About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Minor league merch sales reach new high

Published in SportsBusiness Journal on 06 / 01 / 15

The 160 minor league teams in the United States and Canada that are affiliated with MLB clubs collectively generated an all-time high $60.3 million in 2014 through the sale of apparel, headwear and novelties, according to data obtained by SportsBusiness Journal and scheduled to be released...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: ‘I got to fly the blimp’

SportsBusiness Journal’s David Broughton had an opportunity to ride along on MetLife’s Snoopy One in late March. The airship was coming to Charlotte for a MetLife corporate appearance, but before it made that trip, it took to the air with Broughton on board, giving him a firsthan ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Airships: Not your traditional media buy

Airport hangars are littered with the memories of brands that thought they could make blimp-based marketing work for them in the sports space: Fuji, Kodak, Horizon Blue Cross Blue Shield, McDonald’s and Outback Steakhouse, to name a few. Even advertising giant Anheuser-Busch, whose ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Goodyear's newest blimp to take flight in July

In the fall of 2007, executives at Goodyear Tire & Rubber knew they would soon need to make a decision about the future of one of the most enduring icons in American sports. The technology and physical structure of each member of its three-ship fleet of GZ-20 blimps was nearly unchange ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Flying high

G oodyear Tire & Rubber began building blimps in 1912, but its rise to being synonymous with major sporting events began on New Year’s Day 1955, when live footage from its Enterprise airship was integrated into NBC’s coverage of the Rose Parade and Rose Bowl game in Pasadena, ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: On assignment, and getting some air time

SportsBusiness Journal’s David Broughton had an opportunity to ride along in Goodyear’s Spirit of Innovation blimp this spring. The setting: The season opener for the Miami Marlins, a game that featured a national TV broadcast on ESPN2. As part of the blimp crew for the night, B ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Sponsor Loyalty: NHL

The recent NHL season brought the league not only record game attendance and strong TV ratings, but the league’s corporate partners also received higher levels of recognition by NHL fans than they did in the previous season, according to the results of the eighth annual sponsor loyal ...

Tags: Research and Ratings

On The Ground: MiLB's Clash of the Caps voting favoring new or new-look teams

Want an example of how fresh sells better, Minor League Baseball-style? Fan voting for MiLB’s Clash of the Caps contest ends tomorrow. Heading into these final two days of voting, the leaderboard in this contest — which asks, Who has the best cap in the minor leagues? — features ...

Tags: On The Ground

SportsBusiness Journal: Padres first, Tigers surge in survey

Detroit Tigers fans looking to buy season tickets in the spring of 2013 were likely to have experienced a take-it-or-leave-it approach with the team’s sales agents if they balked at buying a full-season package. Those agents, according to ticket-seeking fans, also were unlikely to offer ...

Tags: Research and Ratings

SportsBusiness Journal: Sponsor Loyalty: NCAA

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