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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Geico, Automakers Top $1.16B In Rio Ad Spending Across NBC Nets

Published in SportsBusiness Daily on 08 / 22 / 16

Olympic programming on NBC, NBC Sports, USA Network, MSNBC, Bravo, CNBC and Golf Channel generated an estimated $1.16 billion in advertising revenue, according to an SBJ analysis of iSpot.tv data.   Geico led all TV advertisers during the 17 days of coverage, spending an estimated $44 million...

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Tags: On The Ground in Rio

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08/22/16
SportsBusiness Daily: Geico, Autos Top $1.16B In Ad Spending

Olympic programming on NBC, NBC Sports, USA Network, MSNBC, Bravo, CNBC and Golf Channel generated an estimated $1.16 billion in advertising revenue, according to an SBJ analysis of iSpot.tv data.   Geico led all TV advertisers during the 17 days of coverage, spending an estimated $44 million ...

Tags: On The Ground in Rio

08/19/16
SportsBusiness Daily: Autos Spend $168M On Rio Advertising

Automakers have spent more than $168.3 million in advertising during Rio Olympic broadcasts on NBC and its sister networks through the first two weeks of the Games, more than twice that of any other industry, according to a SportsBusiness Journal analysis of iSpot.tv data. Twenty-two diffe ...

Tags: On The Ground in Rio

08/19/16
SportsBusiness Daily Global: U.S. Political Groups Spend $11M On Rio Ads

More than $11M was spent by political groups during Olympic broadcasts, and almost all of that green was blue.   Hillary Clinton’s campaign spent $10.2M in national Olympic telecasts and another $968,000 on local NBC affiliates’ Olympic coverage, according to a SportsBusiness Jour ...

Tags: On The Ground in Rio

08/18/16
SportsBusiness Daily: Political Groups Spend $11M On Rio Ads

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Tags: On The Ground in Rio

08/18/16
SportsBusiness Daily: Chevy's 'Up' Most Expensive Rio Spot

Through the first 13 days of Olympic broadcasts on NBC and its sister networks, 399 brands have generated 809 unique ads and 15,560 total airings worth an estimated $941.4 million, according to a SportsBusiness Journal analysis of iSpot.tv data. The most expensive spot is Chevrolet’s ...

Tags: On The Ground in Rio

08/17/16
SportsBusiness Daily: Movies Rack Up $56.7M In Rio Ads

Through Day 12 of Rio Olympics coverage on NBC’s networks, movie companies have spent approximately $56.7 million promoting upcoming films. That makes up 6.3 percent of the total ad revenue generated by NBC, and trails only automakers ($154.4 million) and insurance companies ($72.7 m ...

Tags: On The Ground in Rio

08/17/16
SportsBusiness Daily: Study Shows Game-Day Experiences For MLS

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08/16/16
SportsBusiness Daily: Geico Threatens BMW Atop Ad Podium

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Tags: On The Ground in Rio

08/12/16
SportsBusiness Daily: Chevy Spot Still Leads Rio Ad Spending

Through the first six days of Olympic broadcasts on NBC and its sister networks, 319 brands have generated 584 unique ads and 5,983 total airings worth an estimated $377 million, according to a SportsBusiness Journal analysis of iSpot.tv data. The most expensive spot is Chevrolet’s a ...

Tags: On The Ground in Rio

08/11/16
SportsBusiness Daily: Comcast Runs $54.7M Worth Of Ads

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Tags: On The Ground in Rio

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