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David Broughton

David Broughton is research director for SportsBusiness Journal.

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USGA Spot Promoting '18 U.S. Open At Shinnecock Led Weekly Sports Ad Impressions

Published in SportsBusiness Daily on 06 / 23 / 17

The USGA's "Shinnecock Hills" spot , which promotes next year's U.S. Open, generated nearly 27 million media impressions from June 12-18 as this year's event from Erin Hills aired, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics firm iSpot.tv. It was the most...

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Tags: Research and Ratings

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05/19/17
SportsBusiness Daily: Applebee's Sees Big Visibility For New Ad

Applebee's' " Perfect Pairing " spot gained the most visibility of any commercial that debuted from May 8-14 during sports programming, a week dominated by NBA and NHL playoffs, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. The ad, via by Grey Gl ...

Tags: Marketing and Sponsorship

05/15/17
SportsBusiness Journal: Capital One, Coke crack sponsor top 10

Coca-Cola honored the North Carolina Tar Heels’ national championship with signature bottles. The partnerships that the NCAA has with Capital One and Coca-Cola have become two of the most ...

Tags: Research and Ratings

05/11/17
SportsBusiness Daily: Opdivo Leads Brand Exposure During Derby

Opdivo, a medication used to treat lung cancer, gained the most visibility of any commercial that aired during the Kentucky Derby on NBC, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. The ad for the Bristol-Myers Squibb product netted $1.68M in ...

Tags: Research and Ratings

05/10/17
SportsBusiness Daily: Louisville Slugger Retiring Jeter's Bat Model

The Yankees will retire Derek Jeter's No. 2 this weekend, but it is not the only retirement connected to the former player. The Louisville Slugger P72, the only bat used by Jeter in his pro career, will become the only model number that the bat maker has ever retired in its 133-year existence. After ...

Tags: Marketing and Sponsorship

04/24/17
SportsBusiness Journal: NBA gets Safety Act certification

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Tags: Leagues and Governing Bodies

04/19/17
SportsBusiness Daily: Soccer Properties Continue To Lead On Social

Attendees at the '17 CAA World Congress of Sports tomorrow morning will hear from three major stakeholders in the sport here --  MLS Commissioner Don Garber, U.S. Soccer President Sunil Gulati and CONCACAF President Victor Montagliani, who also serves as a FIFA VP. The session is timely, as acc ...

Tags: Research and Ratings, Soccer

04/13/17
SportsBusiness Daily: Masters Week Heavy On M-B, AT&T Spots

Mercedes-Benz' "Doors" spot gained the most visibility of any commercial that debuted from April 3-9 during sports programming, a week dominated by The Masters, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. The M-B ad, via by Mer ...

Tags: Marketing and Sponsorship, CBS, Golf

03/31/17
SportsBusiness Daily: NCAA Biggest TV Ad Spender On Women's Tourney

Leading up to this weekend's women's Final Four, advertisers have spent more than $9.2M in advertising during the women's NCAA Basketball Tournament broadcasts on ESPN's various platforms, according to an SBJ/SBD analysis of iSpot.tv data. There were 203 different brands that have generated 357 uni ...

Tags: Marketing and Sponsorship, NCAA

03/29/17
SportsBusiness Daily: AT&T Is Top NCAA Tourney TV Spender To Date

Advertisers during men's March Madness telecasts through the Elite 8 have spent more than $739.6M across CBS, TBS, TNT and truTV, according to an SBJ/SBD analysis of iSpot.tv data. There have been 224 different brands that have generated 512 unique ads and 7,994 total airings during that span. GMC's ...

Tags: Marketing and Sponsorship, NCAA

03/24/17
SportsBusiness Daily: Alfa Romeo Spot Scores During WBC Games

For those watching World Baseball Classic games on MLB Network, it may have felt like a certain Alfa Romeo car ad was on loop, as the Italian brand has 121 airings across 40 games, according to an SBJ/SBD analysis of iSpot.TV data. There were a total of 168 brands that aired ads during WBC game ...

Tags: Marketing and Sponsorship, MLB Network

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