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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Data Shows NBA Finals Generated $164.4M In TV Ad Revenue, Led By Spots From Samsung

Published in SportsBusiness Daily on 06 / 24 / 16

The NBA Finals on ABC generated $164.4M in ad revenue, with 146 different brands airing at least one spot during the seven-game Cavaliers-Warriors series, according to data from iSpotv. Samsung earned $10.9M via its two Galaxy S7 Edge spots. “Time,” featuring actor Danny Glover, aired ni...

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Tags: Marketing and Sponsorship, NBA, Samsung

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06/24/16
SportsBusiness Daily: NBA Finals Generated $164.4M In TV Ad Revenue

The NBA Finals on ABC generated $164.4M in ad revenue, with 146 different brands airing at least one spot during the seven-game Cavaliers-Warriors series, according to data from iSpotv. Samsung earned $10.9M via its two Galaxy S7 Edge spots. “Time,” featuring actor Danny Glover, aired ni ...

Tags: Marketing and Sponsorship, NBA, Samsung

06/22/16
SportsBusiness Daily Global: Nielsen Closes On Repucom Deal

Nielsen on Tuesday announced that it has completed its acquisition of Connecticut-based broadcast analysis firm Repucom for an undisclosed amount. Nielsen and Repucom held a global town hall from Stamford on Monday morning, notifying employees of t ...

Tags: Finance, North America

06/21/16
SportsBusiness Daily: Nielsen Closes On Repucom Deal

Nielsen this morning is scheduled to announce it has completed its acquisition of Connecticut-based broadcast analysis firm Repucom for an undisclosed amount. Nielsen and Repucom are holding a global town hall from Stamford this morning, notifying ...

06/20/16
SportsBusiness Journal: Sponsor Loyalty: NHL

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Tags: Research and Ratings

06/13/16
SportsBusiness Journal: MiLB extends merch sales hot streak

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Tags: Leagues and Governing Bodies

06/02/16
SportsBusiness Daily: Kia Top TV Spender During Conference Finals

Kia was the top overall TV ad spender during the NBA and NHL conference finals, spending nearly $4.9M during that span, with 13 different commercials airing a total of 177 times across TNT, ESPN, NBC and NBCSN, according to an SBJ/SBD analysis of data from iSpot.tv. Kia's most valuable spot, ca ...

Tags: NBA, NHL, Marketing and Sponsorship, Kia Motors, Samsung

05/17/16
SportsBusiness Daily: Jersey Logo Value For Warriors, Lakers

For the two weeks leading up to Lakers G Kobe Bryant’s final game and the Warriors record-breaking win, social media measurement firm Hookit tracked posts generated by NBA teams and players, the league, media, fans and relevant hashtags and mentions to quantify the second-screen media value of ...

Tags: Research and Ratings, NBA

05/16/16
SportsBusiness Journal: Lambeau latest to get DHS designation

The Green Bay Packers have been awarded a federal Safety Act designation and certification, the highest level in a program run by the U.S. Department of Homeland Security. The recognition gives the team protection from paying claims that might be filed by victims in the event of a terro ...

Tags: Facilities

05/11/16
SportsBusiness Daily: Discover Sees Big Derby Social Lift

KFC on Saturday during coverage of the Kentucky Derby ran a 30-second spot titled “Colonel Sanders Story” that generated 28,633 engagements across Facebook and Twitter, marking the most of any sponsor or brand associated with the NBC telecast, according to data provided exclusively to ...

Tags: Marketing and Sponsorship

05/02/16
SportsBusiness Journal: Sponsor Loyalty: NCAA

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Tags: Research and Ratings, Marketing and Sponsorship

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