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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Bud, Coke continue to rule the diamond

Published in SportsBusiness Journal on 11 / 20 / 17

Budweiser’s 38-year relationship with Major League Baseball has paid big dividends in terms of sponsorship recognition, according to the survey. GETTY IMAGES It seems like a perfect m...

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Tags: Research and Ratings

More Stories by this Author

11/20/17
SportsBusiness Journal: Bud, Coke continue to rule diamond

Budweiser’s 38-year relationship with Major League Baseball has paid big dividends in terms of sponsorship recognition, according to the survey. GETTY IMAGES It seems like a perfect m ...

Tags: Research and Ratings

11/13/17
SportsBusiness Journal: Pop-culture brands drive MLB promotions

Charlie Brown, Darth Vader, Captain America and Lord Snow are packing ’em in at the ballpark. Or at least they did in 2017. More accurately, the four fictional characters each played a critical role in the evolution of a new data-driven me ...

Tags: Leagues and Governing Bodies

11/13/17
SportsBusiness Journal: Beer, vodka boost PGA Tour results

Three quarters of the PGA Tour’s official sponsors increased their category-leading market shares this year, according to the tour’s ninth Sponsor Loyalty survey, conducted recently for SportsBusiness Journal by Turnkey Sports & Entertainment. And booze helped lead the way. ...

Tags: Research and Ratings

11/10/17
SportsBusiness Daily: GEICO Sloth Spot Gets Sports TV Impressions

GEICO's "Game Night With a Sloth" spot generated 141.7 million media impressions from Oct. 30-Nov. 5 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by real-time TV ad attention analytics compan ...

Tags: Research and Ratings

10/30/17
SportsBusiness Journal: Next sports sponsorship category

Photo by: COURTESY OF MILB Apparel One of the biggest areas of growth in the minor leagues is a niche that is as old as the game itself. Minor League Baseball’s 160 clubs combined to wear 1,300 d ...

Tags: In-Depth

10/20/17
SportsBusiness Daily: AT&T's iPhone 8 Spot Sees Returns On Sports TV

AT&T's " iPhone 8: More " spot, which showcases the new phone's features and offers free HBO for new customers, generated 140.1 million media impressions Oct. 10-16 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY ...

Tags: Research and Ratings

10/13/17
SportsBusiness Daily: Taco Bell Ad Gets Big Impressions Number

Taco Bell's " Perfect Union " spot, which promotes its new $5 Crispy Chicken Quesadilla Box, generated 120.3 million media impressions Oct. 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by re ...

Tags: Research and Ratings

10/09/17
SportsBusiness Journal: Indians claim a rare ratings win

First Look podcast, with MLB postseason discussion beginning at the 16:40 mark: Spurred by a 22-game winning streak from late August through early September that captivated the city of Cleveland, the defending American League champion Indians finished the regular season with MLB’ ...

Tags: Media, Research and Ratings

10/09/17
SportsBusiness Journal: Social engagements

COLLEGE Ohio State is No. 1 — at least when its athletic department’s social media presence is compared to the rest of its collegiate brethren, according to MVPindex, a firm that measures social media impact and return on i ...

Tags: In-Depth

10/02/17
SportsBusiness Daily: Browns Gets SAFETY Act Designation For Venue

The Browns have been awarded a SAFETY Act designation from the Dept. of Homeland Security -- the agency's second-highest award -- for its security practice at FirstEnergy Stadium. Designation is a prerequisite for certification and gives the team a significant level of liability protection through S ...

Tags: Facilities, Cleveland Browns

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