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Christopher Botta

Christopher Botta is a staff writer for SportsBusiness Journal.

Featured Story

Penguins again rock local-market TV ratings

04 / 14 / 14

For the fifth consecutive time, the Pittsburgh Penguins led the way among NHL clubs for local-market TV ratings for the league’s regular season. The ranking is based on an analysis of ratings information for clubs that make their Nielsen data available. The NHL’s regular sea...

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Tags: Media

More Stories by this Author

11/04/13
Stars align for Cosmos on, off the field

In their return to NASL play for the first time since 1985, the New York Cosmos this fall met their budget, ranked first among clubs in attendance and, on the field, advanced to the league’s championship match on Saturday. “I don’t think we could ask for any more than what we&rs ...

Tags: Leagues and Governing Bodies

11/04/13
Attendance strong, but MLS sees TV dip

Major League Soccer completed its 2013 regular season feeling good about its attendance despite a slight decline at the gate, but it is faced with decisions on how to improve its lagging television ratings. With an average of 18,611 fans per match across its 19 clubs, MLS this year exceeded the 1 ...

Tags: Leagues and Governing Bodies

10/28/13
Playoffs, U.S. team lift MLS Web numbers

Competitive playoff races in Major League Soccer along with the U.S. men’s national team’s successful bid to qualify for next year’s World Cup are helping MLS’s website reach new heights in viewership. According to comScore data, the number of average monthly users on MLSS ...

Tags: Leagues and Governing Bodies

10/21/13
Winter Classic, fest sales hit records

Sponsorship inventory is sold out for all prime positions at the 2014 Bridgestone NHL Winter Classic and SiriusXM Hockeytown Winter Festival in Michigan. According to the NHL, the number of partners signed and amount of sponsorship revenue secured are both highs for the six-year history of the W ...

Tags: Events and Attractions

10/21/13
Lawton lends expertise to wife’s company

In a career that has taken him from NHL player to agent and general manager, Brian Lawton’s latest endeavor is away from the ice — in the sales and technology space. Sportsdigita Brian Lawton ...

Tags: Marketing and Sponsorship

10/14/13
14 NHL teams use NeuLion apps

NeuLion, the NHL’s technology partner behind league flagship digital products GameCenter and GameCenter Live, has produced team-branded mobile applications for 14 NHL clubs this season. T ...

Tags: Leagues and Governing Bodies

10/14/13
RSE Ventures opening office in Hong Kong

RSE Ventures is expanding into Asia. The New York-based sports, entertainment and technology company co-founded by Matt Higgins and Miami Dolphins owner Stephen Ross is opening an office in Hong Kong by the end of October. RSE Asia’s first venture is the creation of the Catalyst Media Group ...

Tags: Marketing and Sponsorship

10/07/13
Xcel reaches for goals

The NHL nominated Xcel Energy Center this year for the Beyond Sport Award for excellence in sustainability. It didn’t win, but the home arena of the Minnesota Wild has come a long way since management first started establishing goals five years ago to reduce the facility’s carbon footpri ...

Tags: In-Depth

10/07/13
MLS opens talks with ESPN, NBC

MLS has started negotiations to extend its media deals with ESPN and NBC Sports Group. The league is in an exclusive negotiating window with ESPN that expires at the end of this month. It also is in an exclusive negotiating period with NBC Sports Group, and while it’s unclear when that wind ...

Tags: Leagues and Governing Bodies

09/30/13
Bruin’s ‘Advil moment’ leads to NHL deal

Editor's note: This story is revised from the print edition. A soon-to-be-announced sponsorship agreement between the NHL and Pfizer to promote the Advil brand was inspired in part by a courageous shift by Boston Bruins forward Gregory Campbell during last season’s playoffs. In Game ...

Tags: Marketing and Sponsorship

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