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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Study Shows Global Retail Sales Of Licensed Products Up 4.4% Last Year; Sports Up 9.6%

Published in SportsBusiness Daily on 05 / 22 / 17

Worldwide retail sales of licensed products last year increased 4.4% to $262.9B, according to a study commissioned by the Licensing Industry Merchandisers' Association (LIMA) that was released today in conjunction with the trade association's annual expo in Las Vegas. The figure is the highest in th...

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Tags: Marketing and Sponsorship

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Tags: Events and Attractions, Super Bowl

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