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David Broughton

David Broughton is research director for SportsBusiness Journal.

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AT&T's iPhone 8 Spot Sees Most Impressions On Sports Programs Last Week

Published in SportsBusiness Daily on 10 / 20 / 17

AT&T's " iPhone 8: More " spot, which showcases the new phone's features and offers free HBO for new customers, generated 140.1 million media impressions Oct. 10-16 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY...

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Tags: Research and Ratings

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