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David Broughton
David Broughton is research director for SportsBusiness Journal.
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After big post-lockout jump, recall stats recede06 / 17 / 13A year after seeing a surge in awareness levels, NBA corporate partners saw an across-the board decline in their recognition marks among fans of the league, according to the latest results of an annual survey completed for SportsBusiness Journal by Turnkey Sports & Entertainment. A ... Tags: Research and Ratings |
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Ad rates lift NASCAR exposure value
The Daytona 500 was the top race in terms of media value, along with being the only race to make the list of top 10 brands ranked by exposure. Photo by: GETTY IMAGES Brand exposure for companies doing business wi ...
PGA Tour Sponsor Loyalty
Tenured PGA Tour partners Coca-Cola and MasterCard both earned record awareness levels among tour fans in 2012, according to the results of the annual PGA Tour Sponsor Loyalty survey, conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. Forty-one percent ...
Tags: Research and Ratings
Radio roundup: Yanks lead way
Editor's note: This story is revised from the print edition. The Cincinnati Reds jumped past the Milwaukee Brewers and Detroit Tigers to register the largest share of radio listeners among a key demographic in 2012, while the New York Yankees, playing in the nation’s top marke ...
Tags: Media
MLS Sponsor Loyalty survey
MLS sponsors were correctly identified as such by the league’s fans at a higher rate than the companies’ rival brands across all categories, according to the results of this year’s MLS Sponsor Loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports &am ...
Tags: Research and Ratings
Our annual look at bowl gifts
In SportsBusiness Journal’s seventh annual analysis of the gift packages provided to participants in postseason college football games, bowl operators report that with the emergence of gift suites and shopping trips as a popular way to provide these giveaways, players are migrating to a most u ...
Tags: In-Depth
MLB Sponsor Loyalty
MLB fans were more aware of the league’s official sponsors in 2012 than they were in any of the past six seasons, and more likely than fans of other U.S. leagues to recognize the sponsors of those respective sports. Those results highlight the sixth annual SportsBusiness Journal/D ...
Tags: Research and Ratings
Everybody loves bobbleheads
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Tags: Research and Ratings
NFL adjusts to security checks
An increase in game-day staffing and a summer of communication with fans and local media helped NFL teams navigate a fairly smooth transition to comply with the league’s new security process. The league last November purchased and distributed 100 wand-style Garrett metal detectors to each N ...
Tags: In-Depth
Venue security's evolution
In late July 1984, Chuck Sullivan, then-executive vice president of the New England Patriots and owner of the team’s Foxboro Stadium, received a phone call that would serve as a catalyst for change in security protocol at sports venues. A few weeks earlier, an armed man had walked into a Mc ...
Tags: In-Depth, Facilities
Tigers leap to top of local TV ratings
Buoyed by a tight race in the AL Central, plus Miguel Cabrera’s run for baseball’s first Triple Crown since 1967, the Detroit Tigers are poised to win Major League Baseball’s local TV ratings crown this season. T ...
Tags: Media
