About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Study: ‘Green’ fans willing to spend

Published in SportsBusiness Journal on 07 / 21 / 14

Fans who live “green” tend to spend more green, according to the results of a study scheduled to be presented this week at the fourth annual Green Sports Alliance Summit. The study, commissioned by Portland-based Green Sports Alliance and conducted by Turnkey Sports and Entertai...

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Tags: Research and Ratings

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SportsBusiness Journal: Has MLB overrun NBA’s salary system?

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Tags: Labor and Agents

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On The Ground: Facebook maps fan loyalties for this weekend's NFL playoff games

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Tags: Facebook, NFL, GE, ING

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SportsBusiness Journal: Bucks tops in sales survey

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Tags: Research and Ratings

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SportsBusiness Journal: Sponsor Loyalty: PGA Tour

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