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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Minor league merch sales reach new high

Published in SportsBusiness Journal on 06 / 01 / 15

The 160 minor league teams in the United States and Canada that are affiliated with MLB clubs collectively generated an all-time high $60.3 million in 2014 through the sale of apparel, headwear and novelties, according to data obtained by SportsBusiness Journal and scheduled to be released...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/01/15
SportsBusiness Journal: Minor league merch sales reach new high

The 160 minor league teams in the United States and Canada that are affiliated with MLB clubs collectively generated an all-time high $60.3 million in 2014 through the sale of apparel, headwear and novelties, according to data obtained by SportsBusiness Journal and scheduled to be released ...

Tags: Marketing and Sponsorship

04/27/15
SportsBusiness Journal: Sponsor Loyalty: NCAA

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Tags: Research and Ratings

04/09/15
SportsBusiness Daily: Topps, VF Lead MLBPA Licensee Payments

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03/30/15
SportsBusiness Journal: Courtside popping for NCAA sponsors

It was 2013 when the NCAA finally welcomed corporate sponsors inside arenas during March Madness with limited visibility on the LED courtside signage. Two years later, research shows that NCAA tournament courtside signage is now the most visible and valuable exposure that NCAA sponsors receive, even ...

Tags: Marketing and Sponsorship, Media, Colleges

03/16/15
SportsBusiness Journal: NFL Sponsor Loyalty

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Tags: Research and Ratings

03/09/15
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Tags: In-Depth, Facilities

02/16/15
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On The Ground: Outback to Fathead: Sponsors activate at bowl games

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Tags: On The Ground

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