About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Beauty and the beast: Monster’s tantalizing HR reward

Published in SportsBusiness Journal on 02 / 06 / 17

Miami’s Monster target and a beast of a reward. Photo by: ROBERT VIGON / MIAMI MARLINS (2) Call it the Miami sound machine. ...

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Tags: In-Depth

More Stories by this Author

10/21/16
SportsBusiness Daily: Goodyear Officially Adds Wingfoot Two Blimp

Savannah James , Akron native and wife of Cavaliers F LeBron James , Friday afternoon will formerly christen Wingfoot Two, the newest addition to Goodyear’s airship fleet. The 246.4-foot long ship is Goodyear’s second Zeppelin, as the company continues to phase out its blimp roster. Wi ...

10/17/16
SportsBusiness Journal: Sponsored backdrops by league

S portsBusiness Journal contacted each club in the NFL, NBA, MLS, NHL and MLB to find out what corporate logo(s) appeared, or were scheduled to appear, this season on the backdrops that are visible behind players and coaches during pregame and postgame press conferences, in-game inter ...

Tags: In-Depth

10/17/16
SportsBusiness Journal: PGA Tour sponsor survey a mixed bag

A Grey Goose and Coca-Cola cocktail may not sound appealing, but the two certainly created a buzz among casual golf fans in this year’s PGA Tour sponsor loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. One-third of casual PGA Tour fa ...

Tags: Research and Ratings

10/10/16
SportsBusiness Journal: Slowdown seen for media

The pie just keeps getting bigger. Media rights revenue generated by the North American sports industry is projected to total $18.2 billion this year, the category’s third consecutive year of double-digit annual growth, according to a report scheduled to be released today by Price ...

Tags: Research and Ratings

10/06/16
SportsBusiness Daily: Mercedes Sees Engagement From RC Fans

Ryder Cup fans who interacted last weekend with the event via mentions, retweets, comments and/or post likes on a Ryder Cup, athlete or brand Facebook page or Twitter handle were far more likely to also engage with Mercedes-Benz than they were with any other of the event's sponsors or advertisers, a ...

Tags: Marketing and Sponsorship

09/14/16
SportsBusiness Daily: MiLB Avg. Attendance Lowest Since '12

Minor League Baseball average attendance this season hit its lowest level since ’12, as 14 of 15 levels within MiLB saw declines at the gate. The 160 teams within MiLB (excludes Mexican League) averaged 3,930 fans per game, down from 4,063 last year and the lowest average for MiLB since 3,921 ...

Tags: Research and Ratings

09/09/16
SportsBusiness Daily: Week 1 CFB Audiences Strong For ESPN

Big-name schools, a high-scoring game and a thrilling double-OT finish helped deliver ESPN/ABC’s best Week 1 college football audience on record last weekend. The experiment to put football in ABC’s Sunday night primetime window for the first time paid off, as Notre Dame-Texas delivered ...

Tags: Media, ESPN

09/09/16
SportsBusiness Daily: Saints' Still Top NFL Preseason Ratings

The Saints retained the No. 1 spot for NFL preseason TV ratings this year, averaging a 26.5 local rating in the New Orleans market. While the Saints’ average has declined for five consecutive years, the team has been atop the rankings annually since at least '10. Additionally, the market boast ...

Tags: NFL Season Preview

08/25/16
SportsBusiness Daily: Candidates Buying NFL Ads In Swing States

Network affiliates will garner $64,000 in advertising revenue over the next four days as a result of the presidential political campaign, according to FCC documents filed by the candidates and their PACs, and analyzed by THE DAILY. Six nationally televised NFL preseason games will air between tonigh ...

Tags: Marketing and Sponsorship

08/22/16
SportsBusiness Daily: Geico, Autos Top $1.16B In Ad Spending

Olympic programming on NBC, NBC Sports, USA Network, MSNBC, Bravo, CNBC and Golf Channel generated an estimated $1.16 billion in advertising revenue, according to an SBJ analysis of iSpot.tv data.   Geico led all TV advertisers during the 17 days of coverage, spending an estimated $44 million ...

Tags: On The Ground in Rio

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