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Gulati talks about FIFA post, state of soccer06 / 17 / 13U.S. Soccer Federation President Sunil Gulati will not discuss much about the 2014 FIFA World Cup for one simple reason: The U.S. men’s national team has not qualified for it yet. Beginning with a match Tuesday against Honduras at Rio Tinto Stadium in Utah, the club has three matches left to ... Tags: In-Depth |
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MLS checks in with Foursquare
Major League Soccer has signed a one-year deal with Foursquare, the location-based social networking site, for the 2013 season. Financial details were not disclosed, but Chris Schlosser, vice president of MLS Digital, called the deal an expansion of a partnership the league had with Foursquare la ...
CCM’s focus helps allay lockout pain
Having the foresight to focus a campaign around elite youth hockey players enabled CCM to minimize damage during the NHL lockout, but looking back, Reebok’s hockey brand cannot dismiss the setbacks that were sustained during the four-month league shutdown. ...
MLS highs and lows
Scoring goals ■ Seattle Sounders: Led the league last season in average attendance (43,144) — 20,000 more than the second-place The Seattle Sounders continue to be a crowd pleaser. Photo by: Getty I ...
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From the club president's desk
With the 2013 Major League Soccer season opening, six club presidents took the time to share their thoughts on some of the major issues surrounding their teams and the league. Here are highlights of what they had to say to SportsBusiness Journal MLS writer Christopher Botta. ...
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Pfister goes bigger with Devils
Wayne Pfisterer wasn’t sure he wanted to do another deal with the New Jersey Devils. During the 2011-12 NHL season, his company, New Jersey-based renewable energy operation Pfister Energy had held a standard, one-year sponsorship with the club, with a dasherboard presence and marketing opportu ...
NBC ready for year two
NBC believes that Major League Soccer’s television presence will benefit this season from the network’s deal to broadcast English Premier League games. “What’s good for the goose is good for the gander,” said Jon Miller, president of programming for NBC Sports and NB ...
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What's next for New York?
If everything comes together for Major League Soccer this year, the league will announce a second team in the New York market to begin play in 2016, receive a $100 million expansion fee for the franchise, finalize a deal for a $300 million soccer stadium in Queens, and introduce an extravagantly wea ...
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Despite lockout losses, NHL steams ahead
What’s not seen, and what might never be known, is what might have been lost. But one month into the NHL’s lockout-abbreviated season, attendance, TV and online numbers paint a picture of a league that appears to have come back well from its third work stoppage in 18 years. “You ...
NAPA, Behr renew deals with Mexican team
NAPA Auto Parts and Behr Paints have renewed deals with Soccer United Marketing for sponsorship of Mexico’s men’s national team. The renewals — valued at seven figures annually, according to industry sources — are seen as an illustration of the increased popularity of the ...
U.K. firm helps Rapids reach a new state
The marketing campaign for the Colorado Rapids’ 2013 season carries the themes “A State of Mind” and “Colorado For Life.” Ironically, the MLS club reached the decision to go with those home-based slogans after working with an agency — from Derby, England. The R ...
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