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David Broughton

David Broughton is research director for SportsBusiness Journal.

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MiLB Average Attendance Hits Lowest Mark Since '12; Florida State League Struggles

Published in SportsBusiness Daily on 09 / 14 / 16

Minor League Baseball average attendance this season hit its lowest level since ’12, as 14 of 15 levels within MiLB saw declines at the gate. The 160 teams within MiLB (excludes Mexican League) averaged 3,930 fans per game, down from 4,063 last year and the lowest average for MiLB since 3,921 ...

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Tags: Research and Ratings

More Stories by this Author

08/17/16
SportsBusiness Daily: Study Shows Game-Day Experiences For MLS

MLS teams in the country's top three markets are providing an as good or better game-day experience than competing teams from the NFL, MLB, NHL and NBA, according to the inaugural Fan Experience Study from J.D. Power. The study measures customer satisfaction of major pro sports teams in se ...

Tags: Leagues and Governing Bodies, MLS

08/16/16
SportsBusiness Daily: Geico Threatens BMW Atop Ad Podium

Rio Olympic Advertisers Rank Brand Total spots Estimated TV spend 1 BMW 180 $30,308,20 2 ...

Tags: On The Ground in Rio

08/12/16
SportsBusiness Daily: Chevy Spot Still Leads Rio Ad Spending

Through the first six days of Olympic broadcasts on NBC and its sister networks, 319 brands have generated 584 unique ads and 5,983 total airings worth an estimated $377 million, according to a SportsBusiness Journal analysis of iSpot.tv data. The most expensive spot is Chevrolet’s a ...

Tags: On The Ground in Rio

08/11/16
SportsBusiness Daily: Comcast Runs $54.7M Worth Of Ads

Comcast Ads During Rio Program No. of spots Value Timeless* 129 $7,424,603 This Is Us* 41 $4,632,320 ...

Tags: On The Ground in Rio

08/10/16
SportsBusiness Daily: Automakers Top Olympic Ad Spending

Automakers have spent $60.4 million in advertising during Olympics broadcasts on NBC and its sister networks through Day 5 of the Rio Games, the most of any industry, according to a SportsBusiness Journal analysis of iSpot.tv data. Nineteen different auto brands have been featured during a ...

Tags: On The Ground in Rio

08/09/16
SportsBusiness Daily: Pizza Hut, Budweiser Lead Rio Ad Buys

If you have somehow watched every minute of the first four days of Olympic coverage on NBC or one of its sister networks, you have seen 453 different ads for a total of 3,350 commercials. Here are the 10 ads that you have seen the most so far. This list excludes 70 spots teasing “ ...

Tags: On The Ground in Rio

08/09/16
SportsBusiness Daily Global: BMW Leads Olympic Ad Spending In U.S.

Through Day 3 of the Rio Games, German auto maker BMW has spent an estimated $6.68M in TV advertising during NBC Universal’s coverage in the United States, leading all advertisers, according to SportsBusiness Daily’s analysis of iSpottv ...

Tags: On The Ground in Rio

08/08/16
SportsBusiness Daily: BMW Top Rio Games Ad Spender

Through Day 3 of the Rio Games, BMW has spent an estimated $6.68M in TV advertising during NBC Universal's coverage, leading all advertisers, according to THE DAILY 's analysis of iSpottv data. The carmaker has run 10 unique ads, including one featuring Paralympian Josh George , for a tot ...

07/20/16
SportsBusiness Daily: A Look At Cleveland Team Execs' Political Donations

With the Republican National Convention going on this week at Quicken Loans Arena in Cleveland, here is a look at what a few of that city's sports execs have contributed to federal candidates, parties, political action committees, 527 organizations, and Carey committees. ...

Tags: People and Pop Culture

07/18/16
SportsBusiness Journal: Royals, Cards lead RSN ratings at break

The Show Me State continues to show the way among MLB teams and regional sports network ratings. No surprise that the defending World Series champions continue to be a big television draw. Photo by: GETTY ...

Tags: Media

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