponsorship

05/02/16
SportsBusiness Journal: Sponsor Loyalty: NCAA

Fans of college sports are more aware of the companies that are official NCAA sponsors than they were a year ago, according to the fourth annual sponsor loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. All 12 official NCAA partners across ...

Tags: Research and Ratings, Marketing and Sponsorship

04/25/16
SportsBusiness Journal: Warriors sweep local TV ratings

Editor’s note: This story is revised from the print edition. The Golden State Warriors’ march to 73 wins gave them not only a regular-season record for victories this year, but also a triple crown of sorts for local TV ratings: the top average rating among all NBA teams ...

Tags: Media

04/18/16
SportsBusiness Journal: Sabres end Penguins’ RSN reign

The Buffalo Sabres have ended the Pittsburgh Penguins’ run atop the NHL’s local TV ratings chart. The Sabres, despite a sub-.500 record, averaged a league-best 6.55 rating for their games on MSG in the 2015-16 season. That’s up 60 percent from Buffalo’s 2014-15 seaso ...

Tags: Media

04/11/16
SportsBusiness Daily: Topps Was Top MLBPA Licensee In '15

The MLBPA last year received at least $1M from 11 different licensees, according to the union's most recently filed LM-2 with the U.S. Department of Labor. Four of the 12 companies that made the million-dollar list in '14 did not make the '15 list, including Outerstuff, Hothead Games, Gloops and Gre ...

Tags: Marketing and Sponsorship, MLB

04/07/16
SportsBusiness Daily: Tire Category Examined Across Several Leagues

As Falken Tire begins its first full season as MLB's official sponsor in the category, a new study of select league tire sponsors shows the brand has a long way to go before it catches up with its more recognized rivals, according to tire category data provided exclusively to THE DAILY ...

Tags: Research and Ratings, Repucom

04/04/16
SportsBusiness Daily: MLB Clubs Ramp Up Bobblehead Giveaways

MLB teams will combine to give away 147 different bobbleheads this season, according to SBJ/SBD 's analysis of promotional schedules published on each club's website as of April 1. Most teams adjust their promotional schedule throughout the season, but if all goes as planned, '16 would ...

Tags: MLB Season Preview

03/21/16
SportsBusiness Journal: Budweiser's social buzz

Budweiser, MLB’s official beer, received more than $7.5 million in social media value last season as a result of posts made by 25 MLB clubs on Facebook, Twitter and Instagram, according to social media data firm Hookit. The valuation is based on team posts that contained the Budweiser logo ...

Tags: In-Depth, MLB Season Preview

03/16/16
SportsBusiness Daily: NFL Sponsors See Gains In Fan Recognition

FedEx saw an increase in its recognition as an official league sponsor among NFL fans for the second straight year, according to the results of this year’s NFL Sponsor Loyalty Survey, conducted for SBJ/SBD by Turnkey Sports. The company, which has held NFL rights since ’00, again sponso ...

Tags: Research and Ratings, NFL, Turnkey Sports

03/14/16
SportsBusiness Journal: Sponsor Loyalty: NFL

One of the NFL’s newest corporate sponsors has already captured the mindset of league fans in its particular business category, according to the results of this year’s NFL sponsor loyalty survey, conducted for SportsBusiness Journal by Turnkey Sports & Entertainment. ...

Tags: Research and Ratings

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