About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Cardinals lead way in MLB local TV ratings

Published in SportsBusiness Journal on 09 / 29 / 14

St. Louis Cardinals games on FS Midwest have proved to be baseball’s top local TV draw this season. • Ratings for Dodgers, Astros show the challenges of starting RSN Boosted by the Cardinals’ continued on-field success, St. Louis was on pace last week to have t...

Read More

Tags: Media

More Stories by this Author

04/16/14
SportsBusiness Daily: Astros Launch App For In-Stadium Upgrade

The Astros report that last night's launch of their new app from MLB mobile partner Experience went well. Astros Senior Dir of Ticket Operations & Strategy Brooke Ellenberger said of the app, which provides fans the opportunity to upgrade their seats or purchase a fan experience, "We deci ...

04/11/14
SportsBusiness Daily: DirecTV Blimp "Lefty" To Debut At Race

Viewers watching Saturday's NASCAR Sprint Cup Series Bojangles Southern 500 on Fox will be the first to see the newly-named DirecTV blimp since a "Name the Blimp" contest ended last month. "The name 'Lefty' is perfect," said DirecTV Senior VP/Marketing  Jon Gieselman . "The blimp is like a Spr ...

03/10/14
SportsBusiness Journal: 2014 college hoops gift list

When the 200 players from the 14 teams participating in the SEC men’s basketball tournament converge this week at the Georgia Dome in Atlanta, they will be invited to visit a room at the arena and choose from a variety of gifts that include a Samsung Galaxy tablet, a Bose SoundDock digit ...

Tags: Colleges

03/10/14
SportsBusiness Journal: NFL Sponsor Loyalty

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug