About The Author

Christopher Botta

Christopher Botta is a staff writer for SportsBusiness Journal.

Featured Story

Penguins again rock local-market TV ratings

04 / 14 / 14

For the fifth consecutive time, the Pittsburgh Penguins led the way among NHL clubs for local-market TV ratings for the league’s regular season. The ranking is based on an analysis of ratings information for clubs that make their Nielsen data available. The NHL’s regular sea...

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Tags: Media

More Stories by this Author

10/01/12
How a Facebook chat turned costly

The interview given by Jim Devellano, Detroit Red Wings senior vice president, that resulted in a reported $250,000 fine could serve as a cautionary tale for executives using social media: Devellano’s interview was initiated by a connection on Facebook. The NHL fined the Red Wings on Sept. ...

Tags: Franchises

10/01/12
Dempsey scores with new watch

In another sign of Clint Dempsey’s growing stature as an endorser, the Deuce Limited Edition watch arrives in stores internationally this week. The Deuce — Dempsey wears No. 2 for Tottenham Hotspur of the English Premier League — is made by California-based Jorg Gray. The watche ...

Tags: Marketing and Sponsorship

09/24/12
App keeps NHLPA members up to speed

During the NHL lockout, NHL Players’ Association Executive Director Don Fehr is working to keep players unified, involved and informed about developments through tried and true methods that he has used for decades, but the union also is using new technology, including an app it created for pla ...

Tags: Leagues and Governing Bodies

09/24/12
Big Red soda sees sales boost

The marketers of Big Red soda have used the partnership between parent company Dr Pepper Snapple Group and the Houston Dynamo for promotion of the soft drink to the MLS club’s Hispanic fan base this year. And as the 2012 MLS season winds down, results are coming in. ...

Tags: Marketing and Sponsorship

09/10/12
MLS to use summit to tell its story

Editor's note: This story is revised from the print edition. Major League Soccer will host more than 250 team, league and industry executives Wednesday and Thursday in Columbus for the 2012 MLS Business Summit. The featured speakers will be U.S. men’s soccer coach Jurgen Klinsmann and C ...

Tags: Leagues and Governing Bodies

09/10/12
Parties eye potential impact of lockout

With the NHL’s collective-bargaining agreement set to expire on Saturday, the prospect of what could be the league’s third lockout since 1994 had both insiders and industry experts making note last week of likely areas of impact. Formal talks between the NHL and NHL Players’ Ass ...

Tags: Leagues and Governing Bodies

09/03/12
7Up partners with Earthquakes

The San Jose Earthquakes have signed 7Up Bottling, a subsidiary of the Dr Pepper Snapple Group, as the first founding partner for the team’s new stadium. The six-year deal is for mid-six figures annually, according to an industry source. The sponsorship is scheduled to be announced Tuesday. ...

Tags: Franchises

09/03/12
Florida Panthers adding to staff

At a time when NHL clubs are more likely to be considering cutbacks in staff or compensation, the Florida Panthers are hiring. Sunrise Sports & Entertainment, which controls the Panthers and the team’s BankAtlantic Center in Sunrise, Fla., has reorganized its corporate sponsorship depar ...

Tags: Franchises

08/27/12
Tanzania’s ‘tentacles’ reach Seattle

An unlikely sponsor is drawing attention to its product with advertising in Major League Soccer and the English Premier League: the United Republic of Tanzania. Seattle Sounders FC last month signed a one-year partnership with Tanzania, the East African country with a population of more than 43 m ...

Tags: Marketing and Sponsorship

08/20/12
Premium hockey card series rolls

Troubled economy? Labor uncertainty in the NHL? So what? Upper Deck on Sept. 11 will release its latest installment of The Cup, a high-end series of hockey cards. Each pack costs $400. There are only five cards in a pack, occasionally a bonus sixth, but the trading card company promises gold & ...

Tags: Marketing and Sponsorship

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