About The Author

Christopher Botta

Christopher Botta is a staff writer for SportsBusiness Journal.

Featured Story

Kroenke comfortable wearing a second hat

05 / 20 / 13

Josh Kroenke says his appointment as Colorado Avalanche president should negate the perception that he and his father, Stan — owner of the Avs and NBA Nuggets — favor one Denver-based franchise over the other. “It was a perception created by a few people here,” said the 33...

Read More

Tags: Franchises

More Stories by this Author

03/25/13
Heineken targets UEFA fans in U.S.

A social media initiative by Heineken during the UEFA Champions League encourages American soccer fans to participate in a photo competition to win a viewing party for their city for the championship game. Each time fans ages 21 and older post photos of themselves watching a Champions League matc ...

Tags: Marketing and Sponsorship

03/18/13
MLS checks in with Foursquare

Major League Soccer has signed a one-year deal with Foursquare, the location-based social networking site, for the 2013 season. Financial details were not disclosed, but Chris Schlosser, vice president of MLS Digital, called the deal an expansion of a partnership the league had with Foursquare la ...

Tags: Marketing and Sponsorship

03/11/13
CCM’s focus helps allay lockout pain

Having the foresight to focus a campaign around elite youth hockey players enabled CCM to minimize damage during the NHL lockout, but looking back, Reebok’s hockey brand cannot dismiss the setbacks that were sustained during the four-month league shutdown. ...

Tags: Marketing and Sponsorship

03/04/13
MLS highs and lows

Scoring goals ■ Seattle Sounders: Led the league last season in average attendance (43,144) — 20,000 more than the second-place The Seattle Sounders continue to be a crowd pleaser. Photo by: Getty I ...

Tags: In-Depth

03/04/13
From the club president's desk

With the 2013 Major League Soccer season opening, six club presidents took the time to share their thoughts on some of the major issues surrounding their teams and the league. Here are highlights of what they had to say to SportsBusiness Journal MLS writer Christopher Botta. ...

Tags: In-Depth

03/04/13
Pfister goes bigger with Devils

Wayne Pfisterer wasn’t sure he wanted to do another deal with the New Jersey Devils. During the 2011-12 NHL season, his company, New Jersey-based renewable energy operation Pfister Energy had held a standard, one-year sponsorship with the club, with a dasherboard presence and marketing opportu ...

Tags: Marketing and Sponsorship

03/04/13
NBC ready for year two

NBC believes that Major League Soccer’s television presence will benefit this season from the network’s deal to broadcast English Premier League games. “What’s good for the goose is good for the gander,” said Jon Miller, president of programming for NBC Sports and NB ...

Tags: In-Depth

03/04/13
What's next for New York?

If everything comes together for Major League Soccer this year, the league will announce a second team in the New York market to begin play in 2016, receive a $100 million expansion fee for the franchise, finalize a deal for a $300 million soccer stadium in Queens, and introduce an extravagantly wea ...

Tags: In-Depth

02/18/13
Despite lockout losses, NHL steams ahead

What’s not seen, and what might never be known, is what might have been lost. But one month into the NHL’s lockout-abbreviated season, attendance, TV and online numbers paint a picture of a league that appears to have come back well from its third work stoppage in 18 years. “You ...

Tags: Leagues and Governing Bodies

02/11/13
NAPA, Behr renew deals with Mexican team

NAPA Auto Parts and Behr Paints have renewed deals with Soccer United Marketing for sponsorship of Mexico’s men’s national team. The renewals — valued at seven figures annually, according to industry sources — are seen as an illustration of the increased popularity of the ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug