About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Bowl participants to get some ‘suite’ gifts, and even a few ugly ones

Published in SportsBusiness Journal on 12 / 05 / 16

Who wouldn’t want to load Santa’s sleigh? Bowl gifts Click here for a comprehensive list of bowl game gifts by date. The chart also includes links to Resource Guide Live for more information on the bowl games. For the third straight year, a majority of c...

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Tags: Colleges

More Stories by this Author

08/08/16
SportsBusiness Daily: BMW Top Rio Games Ad Spender

Through Day 3 of the Rio Games, BMW has spent an estimated $6.68M in TV advertising during NBC Universal's coverage, leading all advertisers, according to THE DAILY 's analysis of iSpottv data. The carmaker has run 10 unique ads, including one featuring Paralympian Josh George , for a tot ...

07/20/16
SportsBusiness Daily: A Look At Cleveland Team Execs' Political Donations

With the Republican National Convention going on this week at Quicken Loans Arena in Cleveland, here is a look at what a few of that city's sports execs have contributed to federal candidates, parties, political action committees, 527 organizations, and Carey committees. ...

Tags: People and Pop Culture

07/18/16
SportsBusiness Journal: Royals, Cards lead RSN ratings at break

The Show Me State continues to show the way among MLB teams and regional sports network ratings. No surprise that the defending World Series champions continue to be a big television draw. Photo by: GETTY ...

Tags: Media

07/15/16
SportsBusiness Daily: Nike Led Social Engagement During MLB ASG

There were 39 brands receiving exposure during Fox' MLB All-Star Game telecast on Tuesday night, according to data provided to THE DAILY by data science and media tech firm 4C. Twenty-two of those brands saw their number of social media engagements (mentions, retweets, comments and likes) inc ...

Tags: Research and Ratings, MLB

07/11/16
SportsBusiness Journal: Vapor Wake dogs in sports

■ NFL and NBA: Brought in dogs for single-event use at Super Bowl 50 and the 2016 NBA All-Star Game. ■ St. Louis Cardinals: Purchased two dogs in 2014; a third joined the team last month. ■ Ilitch Holdings: Acquired three dogs in May for use in its ongoing District Detroit project that ...

Tags: Facilities

07/11/16
SportsBusiness Journal: Vapor Wake dog training timeline

The Vapor Wake detection-training program for Auburn University and AMK9 features a highly structured, 18-month process for the participating dogs. ■ 3-4 weeks old: A microchip is implanted, and the puppy is named — either by a Canine Performance Sciences staff member at Auburn or a ...

Tags: Facilities

07/11/16
SportsBusiness Journal: A new breed of security

Young, a Vapor Wake dog, works events at Busch Stadium for the St. Louis Cardinals, the first sports entity in the world to buy dogs specially trained to detect particles from explosive materials in a surrounding environment. ...

Tags: Facilities

06/29/16
SportsBusiness Daily: Levi's Stadium Gets Safety Designation

The 49ers, Santa Clara Stadium Authority and City of Santa Clara have been awarded a Safety Act designation by the U.S. Department of Homeland Security. The award gives the group limited liability protection from paying claims that might be filed by victims in the event of a terrorist attack at Lev ...

Tags: Facilities, San Francisco 49ers

06/29/16
SportsBusiness Daily: Marlins-Monster Deal Has Bentley Tie-In

Headphone maker Monster has inked a multiyear marketing partnership with the Marlins, and the deal's most-visible activation is a sign in Marlins Park's centerfield home run porch that beckons batters to hit a "Monster Homer." If a home run ball hits any part of the sign -- 463 feet away from h ...

Tags: Marketing and Sponsorship, Miami Marlins

06/24/16
SportsBusiness Daily: NBA Finals Generated $164.4M In TV Ad Revenue

The NBA Finals on ABC generated $164.4M in ad revenue, with 146 different brands airing at least one spot during the seven-game Cavaliers-Warriors series, according to data from iSpotv. Samsung earned $10.9M via its two Galaxy S7 Edge spots. “Time,” featuring actor Danny Glover, aired ni ...

Tags: Marketing and Sponsorship, NBA, Samsung

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