About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Presidential Candidates Trying To Reach NFL Fans In Battleground States This Weekend

Published in SportsBusiness Daily on 08 / 25 / 16

Network affiliates will garner $64,000 in advertising revenue over the next four days as a result of the presidential political campaign, according to FCC documents filed by the candidates and their PACs, and analyzed by THE DAILY. Six nationally televised NFL preseason games will air between tonigh...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

08/11/16
SportsBusiness Daily: Comcast Runs $54.7M Worth Of Ads

Comcast Ads During Rio Program No. of spots Value Timeless* 129 $7,424,603 This Is Us* 41 $4,632,320 ...

Tags: On The Ground in Rio

08/10/16
SportsBusiness Daily: Automakers Top Olympic Ad Spending

Automakers have spent $60.4 million in advertising during Olympics broadcasts on NBC and its sister networks through Day 5 of the Rio Games, the most of any industry, according to a SportsBusiness Journal analysis of iSpot.tv data. Nineteen different auto brands have been featured during a ...

Tags: On The Ground in Rio

08/09/16
SportsBusiness Daily: Pizza Hut, Budweiser Lead Rio Ad Buys

If you have somehow watched every minute of the first four days of Olympic coverage on NBC or one of its sister networks, you have seen 453 different ads for a total of 3,350 commercials. Here are the 10 ads that you have seen the most so far. This list excludes 70 spots teasing “ ...

Tags: On The Ground in Rio

08/09/16
SportsBusiness Daily Global: BMW Leads Olympic Ad Spending In U.S.

Through Day 3 of the Rio Games, German auto maker BMW has spent an estimated $6.68M in TV advertising during NBC Universal’s coverage in the United States, leading all advertisers, according to SportsBusiness Daily’s analysis of iSpottv ...

Tags: On The Ground in Rio

08/08/16
SportsBusiness Daily: BMW Top Rio Games Ad Spender

Through Day 3 of the Rio Games, BMW has spent an estimated $6.68M in TV advertising during NBC Universal's coverage, leading all advertisers, according to THE DAILY 's analysis of iSpottv data. The carmaker has run 10 unique ads, including one featuring Paralympian Josh George , for a tot ...

07/20/16
SportsBusiness Daily: A Look At Cleveland Team Execs' Political Donations

With the Republican National Convention going on this week at Quicken Loans Arena in Cleveland, here is a look at what a few of that city's sports execs have contributed to federal candidates, parties, political action committees, 527 organizations, and Carey committees. ...

Tags: People and Pop Culture

07/18/16
SportsBusiness Journal: Royals, Cards lead RSN ratings at break

The Show Me State continues to show the way among MLB teams and regional sports network ratings. No surprise that the defending World Series champions continue to be a big television draw. Photo by: GETTY ...

Tags: Media

07/15/16
SportsBusiness Daily: Nike Led Social Engagement During MLB ASG

There were 39 brands receiving exposure during Fox' MLB All-Star Game telecast on Tuesday night, according to data provided to THE DAILY by data science and media tech firm 4C. Twenty-two of those brands saw their number of social media engagements (mentions, retweets, comments and likes) inc ...

Tags: Research and Ratings, MLB

07/11/16
SportsBusiness Journal: Vapor Wake dogs in sports

■ NFL and NBA: Brought in dogs for single-event use at Super Bowl 50 and the 2016 NBA All-Star Game. ■ St. Louis Cardinals: Purchased two dogs in 2014; a third joined the team last month. ■ Ilitch Holdings: Acquired three dogs in May for use in its ongoing District Detroit project that ...

Tags: Facilities

07/11/16
SportsBusiness Journal: Vapor Wake dog training timeline

The Vapor Wake detection-training program for Auburn University and AMK9 features a highly structured, 18-month process for the participating dogs. ■ 3-4 weeks old: A microchip is implanted, and the puppy is named — either by a Canine Performance Sciences staff member at Auburn or a ...

Tags: Facilities

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug