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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Beauty and the beast: Monster’s tantalizing HR reward

Published in SportsBusiness Journal on 02 / 06 / 17

Miami’s Monster target and a beast of a reward. Photo by: ROBERT VIGON / MIAMI MARLINS (2) Call it the Miami sound machine. ...

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08/19/16
SportsBusiness Daily: Autos Spend $168M On Rio Advertising

Automakers have spent more than $168.3 million in advertising during Rio Olympic broadcasts on NBC and its sister networks through the first two weeks of the Games, more than twice that of any other industry, according to a SportsBusiness Journal analysis of iSpot.tv data. Twenty-two diffe ...

Tags: On The Ground in Rio

08/19/16
SportsBusiness Daily Global: U.S. Political Groups Spend $11M On Rio Ads

More than $11M was spent by political groups during Olympic broadcasts, and almost all of that green was blue.   Hillary Clinton’s campaign spent $10.2M in national Olympic telecasts and another $968,000 on local NBC affiliates’ Olympic coverage, according to a SportsBusiness Jour ...

Tags: On The Ground in Rio

08/18/16
SportsBusiness Daily: Political Groups Spend $11M On Rio Ads

More than $11 million was spent by political groups during Olympic broadcasts, and almost all of that green was blue.   Hillary Clinton’s campaign spent $10.2 million in national Olympic telecasts and another $968,000 on local NBC affiliates’ Olympic coverage, according to a Sport ...

Tags: On The Ground in Rio

08/18/16
SportsBusiness Daily: Chevy's 'Up' Most Expensive Rio Spot

Through the first 13 days of Olympic broadcasts on NBC and its sister networks, 399 brands have generated 809 unique ads and 15,560 total airings worth an estimated $941.4 million, according to a SportsBusiness Journal analysis of iSpot.tv data. The most expensive spot is Chevrolet’s ...

Tags: On The Ground in Rio

08/17/16
SportsBusiness Daily: Movies Rack Up $56.7M In Rio Ads

Through Day 12 of Rio Olympics coverage on NBC’s networks, movie companies have spent approximately $56.7 million promoting upcoming films. That makes up 6.3 percent of the total ad revenue generated by NBC, and trails only automakers ($154.4 million) and insurance companies ($72.7 m ...

Tags: On The Ground in Rio

08/17/16
SportsBusiness Daily: Study Shows Game-Day Experiences For MLS

MLS teams in the country's top three markets are providing an as good or better game-day experience than competing teams from the NFL, MLB, NHL and NBA, according to the inaugural Fan Experience Study from J.D. Power. The study measures customer satisfaction of major pro sports teams in se ...

Tags: Leagues and Governing Bodies, MLS

08/16/16
SportsBusiness Daily: Geico Threatens BMW Atop Ad Podium

Rio Olympic Advertisers Rank Brand Total spots Estimated TV spend 1 BMW 180 $30,308,20 2 ...

Tags: On The Ground in Rio

08/12/16
SportsBusiness Daily: Chevy Spot Still Leads Rio Ad Spending

Through the first six days of Olympic broadcasts on NBC and its sister networks, 319 brands have generated 584 unique ads and 5,983 total airings worth an estimated $377 million, according to a SportsBusiness Journal analysis of iSpot.tv data. The most expensive spot is Chevrolet’s a ...

Tags: On The Ground in Rio

08/11/16
SportsBusiness Daily: Comcast Runs $54.7M Worth Of Ads

Comcast Ads During Rio Program No. of spots Value Timeless* 129 $7,424,603 This Is Us* 41 $4,632,320 ...

Tags: On The Ground in Rio

08/10/16
SportsBusiness Daily: Automakers Top Olympic Ad Spending

Automakers have spent $60.4 million in advertising during Olympics broadcasts on NBC and its sister networks through Day 5 of the Rio Games, the most of any industry, according to a SportsBusiness Journal analysis of iSpot.tv data. Nineteen different auto brands have been featured during a ...

Tags: On The Ground in Rio

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