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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Ace Hardware Spots Top Media Impressions During Recent Sports TV Telecasts

Published in SportsBusiness Daily on 08 / 18 / 17

Ace Hardware's "Number of Ways" spot, which touted its 5,000-store celebration sale , generated 12.9 million media impressions from Aug. 7-13 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from real-time...

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Tags: Research and Ratings

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08/18/17
SportsBusiness Daily: Ace Hardware Spots See Strong Impressions

Ace Hardware's "Number of Ways" spot, which touted its 5,000-store celebration sale , generated 12.9 million media impressions from Aug. 7-13 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from real-time ...

Tags: Research and Ratings

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SportsBusiness Daily: NHL Credit Card Partners Getting Fan Awareness

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