About The Author
David Broughton
David Broughton is research director for SportsBusiness Journal.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Featured Story
Reds’ ticket staff tops ‘mystery shopper’ list05 / 20 / 13The Cincinnati Reds and their season-ticket sales staff scored the highest mark among MLB clubs in this year’s mystery shopper survey conducted by research firm IntelliShop exclusively for SportsBusiness Journal. The survey, now in its third year, features two dozen professional ... Tags: Research and Ratings |
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Avid fans know their NFL sponsors
Editor's note: This story is revised from the print edition. NFL partners saw a bump this year in the number of fans who were able to correctly identify their status as official sponsors with the league — some of them at record levels — according to the results of the sixth annu ...
Tags: Research and Ratings
Park it in Indy
The mottos of the two biggest online parking vendors in sports sum up the scene for the 150,000 fans expected to converge on Indianapolis this week. ParkWhiz: You have guaranteed seats. Why not guaranteed parking? Click and Park: Your Space is Ready When You Are ...
Tags: Super Bowl
New golf sponsors register quickly
The PGA Tour’s newest corporate partners have quickly become embedded in the minds of the sport’s fans, according to the results of a Turnkey Intelligence sponsor-awareness study conducted exclusively for SportsBusiness Journal and SportsBusiness Daily. As for the companies that tho ...
Tags: Research and Ratings
Boosting brand exposure value
Brand exposure for companies doing business with NASCAR’s Sprint Cup Series in 2011 totaled $1.13 billion, an increase of 20 percent from 2010, according to the results of a study conducted by Repucom exclusively for SportsBusiness Journal/Daily. Repucom ranked the multicolored NASCAR logo ...
Tags: Research and Ratings
New MLS sponsors move the needle with fans
Allstate and Sheraton, MLS’s newest marketing partners, drew immediate recognition from fans this year for their involvement with the league, according to the results of a Turnkey Intelligence sponsor awareness survey conducted exclusively for SportsBusiness Journal and SportsBusiness Daily. ...
Tags: Research and Ratings
Bowl gifts flow freely
First-year bowl title sponsor Belk is taking a unique approach to leveraging its bowl game deal, as part of a $70 million marketing plan designed to attract a younger and less regional customer base to the 123-year-old department store brand. SportsBusiness Journal’s annual review of gifts ...
Tags: In-Depth
Official brands get a good ride with NASCAR
NASCAR’s sponsors beat the competition in nearly every category measured in the fifth annual Turnkey Intelligence sponsor loyalty survey for the sport, conducted exclusively for SportsBusiness Journal and SportsBusiness Daily. In addition, the level of recognition by NASCAR’s fans increa ...
Tags: Research and Ratings
Pepsi bubbles up to its best recognition rate
Pepsi leads a group of five sponsors that scored a record-high level of fan recognition this year in the fifth annual SportsBusiness Journal/SportsBusiness Daily sponsor loyalty survey on MLB, conducted by Turnkey Sports & Entertainment. The 2011 season was Pepsi’s 15th season as MLB&r ...
Tags: Research and Ratings
Top MLB promotions
MLB clubs adjusted their game-day promotions strategies this season by shifting much of their distribution of bobbleheads back to weeknights, increasing the number of weekend festivals and concerts, and giving away more traditional items. Club officials and vendors said the changes were done to h ...
Tags: In-Depth
Space crunch
The Philadelphia Phillies have sold out 204 consecutive games, yet maintain their long-held policy that when they offer a stadium giveaway, every fan gets the item. So how did the Phillies handle a delivery of 50,000 bobbleheads that arrived on 80 refrigerator-sized pallets and, if stood side-by- ...
Tags: In-Depth
