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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Alfa Romeo Spot Gets Biggest Return During World Baseball Classic Games On MLB Net

Published in SportsBusiness Daily on 03 / 24 / 17

For those watching World Baseball Classic games on MLB Network, it may have felt like a certain Alfa Romeo car ad was on loop, as the Italian brand has 121 airings across 40 games, according to an SBJ/SBD analysis of iSpot.TV data. There were a total of 168 brands that aired ads during WBC game...

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Tags: Marketing and Sponsorship, MLB Network

More Stories by this Author

03/24/17
SportsBusiness Daily: Alfa Romeo Spot Scores During WBC Games

For those watching World Baseball Classic games on MLB Network, it may have felt like a certain Alfa Romeo car ad was on loop, as the Italian brand has 121 airings across 40 games, according to an SBJ/SBD analysis of iSpot.TV data. There were a total of 168 brands that aired ads during WBC game ...

Tags: Marketing and Sponsorship, MLB Network

03/20/17
SportsBusiness Daily: Pitt Selects Heather Lyke As AD

Eastern Michigan AD Heather Lyke today at 1:00pm ET will be introduced today as Pitt’s new AD, making her the fourth female AD out of the 65 schools in the Power Five conferences. The others are N.C. State's Debbie Yow, Penn State's Sandy Barbour and Washington's Jennifer Cohen. In the last 15 ...

Tags: Colleges

03/20/17
SportsBusiness Journal: NFL fans go 3-for-3 in knowing sponsors

NFL Hall of Famer Joe Montana, the Houston Texans’ J.J. Watt, Archie Manning and Papa John’s founder and CEO John Schnatter host a pizza-making demo at Super Bowl 50. Photo by: AP IMAGES ...

Tags: Research and Ratings

03/06/17
SportsBusiness Journal: College venues act as temp stop

While they wait for construction to be completed on their new stadiums, Major League Soccer’s two newest franchises will each pay more than $1 million to play their first several games at a college football stadium near their eventual permanent home, according to lease agreements for both club ...

Tags: In-Depth

03/06/17
SportsBusiness Journal: Gift suite debuts at Women’s Final Four

The NCAA will treat the women’s semifinalists to a gift suite at the season-ending event in Dallas later this month. Last year the NCAA debuted a gift suite at the men’s Final Four at NRG Stadium.

Tags: Colleges

02/27/17
SportsBusiness Journal: Players in the esports space

Editor's Note: This story is revised from the print edition. ESL   ■ Headquarters: Cologne, Germany ■ Launched: 2000 Known as the world’s largest eports event organizer, ESL launched its U.S. studio in Burban ...

Tags: In-Depth

02/27/17
SportsBusiness Journal: Trends, numbers to watch in esports

Esports viewership ELeague Telecasts Average viewers Season 1 (Spring 2016) 10 247,000 Season 2 (Fall 2016) 6 257,000 ELea ...

Tags: In-Depth

02/06/17
SportsBusiness Journal: Monster’s tantalizing HR reward

Miami’s Monster target and a beast of a reward. Photo by: ROBERT VIGON / MIAMI MARLINS (2) Call it the Miami sound machine. ...

Tags: In-Depth

02/03/17
SportsBusiness Daily: SB Spots Seeing Less Social Media Interaction

The slow pace of brands releasing Super Bowl teasers via digital and/or linear platforms in '17 may have contributed to a lag for some key online ad metrics, according to analysis of data from iSpot.tv. As of 9:00am ET on Friday, just 32 brands had released an online version of what is expected to b ...

Tags: Marketing and Sponsorship, Super Bowl

01/30/17
SportsBusiness Daily: SB Leading To Record Spending Around Houston

Activities related to Super Bowl LI will generate a record $190M in direct spending throughout the greater Houston area, according to figures released today by PricewaterhouseCoopers. PwC U.S. Sports & Tourism Sector Dir Adam Jones said when adjusting for inflation, the area could see an approxi ...

Tags: Events and Attractions, Super Bowl

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