About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Coke gets ‘Zero’ recognition in college sports

Published in SportsBusiness Journal on 04 / 27 / 15

Coca-Cola’s college sports-themed tagline this spring was “You Don’t Know Zero ’Til You’ve Tried It,” but fans certainly know who is the NCAA’s official soft drink. More than 37 percent of fans polled in a Sponsor Loyalty survey conducted for Sp...

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Tags: Research and Ratings

More Stories by this Author

09/29/14
SportsBusiness Journal: Dodgers, Astros show challenges

The two MLB teams that most recently launched their own regional sports networks suffered through historically low local ratings this season. With a little more than a week left in the regular season, the Los Angeles Dodgers’ 0.80 rating on SportsNet LA and the Houston Astros’ 0.35 ra ...

Tags: Media

09/22/14
SportsBusiness Journal: Agents, firm seek bankruptcy protection

Longtime NFL agents Ethan Lock and Eric Metz and the company they own, football player representation firm LMM Sports Management, each filed for Chapter 11 bankruptcy protection earlier this month. The two agents and their company, which represents 30 NFL players, filed for Chapter 11 reorganizat ...

Tags: Labor and Agents

08/28/14
SportsBusiness Daily: Poll: CFP Brings Renewed Interest

One-fifth of the respondents in a recent nationwide survey conducted by Civic Science on behalf of SportsBusiness Daily/Journal said college football’s new playoff system makes the postseason more interesting. Pittsburgh-based Civic Science operates real-time, in-market reader surveys for more ...

Tags: College Football Preview

08/18/14
SportsBusiness Journal: College construction heats up

Opening this fall McLane Stadium* Tenant (conference): Baylor University (Big 12) Estimated cost: $260 million Capacity: 50,000 Architect: Populous Contractor: Austin Commercial-Flintco Note: The stadium is named in honor of former Houston Astros owner Drayton McLane and ...

Tags: In-Depth, College Football Preview

08/04/14
SportsBusiness Journal: Who owns the teams?

Editor’s note: This story is revised from the print edition. Almost one quarter of Minor League Baseball’s 160 clubs are owned by 10 groups that have three or more teams in their portfolio. That number increases to roughly 38 percent if you add in the 11 groups that own two clubs ...

Tags: Franchises

07/28/14
SportsBusiness Journal: NFL preseason: Hall of Fame Game

Average viewership for last year’s Dolphins-Cowboys game topped 10 million. Photo by: GETTY IMAGES The NFL’s preseason schedule kicks off again this year wit ...

Tags: Media

07/28/14
SportsBusiness Journal: Saints dominate local preseason ratings

Don’t tell New Orleans Saints fans that NFL preseason games are meaningless. A SportsBusiness Journal analysis of preseason games broadcast locally over the past four seasons shows that the Saints scored the highest local ratings for their games, and did so by a wide margin. How domin ...

Tags: Media

07/21/14
SportsBusiness Journal: Study: ‘Green’ fans willing to spend

Fans who live “green” tend to spend more green, according to the results of a study scheduled to be presented this week at the fourth annual Green Sports Alliance Summit. The study, commissioned by Portland-based Green Sports Alliance and conducted by Turnkey Sports and Entertai ...

Tags: Research and Ratings

06/30/14
SportsBusiness Journal: Sponsor Loyalty: NBA

The recent NBA season saw the league’s tenured corporate partners receive higher levels of recognition by NBA fans than they did in the previous season, according to the results of the eighth annual sponsor loyalty survey conducted for SportsBusiness Journal by Turnkey Sports & ...

Tags: Research and Ratings

06/23/14
SportsBusiness Journal: ‘I got to fly the blimp’

SportsBusiness Journal’s David Broughton had an opportunity to ride along on MetLife’s Snoopy One in late March. The airship was coming to Charlotte for a MetLife corporate appearance, but before it made that trip, it took to the air with Broughton on board, giving him a firsthan ...

Tags: Marketing and Sponsorship

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