About The Author

Christopher Botta

Christopher Botta is a staff writer for SportsBusiness Journal.

Featured Story

Keeper of the Cup has a Fit in TV campaign

Published in SportsBusiness Journal on 07 / 21 / 14

He is one of hockey’s most recognizable faces, appearing now in a second national TV campaign, yet he doesn’t play the game. Phil Pritchard, the Hockey Hall of Fame curator more commonly known for donning white gloves in his role as the personal attendant of the Stanley Cup, is in a s...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/12/13
SportsBusiness Journal: Owners see Coyotes thriving in Phoenix

Becoming the co-owner and alternate governor of a team that has been owned by its league for the last four years means that Anthony LeBlanc has a lot of work ahead of him. LeBlanc, fellow Canadian businessman George Gosbee and nine partners completed their acquisition of the Phoenix Coyotes from ...

Tags: Franchises

08/05/13
On The Ground: Fans flock to Cosmos’ “first game back”

The sold-out crowd was mostly in place at the start of the national anthem. Photo by: CHRISTOPHER BOTTA / STAFF “We’ll always be able to say we were at the first game back ...

Tags: On The Ground, Leagues and Governing Bodies, Franchises

08/05/13
SportsBusiness Daily: Mexico-U.S. Soccer Match Sells Out

The U.S. Soccer Federation announced that the men's national team's FIFA World Cup qualifier against Mexico on Sept. 10 in Columbus is sold out. The seating capacity for Crew Stadium is 24,000. According to U.S. Soccer, the crowd will include the largest organized supporters section in the federatio ...

08/05/13
SportsBusiness Journal: Garber, MLS set for TV talks

Editor's note: This story is revised from the print edition. Major League Soccer’s negotiations for new broadcast agreements will begin this fall with Gary Stevenson, the newly hired president and managing director of MLS Business Ventures, “leading the charge,” said Commiss ...

Tags: Leagues and Governing Bodies

08/02/13
SportsBusiness Daily: EA Inks Deal With EPL Club Liverpool

Liverpool has signed a three-year partnership with Electronic Arts, making EA Sports the club's official football video gaming partner starting with the '13-14 EPL season. Fans attending matches at the EPL club's Anfield stadium will have the opportunity to play "FIFA 14" and will have access t ...

07/31/13
SportsBusiness Daily: Wells Fargo Inks Multiyear Deal With MLS

Wells Fargo has signed a multiyear deal with MLS and Soccer United Marketing, marking the financial institution’s first sponsorship of a national sports league to go along with its numerous team and venue deals. The partnership will be announced prior to the AT&T MLS All-Star Game ton ...

07/30/13
SportsBusiness Daily: Goldman Sachs Partners With Henry

For each goal and assist by MLS Red Bulls F Thierry Henry  for the '13 season, Goldman Sachs Gives will contribute funds to Grassroot Soccer, a not-for-profit organization that utilizes soccer as a platform to educate about HIV. Up to the amount of $150,000, Goldman Sachs Gives – the don ...

07/29/13
SportsBusiness Journal: Concerts headline MLS All-Star events

Sporting Kansas City President Robb Heineman summed up his expectations for the 2013 AT&T MLS All-Star Game in his team’s city when he said, “We may be a small market, but we’re going to put on a good show.” Five days of events culminate on Wednesday with a match at Sp ...

Tags: Events and Attractions

07/29/13
SportsBusiness Journal: Insignia signs Emirates as partner

Emirates has signed a deal to become the founding partner and exclusive international airline of the Guinness International Champions Cup, the eight-team soccer tournament that comes to the United States this week and culminates with a final in Miami on Aug. 7. Also, Adidas has signed on as provi ...

Tags: Marketing and Sponsorship

07/29/13
SportsBusiness Journal: For Cosmos, rebirth on a modest scale

On Saturday, the historic New York Cosmos, a brand associated with the legendary Pelé and the Studio 54 era of the late 1970s, will be back on the pitch for the first time in almost three decades. In the weeks leading up to their return, easily one of the most heavily hyped efforts around a s ...

Tags: Franchises

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