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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Data Shows FedEx-PGA Tour Is Most Recognized Brand-Property Deal In Sports

Published in SportsBusiness Daily on 01 / 12 / 18

The FedEx-PGA Tour partnership was the most recognized brand-property alliance in sports, according to surveys conducted last year for SBJ/SBD by Turnkey Sports & Entertainment. Across the eight sponsor loyalty surveys conducted in '17, which measured fans’ awareness of 83 official league...

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Tags: Research and Ratings, Turnkey Sports

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