About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

NFL agents, firm seek bankruptcy protection

Published in SportsBusiness Journal on 09 / 22 / 14

Longtime NFL agents Ethan Lock and Eric Metz and the company they own, football player representation firm LMM Sports Management, each filed for Chapter 11 bankruptcy protection earlier this month. The two agents and their company, which represents 30 NFL players, filed for Chapter 11 reorganizat...

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Tags: Labor and Agents

More Stories by this Author

06/23/14
SportsBusiness Journal: Goodyear's newest blimp to take flight in July

In the fall of 2007, executives at Goodyear Tire & Rubber knew they would soon need to make a decision about the future of one of the most enduring icons in American sports. The technology and physical structure of each member of its three-ship fleet of GZ-20 blimps was nearly unchange ...

Tags: Marketing and Sponsorship

06/23/14
SportsBusiness Journal: Flying high

G oodyear Tire & Rubber began building blimps in 1912, but its rise to being synonymous with major sporting events began on New Year’s Day 1955, when live footage from its Enterprise airship was integrated into NBC’s coverage of the Rose Parade and Rose Bowl game in Pasadena, ...

Tags: Marketing and Sponsorship

06/23/14
SportsBusiness Journal: On assignment, and getting some air time

SportsBusiness Journal’s David Broughton had an opportunity to ride along in Goodyear’s Spirit of Innovation blimp this spring. The setting: The season opener for the Miami Marlins, a game that featured a national TV broadcast on ESPN2. As part of the blimp crew for the night, B ...

Tags: Marketing and Sponsorship

06/16/14
SportsBusiness Journal: Sponsor Loyalty: NHL

The recent NHL season brought the league not only record game attendance and strong TV ratings, but the league’s corporate partners also received higher levels of recognition by NHL fans than they did in the previous season, according to the results of the eighth annual sponsor loyal ...

Tags: Research and Ratings

05/21/14
On The Ground: MiLB's Clash of the Caps voting favoring new or new-look teams

Want an example of how fresh sells better, Minor League Baseball-style? Fan voting for MiLB’s Clash of the Caps contest ends tomorrow. Heading into these final two days of voting, the leaderboard in this contest — which asks, Who has the best cap in the minor leagues? — features ...

Tags: On The Ground

05/19/14
SportsBusiness Journal: Padres first, Tigers surge in survey

Detroit Tigers fans looking to buy season tickets in the spring of 2013 were likely to have experienced a take-it-or-leave-it approach with the team’s sales agents if they balked at buying a full-season package. Those agents, according to ticket-seeking fans, also were unlikely to offer ...

Tags: Research and Ratings

05/12/14
SportsBusiness Journal: Sponsor Loyalty: NCAA

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