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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Data Shows Jersey Logo Value Generated By Lakers, Warriors During Historic Finales

Published in SportsBusiness Daily on 05 / 17 / 16

For the two weeks leading up to Lakers G Kobe Bryant’s final game and the Warriors record-breaking win, social media measurement firm Hookit tracked posts generated by NBA teams and players, the league, media, fans and relevant hashtags and mentions to quantify the second-screen media value of...

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Tags: Research and Ratings, NBA

More Stories by this Author

05/17/16
SportsBusiness Daily: Jersey Logo Value For Warriors, Lakers

For the two weeks leading up to Lakers G Kobe Bryant’s final game and the Warriors record-breaking win, social media measurement firm Hookit tracked posts generated by NBA teams and players, the league, media, fans and relevant hashtags and mentions to quantify the second-screen media value of ...

Tags: Research and Ratings, NBA

05/16/16
SportsBusiness Journal: Lambeau latest to get DHS designation

The Green Bay Packers have been awarded a federal Safety Act designation and certification, the highest level in a program run by the U.S. Department of Homeland Security. The recognition gives the team protection from paying claims that might be filed by victims in the event of a terro ...

Tags: Facilities

05/11/16
SportsBusiness Daily: Discover Sees Big Derby Social Lift

KFC on Saturday during coverage of the Kentucky Derby ran a 30-second spot titled “Colonel Sanders Story” that generated 28,633 engagements across Facebook and Twitter, marking the most of any sponsor or brand associated with the NBC telecast, according to data provided exclusively to ...

Tags: Marketing and Sponsorship

05/02/16
SportsBusiness Journal: Sponsor Loyalty: NCAA

Fans of college sports are more aware of the companies that are official NCAA sponsors than they were a year ago, according to the fourth annual sponsor loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. All 12 official NCAA partners across ...

Tags: Research and Ratings, Marketing and Sponsorship

04/25/16
SportsBusiness Journal: Warriors sweep local TV ratings

Editor’s note: This story is revised from the print edition. The Golden State Warriors’ march to 73 wins gave them not only a regular-season record for victories this year, but also a triple crown of sorts for local TV ratings: the top average rating among all NBA teams ...

Tags: Media

04/18/16
SportsBusiness Journal: Sabres end Penguins’ RSN reign

The Buffalo Sabres have ended the Pittsburgh Penguins’ run atop the NHL’s local TV ratings chart. The Sabres, despite a sub-.500 record, averaged a league-best 6.55 rating for their games on MSG in the 2015-16 season. That’s up 60 percent from Buffalo’s 2014-15 seaso ...

Tags: Media

04/11/16
SportsBusiness Daily: Topps Was Top MLBPA Licensee In '15

The MLBPA last year received at least $1M from 11 different licensees, according to the union's most recently filed LM-2 with the U.S. Department of Labor. Four of the 12 companies that made the million-dollar list in '14 did not make the '15 list, including Outerstuff, Hothead Games, Gloops and Gre ...

Tags: Marketing and Sponsorship, MLB

04/07/16
SportsBusiness Daily: Tire Category Examined Across Several Leagues

As Falken Tire begins its first full season as MLB's official sponsor in the category, a new study of select league tire sponsors shows the brand has a long way to go before it catches up with its more recognized rivals, according to tire category data provided exclusively to THE DAILY ...

Tags: Research and Ratings, Repucom

04/04/16
SportsBusiness Daily: MLB Clubs Ramp Up Bobblehead Giveaways

MLB teams will combine to give away 147 different bobbleheads this season, according to SBJ/SBD 's analysis of promotional schedules published on each club's website as of April 1. Most teams adjust their promotional schedule throughout the season, but if all goes as planned, '16 would ...

Tags: MLB Season Preview

03/21/16
SportsBusiness Journal: Budweiser's social buzz

Budweiser, MLB’s official beer, received more than $7.5 million in social media value last season as a result of posts made by 25 MLB clubs on Facebook, Twitter and Instagram, according to social media data firm Hookit. The valuation is based on team posts that contained the Budweiser logo ...

Tags: In-Depth, MLB Season Preview

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