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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Nod on: Bobbleheads top MLB promos again

Published in SportsBusiness Journal on 11 / 21 / 16

The Dodgers distributed 454,000 bobbleheads this season. Photo by: GETTY IMAGES If you want to know what freebie MLB fans were most likely to receive when they showed up to the ...

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Tags: Research and Ratings

More Stories by this Author

11/21/16
SportsBusiness Journal: Nod on: Bobbleheads top MLB promos again

The Dodgers distributed 454,000 bobbleheads this season. Photo by: GETTY IMAGES If you want to know what freebie MLB fans were most likely to receive when they showed up to the ...

Tags: Research and Ratings

11/14/16
SportsBusiness Journal: Sponsor Loyalty: MLB

Major League Baseball sponsors saw an increase in the number of fans who could correctly identify them as league partners this season, according to the results of this year’s annual MLB sponsor loyalty survey conducted for SportsBusiness Journal by Turnkey Sports & Entertainment. ...

Tags: Research and Ratings

11/14/16
SportsBusiness Journal: Research goes deep into minds of fans

NFL fans were less inclined than others to find game-day socializing more interesting than the game itself. Photo by: GETTY IMAGES Soccer fans pay attention to what’s on t ...

Tags: Research and Ratings

11/08/16
SportsBusiness Daily: Clinton Outspends Trump On Sports Events

Hillary Clinton since July 1 has spent nearly two and a half times as much as Donald Trump advertising during nationally televised sports programming, according to THE DAILY 's analysis of iSpot.tv data. Around 71% of the $22.4M Clinton spent on sportscasts since July 1 came during Rio Olympic ...

Tags: Marketing and Sponsorship

11/04/16
SportsBusiness Daily: Data Suggests NFL Viewing Down Due To Politics

There is reason to believe that the NFL’s current ratings troubles may not last, according to new data from research firm Civic Science. The Pittsburgh-based group operates real-time, in-market reader surveys for more than 350 news outlets, content and social networks nationwide. The firm co ...

Tags: Research and Ratings

10/21/16
SportsBusiness Daily: Goodyear Officially Adds Wingfoot Two Blimp

Savannah James , Akron native and wife of Cavaliers F LeBron James , Friday afternoon will formerly christen Wingfoot Two, the newest addition to Goodyear’s airship fleet. The 246.4-foot long ship is Goodyear’s second Zeppelin, as the company continues to phase out its blimp roster. Wi ...

10/17/16
SportsBusiness Journal: Sponsored backdrops by league

S portsBusiness Journal contacted each club in the NFL, NBA, MLS, NHL and MLB to find out what corporate logo(s) appeared, or were scheduled to appear, this season on the backdrops that are visible behind players and coaches during pregame and postgame press conferences, in-game inter ...

Tags: In-Depth

10/17/16
SportsBusiness Journal: PGA Tour sponsor survey a mixed bag

A Grey Goose and Coca-Cola cocktail may not sound appealing, but the two certainly created a buzz among casual golf fans in this year’s PGA Tour sponsor loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. One-third of casual PGA Tour fa ...

Tags: Research and Ratings

10/10/16
SportsBusiness Journal: Slowdown seen for media

The pie just keeps getting bigger. Media rights revenue generated by the North American sports industry is projected to total $18.2 billion this year, the category’s third consecutive year of double-digit annual growth, according to a report scheduled to be released today by Price ...

Tags: Research and Ratings

10/06/16
SportsBusiness Daily: Mercedes Sees Engagement From RC Fans

Ryder Cup fans who interacted last weekend with the event via mentions, retweets, comments and/or post likes on a Ryder Cup, athlete or brand Facebook page or Twitter handle were far more likely to also engage with Mercedes-Benz than they were with any other of the event's sponsors or advertisers, a ...

Tags: Marketing and Sponsorship

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