About The Author
David Broughton
David Broughton is research director for SportsBusiness Journal.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Featured Story
Reds’ ticket staff tops ‘mystery shopper’ list05 / 20 / 13The Cincinnati Reds and their season-ticket sales staff scored the highest mark among MLB clubs in this year’s mystery shopper survey conducted by research firm IntelliShop exclusively for SportsBusiness Journal. The survey, now in its third year, features two dozen professional ... Tags: Research and Ratings |
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NBA Sponsor Loyalty
The percentage of NBA fans who could correctly identify Sprite and Kia as official NBA sponsors reached record levels for those two brands this season, according to a survey completed recently for SportsBusiness Journal by Turnkey Sports & Entertainment. For the first time in the six-year his ...
Tags: Research and Ratings
Social media's pull on fans
The influence of Facebook, Twitter and YouTube as a primary source of sports information continues to grow among avid sports fans, according to the annual Catalyst Digital Fan Engagement report conducted on behalf of SportsBusiness Journal. The 2012 study shows that sports fans, particularly teen ...
Tags: In-Depth
Yankees get Safety Act coverage
Yankee Stadium has become the first sports venue to be covered with a federal Safety Act designation and certification from the U.S. Department of Homeland Security, marking the start of what many in the security field believe will be a new era for how threats of terrorism are handled in sports. ...
Tags: Facilities
NHL sponsor loyalty numbers climb
NHL partners this spring continued to see an increase in the number of league fans who could correctly identify the companies as official sponsors of the league, according to the results of the sixth annual NHL sponsor awareness survey conducted by Turnkey Intelligence for SportsBusiness Journal and ...
Tags: Research and Ratings
Verizon tops among ad spenders
Verizon Wireless replaced rival AT&T as sports’ biggest ad spender last year, and domestic auto manufacturers returned to the industry in a big way, according to data compiled annually for SportsBusiness Journal by Nielsen. Verizon spent $345.4 million for sports advertising on televi ...
Tags: Research and Ratings
MiLB moving the merchandise
Sales of Minor League Baseball licensed merchandise climbed to near-record levels in 2011, according to data obtained by SportsBusiness Journal and scheduled to be released by MiLB today. The 160 U.S.- and Canada-based clubs affiliated with MLB teams generated $52.2 million through the sale of ap ...
Survey shows gains for MLB staffs
The season-ticket sales staff at nearly every MLB club improved its performance from last year in the second annual mystery shopper survey conducted exclusively for SportsBusiness Journal by research firm IntelliShop. The San Diego Padres staff maintained its No. 1 ranking, although big jumps by ...
Tags: Research and Ratings
Waste reduction pays off
Concessionaires and teams at every major league venue have in recent years instituted programs to reduce their waste, ranging from placing recycling cans next to trash cans in public areas to using compostable plates, cups, cup carriers and straws. Now with a few years of data under their belts, ...
Tags: In-Depth, Facilities
Shamrock to market marathon
Shamrock Sports and Entertainment has signed a three-year deal with the Boston Athletic Association to handle marketing and sponsorship development for the group’s events and programs, including the Boston Marathon. Shamrock ...
Business of Spring Training
Baltimore Orioles radio announcer Joe Angel has been known to tease fans listening to the club’s spring training broadcasts, letting them know that the game-time temperature at the O’s Florida ballpark is comfortably in the 80s while the current temperature in Baltimore is, well, not. Co ...
Tags: Research and Ratings
