About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Presidential Candidates Trying To Reach NFL Fans In Battleground States This Weekend

Published in SportsBusiness Daily on 08 / 25 / 16

Network affiliates will garner $64,000 in advertising revenue over the next four days as a result of the presidential political campaign, according to FCC documents filed by the candidates and their PACs, and analyzed by THE DAILY. Six nationally televised NFL preseason games will air between tonigh...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/11/16
SportsBusiness Journal: A new breed of security

Young, a Vapor Wake dog, works events at Busch Stadium for the St. Louis Cardinals, the first sports entity in the world to buy dogs specially trained to detect particles from explosive materials in a surrounding environment. ...

Tags: Facilities

06/29/16
SportsBusiness Daily: Levi's Stadium Gets Safety Designation

The 49ers, Santa Clara Stadium Authority and City of Santa Clara have been awarded a Safety Act designation by the U.S. Department of Homeland Security. The award gives the group limited liability protection from paying claims that might be filed by victims in the event of a terrorist attack at Lev ...

Tags: Facilities, San Francisco 49ers

06/29/16
SportsBusiness Daily: Marlins-Monster Deal Has Bentley Tie-In

Headphone maker Monster has inked a multiyear marketing partnership with the Marlins, and the deal's most-visible activation is a sign in Marlins Park's centerfield home run porch that beckons batters to hit a "Monster Homer." If a home run ball hits any part of the sign -- 463 feet away from h ...

Tags: Marketing and Sponsorship, Miami Marlins

06/24/16
SportsBusiness Daily: NBA Finals Generated $164.4M In TV Ad Revenue

The NBA Finals on ABC generated $164.4M in ad revenue, with 146 different brands airing at least one spot during the seven-game Cavaliers-Warriors series, according to data from iSpotv. Samsung earned $10.9M via its two Galaxy S7 Edge spots. “Time,” featuring actor Danny Glover, aired ni ...

Tags: Marketing and Sponsorship, NBA, Samsung

06/22/16
SportsBusiness Daily Global: Nielsen Closes On Repucom Deal

Nielsen on Tuesday announced that it has completed its acquisition of Connecticut-based broadcast analysis firm Repucom for an undisclosed amount. Nielsen and Repucom held a global town hall from Stamford on Monday morning, notifying employees of t ...

Tags: Finance, North America

06/21/16
SportsBusiness Daily: Nielsen Closes On Repucom Deal

Nielsen this morning is scheduled to announce it has completed its acquisition of Connecticut-based broadcast analysis firm Repucom for an undisclosed amount. Nielsen and Repucom are holding a global town hall from Stamford this morning, notifying ...

06/20/16
SportsBusiness Journal: Sponsor Loyalty: NHL

NHL fans this season were more aware of many of the league’s official sponsors than they were a year ago, according to the results of this year’s NHL sponsor loyalty survey, conducted for SportsBusiness Journal by Turnkey Sports & Entertainment. The sponsors that were tr ...

Tags: Research and Ratings

06/13/16
SportsBusiness Journal: MiLB extends merch sales hot streak

A rebranding in Tacoma led to a hot-selling home cap and new displays in the ballpark. Photos by: TACOMA RAINIERS (2) Min ...

Tags: Leagues and Governing Bodies

06/02/16
SportsBusiness Daily: Kia Top TV Spender During Conference Finals

Kia was the top overall TV ad spender during the NBA and NHL conference finals, spending nearly $4.9M during that span, with 13 different commercials airing a total of 177 times across TNT, ESPN, NBC and NBCSN, according to an SBJ/SBD analysis of data from iSpot.tv. Kia's most valuable spot, ca ...

Tags: NBA, NHL, Marketing and Sponsorship, Kia Motors, Samsung

05/17/16
SportsBusiness Daily: Jersey Logo Value For Warriors, Lakers

For the two weeks leading up to Lakers G Kobe Bryant’s final game and the Warriors record-breaking win, social media measurement firm Hookit tracked posts generated by NBA teams and players, the league, media, fans and relevant hashtags and mentions to quantify the second-screen media value of ...

Tags: Research and Ratings, NBA

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