About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Thanks for playing: ’14 hoops gift list

03 / 10 / 14

When the 200 players from the 14 teams participating in the SEC men’s basketball tournament converge this week at the Georgia Dome in Atlanta, they will be invited to visit a room at the arena and choose from a variety of gifts that include a Samsung Galaxy tablet, a Bose SoundDock digit...

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Tags: Colleges

More Stories by this Author

09/30/13
Fan social media use passes a threshold

.SocialHeader { color:#000; font-size: 10px; font-weight: bolder; line-height:11px !important; font-style:normal; margin-bottom:4px; } .SocialTableBar { color:#FFF; background-color:#000; font-weight: bold; font-size:10px; line-height:10px !important; text-transform:uppercase; } .Socia ...

Tags: Research and Ratings

09/02/13
Repucom eyes next target

Paul Smith, Repucom’s global CEO, walked out of a boardroom in May after completing a months-long, tense contract negotiation with a key tech supplier. He was less than ecstatic. “It wasn’t fun,” Smith said. “We both walked out feeling that neither of us got very clo ...

Tags: Global Special Issue

08/12/13
Minor League Markets: Toledo is No. 1

Listen to any championship team or player talk, and you’re bound to hear tales of adversity. Overcoming obstacles, rebounding from difficult circumstances, responding to challenging times — all of that is part of the pathway to No. 1. ...

Tags: Research and Ratings

07/22/13
A five-mascot lineup for Cleveland

Mascots for Dan Gilbert’s four teams report to Cavs marketing. Photo by: CLEVELAND CAVALIERS When Tracy Marek, CMO and senior vice president of marketing for the Cleveland Cava ...

Tags: Franchises

07/22/13
Not easy being green: An inside look

How better to understand a mascot’s world than to be a mascot — even if only for an inning or two? Thanks to the Class A Kannapolis (N.C.) Intimidators, that possibility became a reality for this writer on an early July evening at CMC-NorthEast Stadium.    David Brough ...

Tags: Franchises

07/01/13
NHL Sponsor Loyalty

NHL corporate partners were less likely this season to be recognized by the league’s fans than they were a year ago when fans were asked about the companies’ association with the league, according to the results of the seventh annual sponsor loyalty survey completed for SportsB ...

Tags: Research and Ratings

06/17/13
NBA Sponsor Loyalty

A year after seeing a surge in awareness levels, NBA corporate partners saw an across-the board decline in their recognition marks among fans of the league, according to the latest results of an annual survey completed for SportsBusiness Journal by Turnkey Sports & Entertainment. A ...

Tags: Research and Ratings

05/27/13
#FoodFight offers MiLB feast of data

Minor League Baseball’s new #FoodFight online promotion looks like a fun bracket contest designed to highlight a lighthearted element of the affiliated minors. But beneath the frivolity is a meaningful level of analytics designed to assist the primary business lines of the participating clubs. ...

Tags: Leagues and Governing Bodies

05/20/13
Reds’ staff tops ‘mystery shopper’ list

The Cincinnati Reds and their season-ticket sales staff scored the highest mark among MLB clubs in this year’s mystery shopper survey conducted by research firm IntelliShop exclusively for SportsBusiness Journal. The survey, now in its third year, features two dozen professional ...

Tags: Research and Ratings

05/20/13
MiLB merchandise sales near record level

The Class A Savannah (Ga.) Sand Gnats and Class AA Pensacola (Fla.) Blue Wahoos, two clubs with vastly different baseball histories, are first-time entrants on the list of Minor League Baseball clubs that generated the most merchandise sales last year, according to data obtained by Sport ...

Tags: Marketing and Sponsorship

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