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Daniel Kaplan

Staff writer Daniel Kaplan covers the NFL, finance and tennis.

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Pro Football HOF Hires 16W Marketing To Sell Corporate Sponsorships

Published in SportsBusiness Daily on 07 / 31 / 14

The Pro Football HOF tabbed 16W Marketing to sell sponsorships for the Canton, Ohio, institution. 16W is charged with selling the Hall and its travelling shows to corporate partners. Allstate and Ford are current HOF sponsors. In addition to the Hall itself, 16W can sell against several ye...

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