About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Data Shows AT&T As Top Spender During NCAA Tourney TV, With 225 Spots Aired

Published in SportsBusiness Daily on 03 / 29 / 17

Advertisers during men's March Madness telecasts through the Elite 8 have spent more than $739.6M across CBS, TBS, TNT and truTV, according to an SBJ/SBD analysis of iSpot.tv data. There have been 224 different brands that have generated 512 unique ads and 7,994 total airings during that span. GMC's...

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Tags: Marketing and Sponsorship, NCAA

More Stories by this Author

01/30/17
SportsBusiness Daily: SB Leading To Record Spending Around Houston

Activities related to Super Bowl LI will generate a record $190M in direct spending throughout the greater Houston area, according to figures released today by PricewaterhouseCoopers. PwC U.S. Sports & Tourism Sector Dir Adam Jones said when adjusting for inflation, the area could see an approxi ...

Tags: Events and Attractions, Super Bowl

01/30/17
SportsBusiness Journal: Safety Act designation covers security

Should an act of terrorism occur at an NFL-sponsored event in Houston this week, the league, the security firm it hired to staff the game and ancillary events, and Harris County (Texas) are each guaranteed to be granted a high level of limited liability protection from having to pay claims that migh ...

Tags: In-Depth

01/30/17
SportsBusiness Journal: On the move: A relocation timeline

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Tags: In-Depth

01/16/17
SportsBusiness Journal: MLS sponsor loyalty: Coke bubbles up

In its sophomore year as an MLS sponsor, Coca-Cola not only has become the brand that soccer fans most likely associate with the league, but the relationship has become one of the soda maker’s most-recognized league-level partnerships. According to results of the annual MLS sponso ...

Tags: Research and Ratings

01/16/17
SportsBusiness Journal: Record $6.2B in venues opening in ’17

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Tags: In-Depth

12/23/16
SportsBusiness Daily: MLB Teams Went Big With Playoff Giveaways

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Tags: Research and Ratings, MLB

12/22/16
SportsBusiness Daily: Coke Vs. Pepsi At Bowl Venues

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Tags: Marketing and Sponsorship, Coca-Cola, PepsiCo, Dr Pepper Snapple Group

12/16/16
SportsBusiness Daily: Gift Suites Highlight Early Bowl Games

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12/16/16
SportsBusiness Daily: Bobblehead HOF Unveils Basketball Champions Series

The National Bobblehead HOF & Museum unveiled a series of bobbleheads commemorating NCAA Men’s Basketball National Championships for 11 D-I Schools. Each bobble features the school’s current mascot with replica NCAA National Championship trophies, as well as a backing that lists the ...

12/16/16
SportsBusiness Daily: Data: Chevy Popular With CFP Schools

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Tags: Research and Ratings

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