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Christopher Botta

Christopher Botta is a staff writer for SportsBusiness Journal.

Featured Story

Penguins again rock local-market TV ratings

04 / 14 / 14

For the fifth consecutive time, the Pittsburgh Penguins led the way among NHL clubs for local-market TV ratings for the league’s regular season. The ranking is based on an analysis of ratings information for clubs that make their Nielsen data available. The NHL’s regular sea...

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Tags: Media

More Stories by this Author

01/20/14
Stadium Series cast follows script

Putting its big-event strategy to a grueling test, the NHL is about to produce three outdoor games over five days on two coasts. Final preparations are taking place this week for the opening of the Coors Light NHL Stadium Series, which begins Saturday night when the Los Angeles Kings and Anaheim ...

Tags: Leagues and Governing Bodies

01/13/14
King of all Super Bowl parties

Besides “The Book of Mormon,” arguably the hottest ticket in New York outside of the Super Bowl is for a one-night-only event. On Jan. 31, Sirius XM is hosting a public birthday party for Howard Stern at Hammerstein Ballroom. Jimmy Kimmel will host the show, which will be broadcast li ...

Tags: Super Bowl

01/13/14
Hot tickets on Broadway

For Broadway theater producers, this year’s Super Bowl is a mixed blessing. “We’re not expecting it to be a boon, but we’re also not expecting a drop-off,” said Charlotte St. Martin, executive director of The Broadway League, a trade association of theater owners and ...

Tags: Super Bowl

01/06/14
Earthquakes turning to agency Pivot

The San Jose Earthquakes have hired San Francisco-based marketing agency Pivot to help the MLS club explore sponsorship deals for its jersey and new stadium. Pivot is owned and operated by former Golden State Warriors sponsorship executive Ben Shapiro. The agreement, effective the start of this ...

Tags: Franchises

12/16/13
Michigan aims to set Classic standard

With more than 100,000 fans expected in attendance, a pair of Original Six franchises, and new event highs being established for sponsor activation and credentialed media, the 2014 Bridgestone NHL Winter Classic at Michigan Stadium is poised to be the biggest of them all. And likely always will b ...

Tags: Events and Attractions

12/02/13
Small-payroll teams rise to MLS Cup

Proving that any club with strong management can contend for a championship in Major League Soccer, MLS Cup 2013 on Saturday between Sporting Kansas City and Real Salt Lake features teams from two of the smallest markets in the league. “We don’t view ourselves as a small-market club, ...

Tags: Events and Attractions

11/25/13
Canada to deliver for NHL

The NHL is crafting a series of Canadian television deals that could increase its average annual rights fees to more than $350 million, nearly double the current amount, while creating a Sunday night telecast franchise for the league. The ongoing negotiations involve five Canadian networks: CBC, ...

Tags: Media

11/18/13
NHL ready for Thanksgiving

This year’s Discover NHL Thanksgiving Showdown is essentially a restart for the league after its earlier attempts to make the game a franchise were halted by last season’s lockout. ' “The game is positioned as a family and holiday event, and we’re just at the start,” ...

Tags: Leagues and Governing Bodies

11/18/13
Sharks sport a new philosophy

The San Jose Sharks, in their first full season with SAP co-founder Hasso Plattner as their principal owner, are enjoying a strong start on the ice but also are transforming their business identity. The franchise is increasing its focus on hockey-related businesses that complement the NHL operati ...

Tags: Franchises

11/11/13
Hip-hop sensibility fuels new Kings line

Mister Cartoon, a canvas and tattoo artist, has designed for Nike and Vans, but never for a pro or college sports team. Photo by: GETTY IMAGES For Los Angeles street artist Mister Car ...

Tags: Franchises

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