About The Author

Christopher Botta

Christopher Botta is a staff writer for SportsBusiness Journal.

Featured Story

Penguins again rock local-market TV ratings

04 / 14 / 14

For the fifth consecutive time, the Pittsburgh Penguins led the way among NHL clubs for local-market TV ratings for the league’s regular season. The ranking is based on an analysis of ratings information for clubs that make their Nielsen data available. The NHL’s regular sea...

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Tags: Media

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Biz, hockey sides align for Blackhawks

Scotty Bowman, the most successful coach in NHL history, never would have gone for it while leading the Montreal Canadiens to four consecutive Stanley Cups in the late 1970s. When Bowman, 79, now a consultant with the Chicago Blackhawks, participates in scouting meetings run by his son, Stan ...

Tags: Franchises

5 questions with EPL's Scudamore

Premier League Chief Executive Richard Scudamore was in New York last week as NBC Sports Group announced its coverage plans for the league’s 2013-14 season, the first year of a new three-year, $250 million broadcast deal. All 380 matches during the season, which begins in August, will be carr ...

Tags: Leagues and Governing Bodies

AT&T renews soccer deals

AT&T has signed a multiyear renewal of its sponsorship of MLS, U.S. Soccer and the Mexican Soccer Federation. The deal, valued by an industry source at eight figures annually, was completed last week with Soccer United Marketing, MLS’s commercial arm. ...

Tags: Marketing and Sponsorship

Turning on Dynamo TV

After two consecutive MLS Cup championship appearances and last year’s opening of BBVA Compass Stadium, the Houston Dynamo prioritized video content creation for its 2013 season. March brought the debut of Dynamo TV, a YouTube channel that covers the team on and off the pitch, 24/7. “ ...

Tags: In-Depth, World Congress of Sports

Heineken targets UEFA fans in U.S.

A social media initiative by Heineken during the UEFA Champions League encourages American soccer fans to participate in a photo competition to win a viewing party for their city for the championship game. Each time fans ages 21 and older post photos of themselves watching a Champions League matc ...

Tags: Marketing and Sponsorship

MLS checks in with Foursquare

Major League Soccer has signed a one-year deal with Foursquare, the location-based social networking site, for the 2013 season. Financial details were not disclosed, but Chris Schlosser, vice president of MLS Digital, called the deal an expansion of a partnership the league had with Foursquare la ...

Tags: Marketing and Sponsorship

CCM’s focus helps allay lockout pain

Having the foresight to focus a campaign around elite youth hockey players enabled CCM to minimize damage during the NHL lockout, but looking back, Reebok’s hockey brand cannot dismiss the setbacks that were sustained during the four-month league shutdown. ...

Tags: Marketing and Sponsorship

MLS highs and lows

Scoring goals ■ Seattle Sounders: Led the league last season in average attendance (43,144) — 20,000 more than the second-place The Seattle Sounders continue to be a crowd pleaser. Photo by: Getty I ...

Tags: In-Depth

From the club president's desk

With the 2013 Major League Soccer season opening, six club presidents took the time to share their thoughts on some of the major issues surrounding their teams and the league. Here are highlights of what they had to say to SportsBusiness Journal MLS writer Christopher Botta. ...

Tags: In-Depth

Pfister goes bigger with Devils

Wayne Pfisterer wasn’t sure he wanted to do another deal with the New Jersey Devils. During the 2011-12 NHL season, his company, New Jersey-based renewable energy operation Pfister Energy had held a standard, one-year sponsorship with the club, with a dasherboard presence and marketing opportu ...

Tags: Marketing and Sponsorship

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