About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Thanks for playing: ’14 hoops gift list

03 / 10 / 14

When the 200 players from the 14 teams participating in the SEC men’s basketball tournament converge this week at the Georgia Dome in Atlanta, they will be invited to visit a room at the arena and choose from a variety of gifts that include a Samsung Galaxy tablet, a Bose SoundDock digit...

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Tags: Colleges

More Stories by this Author

12/02/13
Coors Light passes Bud for the lead

Budweiser is the self-proclaimed King of Beers, but Coors Light is No. 1 in the minds of NASCAR fans. One-third of NASCAR fans correctly identified Coors Light as the sport’s official beer this year, according to the seventh annual NASCAR sponsor loyalty survey completed this fall ...

Tags: Research and Ratings

11/25/13
Sponsor Loyalty: MLB

MLB’s corporate partners saw a decline in awareness levels among fans in 2013 compared with what they had in 2012, although the league’s casual fans were much more likely than they were several years ago to correctly identify the official sponsors over competing brands. Thos ...

Tags: Research and Ratings

11/18/13
Chris Wright

C hris Wright’s job with O.co Coliseum requires him to be a quick-change artist as the venue doubles as the home of the Oakland A’s and Oakland Raiders. Those skills were put to an extreme test in October. At 9:31 p.m. on Saturday, Oct. 5, when the last of the 48,000 fans had depar ...

Tags: In-Depth

11/18/13
Jim Folk

I n the summer of 1979, Jim Folk was a sophomore at Loyola University of Chicago working on his marketing degree with plans on going to law school when he took a part-time job with the White Sox, who were owned by sports’ No. 1 marketer, Bill Veeck. Then disco changed his life. ...

Tags: In-Depth

11/18/13
Rick Nafe

I n his 33 years of facility management, Rick Nafe has hosted two Super Bowls (and served as a consultant on behalf of the NFL on nine others), the NCAA Final Four and the World Series, been the point man on the development of three professional sports venues (and currently trying for a fourth), ...

Tags: In-Depth

11/18/13
Bob Hunter

B ob Hunter’s plan was to work in sports medicine, but his internship when he was a graduate student at the University of Washington was an eye-opener. “I realized that I really did not want to work with athletes,” he said. So Hunter started his career at Ontario Place, a ...

Tags: In-Depth

11/18/13
Libby Raines

A musician friend of Libby Raines recently said to her “You don’t choose a life in music, it chooses you.” With a facility operations résumé that spans 32 years, Raines knew exactly what her friend meant. “The same thing could be said for the event man ...

Tags: In-Depth

11/18/13
Building manager outtakes

One of Peter Sullivan’s best moments as a stadium manager came during the 2007 Fiesta Bowl at University of Phoenix Stadium. Ian Johnson scores the winning 2-point conversion. Photo by: Getty Images ...

Tags: In-Depth

11/11/13
Bobbles get the nod

MLB clubs differ on the hows and whens, but on the question of what they’re using to entice fans to attend games, their preferred incentive is clear: bobbleheads. For the second straight year, MLB teams in 2013 were more likely to use a bobblehead to lure fans to the stadium than any other ...

Tags: MLB, ATT, Los Angeles Dodgers, Chicago Cubs, San Francisco Giants, Minnesota Twins, New York Yankees, Research and Ratings

10/14/13
Report spotlights female NFL fans

Female fans of the NFL feel like they are valued by the league, but believe there are a number of ways to make the game-day experience better for them, according to an NFL-commissioned study completed this month by the University of Central Florida. ...

Tags: Leagues and Governing Bodies

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