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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Data Shows FedEx-PGA Tour Is Most Recognized Brand-Property Deal In Sports

Published in SportsBusiness Daily on 01 / 12 / 18

The FedEx-PGA Tour partnership was the most recognized brand-property alliance in sports, according to surveys conducted last year for SBJ/SBD by Turnkey Sports & Entertainment. Across the eight sponsor loyalty surveys conducted in '17, which measured fans’ awareness of 83 official league...

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Tags: Research and Ratings, Turnkey Sports

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SportsBusiness Daily: Taco Bell Ad Gets Big Impressions Number

Taco Bell's " Perfect Union " spot, which promotes its new $5 Crispy Chicken Quesadilla Box, generated 120.3 million media impressions Oct. 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by re ...

Tags: Research and Ratings

SportsBusiness Journal: Indians claim a rare ratings win

First Look podcast, with MLB postseason discussion beginning at the 16:40 mark: Spurred by a 22-game winning streak from late August through early September that captivated the city of Cleveland, the defending American League champion Indians finished the regular season with MLB’ ...

Tags: Media, Research and Ratings

SportsBusiness Journal: Social engagements

COLLEGE Ohio State is No. 1 — at least when its athletic department’s social media presence is compared to the rest of its collegiate brethren, according to MVPindex, a firm that measures social media impact and return on i ...

Tags: In-Depth

SportsBusiness Daily: Browns Gets SAFETY Act Designation For Venue

The Browns have been awarded a SAFETY Act designation from the Dept. of Homeland Security -- the agency's second-highest award -- for its security practice at FirstEnergy Stadium. Designation is a prerequisite for certification and gives the team a significant level of liability protection through S ...

Tags: Facilities, Cleveland Browns

SportsBusiness Journal: The issue of unity: Fans

WHY FANS TURN AWAY NFL fans blame the turmoil brought on by the national anthem demonstrations as the biggest reason they are watching less football this fall compared with last season, according to new data from research firm CivicScience. ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Verizon, Apple Spots Lead Recent TV Impressions

Verizon's "Yee-Haw" spot , which features actor Thomas Middleditch riding in on a steed to help a distraught city girl who realizes she cannot post her horseback riding adventures because she does not get any service in the mountains generated 101.4 million media impressions from Sept. 18-24 in U.S ...

Tags: Research and Ratings

SportsBusiness Daily: Titans Given SAFETY Act Designation

The Titans have been awarded a SAFETY Act designation from the Department of Homeland Security, the government’s second-highest award, for its security practice at Nissan Stadium. Designation is a prerequisite for certification and gives the team a significant level of liability protection thr ...

Tags: Tennessee Titans, Franchises

SportsBusiness Journal: Wolves, Barnstormers thrive

The NBA G League Iowa Wolves are among the elder statesmen of minor league basketball, having been in Des Moines for a decade. Only Sioux Falls, S.D., home to a hoops team since 1989, can boast a longer active tenure. After an eventful summer for the Wolves on the business side, it’s clear ...

Tags: Research and Ratings

SportsBusiness Journal: Iowa crashes No. 1

“Google Des Moines.” It wasn’t a request, but a challenge, by Todd Frederickson. The 38-year-old had just been hired to assemble a front-office staff for a hockey team that would begin play in five months in a market that had lost a team four years earlier, in 2009. His cha ...

Tags: Research and Ratings

SportsBusiness Journal: Minor League Markets: Methodology

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Tags: Research and Ratings

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