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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Dairy Queen Leads Weekly Sports TV Impressions With "Miracle Treat Day" Spot

Published in SportsBusiness Daily on 08 / 04 / 17

Dairy Queen raised more than $4M during its annual "Miracle Treat Day," when the QSR donates $1 or more to support Children's Miracle Network Hospitals for every Blizzard purchased July 27. The spot that DQ aired promoting the effort generated more than 27.2 million impressions in U.S. households...

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Tags: Research and Ratings

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SportsBusiness Journal: ‘Not just about big data mining’

C hristian Lowe Director of business analytics, Miami Marlins Photo by: COURTESY OF CHRISTIAN LOWE Christian Lowe was always interested in sports, but as a guy who loves, loves, loves numbers, baseball, ...

Tags: In-Depth

SportsBusiness Journal: ‘It’s about expanding your fan base’

M ichelle Andres Senior vice president of digital media and broadcasting, Baltimore Ravens Photo by: SHAWN HUBBARD / BALTIMORE RAVENS In 1998, Michelle Andres was the special assistant to the Orange Coun ...

Tags: In-Depth

SportsBusiness Daily: Sports Leagues Among Those In Touch With DHS

Officials from various entertainment companies, including several sports organizations, were part of a conference call with the U.S. Department of Homeland Security yesterday, which organized the discussion in the wake of the terror attack at Manchester Arena. The call was hosted by acting DHS Deput ...

SportsBusiness Daily: Sales Of Licensed Products Up 4.4% In '16

Worldwide retail sales of licensed products last year increased 4.4% to $262.9B, according to a study commissioned by the Licensing Industry Merchandisers' Association (LIMA) that was released today in conjunction with the trade association's annual expo in Las Vegas. The figure is the highest in th ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Applebee's Sees Big Visibility For New Ad

Applebee's' " Perfect Pairing " spot gained the most visibility of any commercial that debuted from May 8-14 during sports programming, a week dominated by NBA and NHL playoffs, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. The ad, via by Grey Gl ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Capital One, Coke crack sponsor top 10

Coca-Cola honored the North Carolina Tar Heels’ national championship with signature bottles. The partnerships that the NCAA has with Capital One and Coca-Cola have become two of the most ...

Tags: Research and Ratings

SportsBusiness Daily: Opdivo Leads Brand Exposure During Derby

Opdivo, a medication used to treat lung cancer, gained the most visibility of any commercial that aired during the Kentucky Derby on NBC, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. The ad for the Bristol-Myers Squibb product netted $1.68M in ...

Tags: Research and Ratings

SportsBusiness Daily: Louisville Slugger Retiring Jeter's Bat Model

The Yankees will retire Derek Jeter's No. 2 this weekend, but it is not the only retirement connected to the former player. The Louisville Slugger P72, the only bat used by Jeter in his pro career, will become the only model number that the bat maker has ever retired in its 133-year existence. After ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: NBA gets Safety Act certification

Editor’s note: This story is revised from the print edition. The NBA has been awarded a Safety Act certification from the Department of Homeland Security, the highest level of protection granted by the program. If an incident is deemed by DHS to be an “act of terrorism,” ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Soccer Properties Continue To Lead On Social

Attendees at the '17 CAA World Congress of Sports tomorrow morning will hear from three major stakeholders in the sport here --  MLS Commissioner Don Garber, U.S. Soccer President Sunil Gulati and CONCACAF President Victor Montagliani, who also serves as a FIFA VP. The session is timely, as acc ...

Tags: Research and Ratings, Soccer

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