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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Bowl participants to get some ‘suite’ gifts, and even a few ugly ones

Published in SportsBusiness Journal on 12 / 05 / 16

Who wouldn’t want to load Santa’s sleigh? Bowl gifts Click here for a comprehensive list of bowl game gifts by date. The chart also includes links to Resource Guide Live for more information on the bowl games. For the third straight year, a majority of c...

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Tags: Colleges

More Stories by this Author

08/18/16
SportsBusiness Daily: Political Groups Spend $11M On Rio Ads

More than $11 million was spent by political groups during Olympic broadcasts, and almost all of that green was blue.   Hillary Clinton’s campaign spent $10.2 million in national Olympic telecasts and another $968,000 on local NBC affiliates’ Olympic coverage, according to a Sport ...

Tags: On The Ground in Rio

08/18/16
SportsBusiness Daily: Chevy's 'Up' Most Expensive Rio Spot

Through the first 13 days of Olympic broadcasts on NBC and its sister networks, 399 brands have generated 809 unique ads and 15,560 total airings worth an estimated $941.4 million, according to a SportsBusiness Journal analysis of iSpot.tv data. The most expensive spot is Chevrolet’s ...

Tags: On The Ground in Rio

08/17/16
SportsBusiness Daily: Movies Rack Up $56.7M In Rio Ads

Through Day 12 of Rio Olympics coverage on NBC’s networks, movie companies have spent approximately $56.7 million promoting upcoming films. That makes up 6.3 percent of the total ad revenue generated by NBC, and trails only automakers ($154.4 million) and insurance companies ($72.7 m ...

Tags: On The Ground in Rio

08/17/16
SportsBusiness Daily: Study Shows Game-Day Experiences For MLS

MLS teams in the country's top three markets are providing an as good or better game-day experience than competing teams from the NFL, MLB, NHL and NBA, according to the inaugural Fan Experience Study from J.D. Power. The study measures customer satisfaction of major pro sports teams in se ...

Tags: Leagues and Governing Bodies, MLS

08/16/16
SportsBusiness Daily: Geico Threatens BMW Atop Ad Podium

Rio Olympic Advertisers Rank Brand Total spots Estimated TV spend 1 BMW 180 $30,308,20 2 ...

Tags: On The Ground in Rio

08/12/16
SportsBusiness Daily: Chevy Spot Still Leads Rio Ad Spending

Through the first six days of Olympic broadcasts on NBC and its sister networks, 319 brands have generated 584 unique ads and 5,983 total airings worth an estimated $377 million, according to a SportsBusiness Journal analysis of iSpot.tv data. The most expensive spot is Chevrolet’s a ...

Tags: On The Ground in Rio

08/11/16
SportsBusiness Daily: Comcast Runs $54.7M Worth Of Ads

Comcast Ads During Rio Program No. of spots Value Timeless* 129 $7,424,603 This Is Us* 41 $4,632,320 ...

Tags: On The Ground in Rio

08/10/16
SportsBusiness Daily: Automakers Top Olympic Ad Spending

Automakers have spent $60.4 million in advertising during Olympics broadcasts on NBC and its sister networks through Day 5 of the Rio Games, the most of any industry, according to a SportsBusiness Journal analysis of iSpot.tv data. Nineteen different auto brands have been featured during a ...

Tags: On The Ground in Rio

08/09/16
SportsBusiness Daily: Pizza Hut, Budweiser Lead Rio Ad Buys

If you have somehow watched every minute of the first four days of Olympic coverage on NBC or one of its sister networks, you have seen 453 different ads for a total of 3,350 commercials. Here are the 10 ads that you have seen the most so far. This list excludes 70 spots teasing “ ...

Tags: On The Ground in Rio

08/09/16
SportsBusiness Daily Global: BMW Leads Olympic Ad Spending In U.S.

Through Day 3 of the Rio Games, German auto maker BMW has spent an estimated $6.68M in TV advertising during NBC Universal’s coverage in the United States, leading all advertisers, according to SportsBusiness Daily’s analysis of iSpottv ...

Tags: On The Ground in Rio

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