About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Data Shows World Surf League Had Most-Watched Video Globally Over Last Year

Published in SportsBusiness Daily on 07 / 21 / 17

California-based analytics and valuation company Hookit looked at the Facebook, Twitter and Instagram posts of 1,255 leagues, teams and federations across the globe from June 16, 2016-June 15, 2017, and ranked them based on a composite score that took into account factors such as views, shares, lik...

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Tags: Research and Ratings

More Stories by this Author

07/21/17
SportsBusiness Daily: World Surf League Video Gets Big Play Globally

California-based analytics and valuation company Hookit looked at the Facebook, Twitter and Instagram posts of 1,255 leagues, teams and federations across the globe from June 16, 2016-June 15, 2017, and ranked them based on a composite score that took into account factors such as views, shares, lik ...

Tags: Research and Ratings

07/17/17
SportsBusiness Daily: NHL Credit Card Partners Getting Fan Awareness

Nearly one third of NHL fans correctly identified Visa as one of the league's official credit card partners, the highest such rate in the 11-year history of the league’s sponsor loyalty study, fielded annually for SBJ/SBD by Turnkey Sports & Entertainment. Visa has been the league&rs ...

Tags: Marketing and Sponsorship, NHL

07/17/17
SportsBusiness Journal: Hockey’s partners put up historic stats

NHL sponsors scored a hat trick in the league’s 11th annual Sponsor Loyalty study, fielded recently for SportsBusiness Journal by Turnkey Sports & Entertainment. Goal No. 1: For the second year in a row, NHL fans knew who the league’s official partners were in all 10 of ...

Tags: Research and Ratings

07/17/17
SportsBusiness Journal: Local MLB ratings throw a sinker

The Cubs are down 17 percent from last year's championship season. Photo by: GETTY IMAGES The TV ratings doldrums are hitting local baseball, with 18 of the 29 U.S.-based MLB teams showing ratings ...

Tags: Media

07/17/17
SportsBusiness Journal: How social research was conducted

Hookit launched its data and measurement platform in 2013, and continuously tracks the posts, content and engagement of more than 500,000 entities. For this study, Hookit analyzed the more than 6.7 million social media posts on Facebook, Twitter and Instagram that were made by 1,255 leagues, federat ...

Tags: Research and Ratings

07/14/17
SportsBusiness Daily: Burger King Leads New Sports Ads In Exposure

Burger King's "Summer Deal" spot, which touts its grilled hot dogs, generated 16.4 million media impressions from July 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics ...

Tags: Research and Ratings

07/07/17
SportsBusiness Daily: Dell's "Spider-Man"-Themed Spot Gets Returns

Dell's  "Spider-Man: Homecoming" spot , which touts its Inspiron 15 7000 Gaming computer around the Marvel film that is being released on Friday, generated 28.8 million media impressions June 26-July 2 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, acc ...

Tags: Research and Ratings

06/30/17
SportsBusiness Daily: MasterCard Digit Wallet Spot Gets Returns

MasterCard’s " Pelican Took My Wallet " spot promoting the credit card brand's Masterpass digital wallet generated nearly 14.5 million media impressions from June 19-25 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis o ...

Tags: Research and Ratings

06/28/17
SportsBusiness Daily: Ball Family Saw Major Social Buzz Around Draft

No. 2 overall pick Lonzo Ball generated the most social media buzz around the '17 NBA Draft when he was officially selected by the Lakers, according to Nielsen Sports Social24. The spotlight on Ball also brought valuable exposure to his family-owned Big Baller Brand. In the 24 hours following the D ...

Tags: Research and Ratings, Nielsen Media Research, NBA

06/26/17
SportsBusiness Journal: 10 ways AI-powered tech aids sports

Fans finding their way around an unfamiliar ballpark or arena. Media companies looking for a more efficient way to create highlight clips. Viewers craving more information about how their favorite players perform in the clutch. Organizations that are serving all of these consumers and more are incre ...

Tags: In-Depth

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