About The Author
David Broughton
David Broughton is research director for SportsBusiness Journal.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Reds’ ticket staff tops ‘mystery shopper’ list05 / 20 / 13The Cincinnati Reds and their season-ticket sales staff scored the highest mark among MLB clubs in this year’s mystery shopper survey conducted by research firm IntelliShop exclusively for SportsBusiness Journal. The survey, now in its third year, features two dozen professional ... Tags: Research and Ratings |
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MiLB merchandise sales near record level
The Class A Savannah (Ga.) Sand Gnats and Class AA Pensacola (Fla.) Blue Wahoos, two clubs with vastly different baseball histories, are first-time entrants on the list of Minor League Baseball clubs that generated the most merchandise sales last year, according to data obtained by Sport ...
Capital One charges to front
Capital One commercials featuring Alec Baldwin and Charles Barkley that aired during the NCAA men’s basketball tournament were aimed at fans’ funny bone, but it is the credit card company that may be smiling most. More than 37 percent of fans surveyed in a Sponsor Loyalty ...
Tags: Research and Ratings
Penguins among top-rated teams since ’97
Are this year’s Pittsburgh Penguins about to join the ranks of the most-watched American sports teams? Heading into their final regular-season games last week, the Penguins were on pace to post the highest average RSN rating for any U.S.-based MLB, NBA or NHL team since 2002. P ...
Tags: Media
Thunder rolls in ratings
The Oklahoma City Thunder finished the 2012-13 NBA season with the league’s highest average local TV rating. The Thunder’s 8.65 average on FS Oklahoma marks an astonishing 659 percent increase from the team’s 2008-09 inaugural season in Oklahoma City. The team with ...
Tags: Research and Ratings
NHL sees RSN ratings increases
Editor's note: This story is updated from the print edition. Just as the NBA’s ratings shot up during its shortened season last year, the NHL is seeing similar gains across its U.S. networks — both national and local. Twenty-one of the 22 U.S.-based teams for which Sp ...
Tags: Media
For hoops teams, swag season is here
Editor's note: This story is updated from the print edition. Participants in this year’s Division I men’s and women’s Final Fours will receive NCAA gift packages worth approximately $750, including a Jostens ring in a commemorative wooden display box and a piece of the court ...
Tags: Colleges
NFL Sponsor Loyalty
Better ingredients, better pizza, best score — among avid fans, at least. Papa John’s, an NFL corporate sponsor for less than three years, has dethroned Gatorade, a league sponsor since 1983, as the brand most identified by avid NFL fans as an NFL sponsor, according to the r ...
Tags: Research and Ratings
Thunder making noise with ratings
Editor’s note: This story is revised from the print edition. As the NBA heads into the second half of its season, the Oklahoma City Thunder, residing in the nation’s 41st-largest TV market, is posting some of the highest local NBA ratings in at least two years. Through ...
Tags: Media
Ad rates lift NASCAR exposure value
The Daytona 500 was the top race in terms of media value, along with being the only race to make the list of top 10 brands ranked by exposure. Photo by: GETTY IMAGES Brand exposure for companies doing business wi ...
PGA Tour Sponsor Loyalty
Tenured PGA Tour partners Coca-Cola and MasterCard both earned record awareness levels among tour fans in 2012, according to the results of the annual PGA Tour Sponsor Loyalty survey, conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. Forty-one percent ...
Tags: Research and Ratings
