About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Beauty and the beast: Monster’s tantalizing HR reward

Published in SportsBusiness Journal on 02 / 06 / 17

Miami’s Monster target and a beast of a reward. Photo by: ROBERT VIGON / MIAMI MARLINS (2) Call it the Miami sound machine. ...

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Tags: In-Depth

More Stories by this Author

12/16/16
SportsBusiness Daily: Bobblehead HOF Unveils Basketball Champions Series

The National Bobblehead HOF & Museum unveiled a series of bobbleheads commemorating NCAA Men’s Basketball National Championships for 11 D-I Schools. Each bobble features the school’s current mascot with replica NCAA National Championship trophies, as well as a backing that lists the ...

12/16/16
SportsBusiness Daily: Data: Chevy Popular With CFP Schools

Chevrolet should "take advantage of the upcoming college football semifinals, since fans from all four schools show a high degree of interest in those brands," according to data provided exclusively to THE DAILY by data science and media technology firm 4C. College football fans who engage wi ...

Tags: Research and Ratings

12/05/16
SportsBusiness Journal: ‘Suite’ gifts, and even a few ugly ones

Who wouldn’t want to load Santa’s sleigh? Bowl gifts Click here for a comprehensive list of bowl game gifts by date. The chart also includes links to Resource Guide Live for more information on the bowl games. For the third straight year, a majority of c ...

Tags: Colleges

12/05/16
SportsBusiness Journal: Alabama scores some serious bling

Nick Saban’s Alabama team won the College Football Playoff national title last season, and Crimson Tide players took home three championship rings in the process. Former Tide player Reggie Ragland shows some of his champio ...

Tags: Colleges

12/05/16
SportsBusiness Journal: CFP champ could unwrap $5,600 in gifts

Whichever team gets to hold the College Football Playoff national championship trophy next month, its players will have secured a total gift haul of up to $5,620 should they run the table across their conference title game, the semifinal bowl game and the Jan. 9 national championship. The p ...

Tags: Colleges

11/21/16
SportsBusiness Journal: Nod on: Bobbleheads top MLB promos again

The Dodgers distributed 454,000 bobbleheads this season. Photo by: GETTY IMAGES If you want to know what freebie MLB fans were most likely to receive when they showed up to the ...

Tags: Research and Ratings

11/14/16
SportsBusiness Journal: Sponsor Loyalty: MLB

Major League Baseball sponsors saw an increase in the number of fans who could correctly identify them as league partners this season, according to the results of this year’s annual MLB sponsor loyalty survey conducted for SportsBusiness Journal by Turnkey Sports & Entertainment. ...

Tags: Research and Ratings

11/14/16
SportsBusiness Journal: Research goes deep into minds of fans

NFL fans were less inclined than others to find game-day socializing more interesting than the game itself. Photo by: GETTY IMAGES Soccer fans pay attention to what’s on t ...

Tags: Research and Ratings

11/08/16
SportsBusiness Daily: Clinton Outspends Trump On Sports Events

Hillary Clinton since July 1 has spent nearly two and a half times as much as Donald Trump advertising during nationally televised sports programming, according to THE DAILY 's analysis of iSpot.tv data. Around 71% of the $22.4M Clinton spent on sportscasts since July 1 came during Rio Olympic ...

Tags: Marketing and Sponsorship

11/04/16
SportsBusiness Daily: Data Suggests NFL Viewing Down Due To Politics

There is reason to believe that the NFL’s current ratings troubles may not last, according to new data from research firm Civic Science. The Pittsburgh-based group operates real-time, in-market reader surveys for more than 350 news outlets, content and social networks nationwide. The firm co ...

Tags: Research and Ratings

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