About The Author

Christopher Botta

Christopher Botta is a staff writer for SportsBusiness Journal.

Featured Story

Kroenke comfortable wearing a second hat

05 / 20 / 13

Josh Kroenke says his appointment as Colorado Avalanche president should negate the perception that he and his father, Stan — owner of the Avs and NBA Nuggets — favor one Denver-based franchise over the other. “It was a perception created by a few people here,” said the 33...

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Tags: Franchises

More Stories by this Author

05/20/13
Demos key to Microsoft’s MLS deal

Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se ...

Tags: Marketing and Sponsorship

05/13/13
MLS makes Topps its official card

Major League Soccer has signed a six-year agreement with Topps that gives the card company the designation “official trading card producer” for MLS. Financial terms were unavailable. Andrew Farrell's autographed card w ...

Tags: Marketing and Sponsorship

05/13/13
Isles dates part of arena pitch

In its bid to win Nassau County’s request for proposals to develop the Nassau Coliseum property on Long Island, the group led by Barclays Center developer Bruce Ratner believes it has an ace up its sleeve: It has pledged that the New York Islanders, who are leaving Nassau for Brooklyn in 2015, ...

Tags: Facilities

05/06/13
Leiweke: Don’t underestimate me or MLSE

As Tim Leiweke heads to Toronto to begin putting his imprint on the Maple Leaf Sports & Entertainment conglomerate, the newly hired CEO knows the talk that is following him north of the border. “I hear people saying that the MLSE platform is not near the platform of AEG and that I won&r ...

Tags: Franchises

05/06/13
Continental Tire renews with MLS

Continental Tire has renewed its sponsorship of MLS and has added a partnership with the U.S. Soccer Federation. Terms of the multiyear deals — which were secured by Soccer United Marketing, MLS’s marketing arm — were not disclosed, but according to an industry insider, the agree ...

Tags: Marketing and Sponsorship

04/29/13
Easton’s new skate starts a fight

A recent skirmish between manufacturers Easton and Bauer shows that feisty battles in hockey can take place not only on the ice, but also in the offices of major brands. Easton last month debuted an $800 skate called the Mako, named after what is considered the world’s fastest shark. The co ...

Tags: Marketing and Sponsorship

04/22/13
Biz, hockey sides align for Blackhawks

Scotty Bowman, the most successful coach in NHL history, never would have gone for it while leading the Montreal Canadiens to four consecutive Stanley Cups in the late 1970s. When Bowman, 79, now a consultant with the Chicago Blackhawks, participates in scouting meetings run by his son, Stan ...

Tags: Franchises

04/22/13
5 questions with EPL's Scudamore

Premier League Chief Executive Richard Scudamore was in New York last week as NBC Sports Group announced its coverage plans for the league’s 2013-14 season, the first year of a new three-year, $250 million broadcast deal. All 380 matches during the season, which begins in August, will be carr ...

Tags: Leagues and Governing Bodies

04/15/13
AT&T renews soccer deals

AT&T has signed a multiyear renewal of its sponsorship of MLS, U.S. Soccer and the Mexican Soccer Federation. The deal, valued by an industry source at eight figures annually, was completed last week with Soccer United Marketing, MLS’s commercial arm. ...

Tags: Marketing and Sponsorship

04/01/13
Turning on Dynamo TV

After two consecutive MLS Cup championship appearances and last year’s opening of BBVA Compass Stadium, the Houston Dynamo prioritized video content creation for its 2013 season. March brought the debut of Dynamo TV, a YouTube channel that covers the team on and off the pitch, 24/7. “ ...

Tags: In-Depth, World Congress of Sports

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