About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Survey Finds College Football Playoff Creates More Interesting Postseason

Published in SportsBusiness Daily on 08 / 28 / 14

One-fifth of the respondents in a recent nationwide survey conducted by Civic Science on behalf of SportsBusiness Daily/Journal said college football’s new playoff system makes the postseason more interesting. Pittsburgh-based Civic Science operates real-time, in-market reader surveys for more...

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Tags: College Football Preview

More Stories by this Author

12/09/13
SportsBusiness Journal: Want a new gift choice? Take a seat

This may be the one time college football players will be happy to take a seat. This year, alongside the high-end electronics, jewelry and mountain bikes in the gift suites that have become a staple at college football postseason festivities, there will be a home-theater recliner that users can p ...

Tags: Colleges

12/02/13
SportsBusiness Journal: Coors Light passes Bud for the lead

Budweiser is the self-proclaimed King of Beers, but Coors Light is No. 1 in the minds of NASCAR fans. One-third of NASCAR fans correctly identified Coors Light as the sport’s official beer this year, according to the seventh annual NASCAR sponsor loyalty survey completed this fall ...

Tags: Research and Ratings

11/25/13
SportsBusiness Journal: Sponsor Loyalty: MLB

MLB’s corporate partners saw a decline in awareness levels among fans in 2013 compared with what they had in 2012, although the league’s casual fans were much more likely than they were several years ago to correctly identify the official sponsors over competing brands. Thos ...

Tags: Research and Ratings

11/18/13
SportsBusiness Journal: Chris Wright

C hris Wright’s job with O.co Coliseum requires him to be a quick-change artist as the venue doubles as the home of the Oakland A’s and Oakland Raiders. Those skills were put to an extreme test in October. At 9:31 p.m. on Saturday, Oct. 5, when the last of the 48,000 fans had depar ...

Tags: In-Depth

11/18/13
SportsBusiness Journal: Jim Folk

I n the summer of 1979, Jim Folk was a sophomore at Loyola University of Chicago working on his marketing degree with plans on going to law school when he took a part-time job with the White Sox, who were owned by sports’ No. 1 marketer, Bill Veeck. Then disco changed his life. ...

Tags: In-Depth

11/18/13
SportsBusiness Journal: Rick Nafe

I n his 33 years of facility management, Rick Nafe has hosted two Super Bowls (and served as a consultant on behalf of the NFL on nine others), the NCAA Final Four and the World Series, been the point man on the development of three professional sports venues (and currently trying for a fourth), ...

Tags: In-Depth

11/18/13
SportsBusiness Journal: Bob Hunter

B ob Hunter’s plan was to work in sports medicine, but his internship when he was a graduate student at the University of Washington was an eye-opener. “I realized that I really did not want to work with athletes,” he said. So Hunter started his career at Ontario Place, a ...

Tags: In-Depth

11/18/13
SportsBusiness Journal: Libby Raines

A musician friend of Libby Raines recently said to her “You don’t choose a life in music, it chooses you.” With a facility operations résumé that spans 32 years, Raines knew exactly what her friend meant. “The same thing could be said for the event man ...

Tags: In-Depth

11/18/13
SportsBusiness Journal: Building manager outtakes

One of Peter Sullivan’s best moments as a stadium manager came during the 2007 Fiesta Bowl at University of Phoenix Stadium. Ian Johnson scores the winning 2-point conversion. Photo by: Getty Images ...

Tags: In-Depth

11/13/13
SportsBusiness Daily: MLB Teams Big On Bobblehead Dolls

For the second straight year, MLB teams in '13 were more likely to use a bobblehead to lure fans to the ballpark than any other promotional giveaway, according to SportsBusiness Journal's eighth annual review of team promotional calendars. Twenty-nine clubs distributed a total of 2.59 million bobble ...

Tags: Franchises, MLB

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