About The Author

Christopher Botta

Christopher Botta is a staff writer for SportsBusiness Journal.

Featured Story

Keeper of the Cup has a Fit in TV campaign

Published in SportsBusiness Journal on 07 / 21 / 14

He is one of hockey’s most recognizable faces, appearing now in a second national TV campaign, yet he doesn’t play the game. Phil Pritchard, the Hockey Hall of Fame curator more commonly known for donning white gloves in his role as the personal attendant of the Stanley Cup, is in a s...

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Tags: Marketing and Sponsorship

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Tags: Events and Attractions

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Tags: On The Ground

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