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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Outback to Fathead: Sponsors activate at bowl games

Published in On The Ground on 12 / 08 / 14

We’ve been tracking for many years how college football bowl sponsors activate with their respective games. Outback, for example, will again this year host an annual welcome dinner in Tampa before its namesake game, with Auburn and Wisconsin players being this year’s guests. At last year...

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Tags: On The Ground

More Stories by this Author

12/08/14
On The Ground: Outback to Fathead: Sponsors activate at bowl games

We’ve been tracking for many years how college football bowl sponsors activate with their respective games. Outback, for example, will again this year host an annual welcome dinner in Tampa before its namesake game, with Auburn and Wisconsin players being this year’s guests. At last year ...

Tags: On The Ground

12/08/14
SportsBusiness Journal: CFP, new bowls boost spending on gifts

The introduction of the College Football Playoff, the addition of several new postseason games (including one outside the U.S.), and the continued expansion of the player gift suite concept have brought a new level of organized chaos to those who work behind the scenes in college football’s po ...

Tags: Colleges

12/05/14
SportsBusiness Daily: College Bowls Line Up Gifts For Players

{podcast} SBJ's David Broughton and Brandon McClung talk about the annual college bowl gifts list Hair dryers, aloha shirts and belt buckles return as bowl gifts this season, but new to the roster are pylons and custom-made Fatheads, according to SportsBusiness Daily/Journal’s annu ...

Tags: Colleges

12/05/14
SportsBusiness Daily: Bowl Game Gift Spending Up 11%

{podcast} SBJ's David Broughton and Brandon McClung talk about the annual college bowl gifts list  Hair dryers, aloha shirts and belt buckles return as bowl gifts this season, but new to the roster are pylons and custom-made Fatheads, according to SportsBusiness Daily/Journal’s annua ...

12/01/14
SportsBusiness Journal: No brands pulling away from NASCAR pack

Predicting what brands would fare well in our eighth annual NASCAR sponsor loyalty survey would have been as risky as guessing before the season who would be the 2015 Sprint Cup Series champion. The results were decidedly mixed in this year’s study of how well fans recognize NASCA ...

Tags: Research and Ratings

11/24/14
SportsBusiness Journal: Anheuser-Busch retains its MLB crown

For the third consecutive season, Anheuser-Busch InBev was the most-recognized MLB sponsor among the league’s fans this year, according to the results of the eighth annual SportsBusiness Journal/Daily MLB sponsor loyalty survey, conducted by Turnkey Sports & Entertainment. For ...

Tags: Research and Ratings

11/18/14
SportsBusiness Daily: Goodyear To Debut New Blimp

Goodyear's new Zeppelin, Wingfoot One, is scheduled to make its broadcast debut tomorrow, hovering above ESPN's "SportsCenter" live set in Cleveland from noon-3:00pm ET. Weather permitting, the new $21M Akron-based ship will fly overhead around Quicken Loans Arena for the network's coverage of the S ...

11/17/14
SportsBusiness Journal: Bobble domination of promos continues

Bobbleheads, T-shirts and headwear remained popular giveaways for MLB clubs this year (even if they may have carried a typo or two), but 2014 also saw a military-based company make its debut among the most-active sponsors of teams’ promotional efforts. According to SportsBusiness Jour ...

Tags: Research and Ratings

10/20/14
SportsBusiness Journal: Sponsor Loyalty: PGA Tour

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Tags: Marketing and Sponsorship

10/13/14
SportsBusiness Journal: Soccer fans follow sponsors

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Tags: Research and Ratings

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