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Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Soccer’s growing reach

Published in SportsBusiness Journal on 06 / 02 / 14

They were standing five deep along the bar, shoulder to shoulder from wall to wall, spilling out the open front door and into the courtyard, where another screen provided a viewing spot for those who hadn’t secured space inside. It is like this on many a Saturday at Hooligans, a soccer bar ...

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Tags: In-Depth

More Stories by this Author

09/14/98
SportsBusiness Journal: NCAA may disable high-tech 'lumber'

Andy Lopez speaks frankly when he's asked whether bat technology has outrun the confines of college baseball, and whether coaches from top-line programs are willing to speak up and do something about it. "As college coaches, we have financial responsibilities that we're trying to meet, so you ...

Tags: Easton, NCAA

09/14/98
SportsBusiness Journal: R.J. Reynolds giveaway pays off

When R.J. Reynolds said No Bull, it meant it. The cigarette manufacturer has given away $3 million this year to drivers and fans as part of an incentive package tied to five NASCAR Winston Cup series' keystone events — the Daytona 500, Coca-Cola 600 at Charlotte, Brickyard 400 at Indian ...

Tags: NASCAR

09/14/98
SportsBusiness Journal: The marketing monster

As he watched Mark McGwire topple milestone after milestone in the week leading up to his season-record 62nd home run, the same image kept flashing before John DeWall's eyes: The Abbey, Seal Beach. Each time McGwire sat in front of a camera during a postgame news conference, he wore a gray ...

Tags: Arizona Cardinals, Detroit Red Wings, Frito-Lay, Integrated Sports International (ISI), New Era, New York Yankees, Nutmeg Mills, Pro Player Inc., QVC Inc., St. Louis Cardinals, Starter, VF Corp., YankeeNets

09/14/98
SportsBusiness Journal: Marlins may be ready to rally

The Florida Marlins appear to be steadying themselves. They've nearly got an owner, and they're keeping the general manager who built them. Banking on assertions that Boca Raton commodities trader John Henry will purchase the team, Marlins general manager Dave Dombrowski last week agreed to ...

Tags: Miami Marlins, Fox, Los Angeles Dodgers, News Corp

09/07/98
SportsBusiness Journal: Budweiser launches blimp campaign in a hail of home runs

Anheuser-Busch was looking for a way to launch a highly visible advertising campaign that would cross through several sports that it sponsors. And along came Mark McGwire. Which is as visible as you get right now. McGwire's home run quest is at the heart of the first of a series of commercia ...

Tags: Anheuser-Busch Cos., Arizona Cardinals, DDB Needham Worldwide Inc., NASCAR, St. Louis Cardinals

09/07/98
SportsBusiness Journal: MLB goal: No round-trip riot

A person who strode into the left-field stands at Busch Stadium in St. Louis and dropped $500,000 into the crowd might be prosecuted for breaching the peace. Mark McGwire was set to do something similar to that last week as he stormed toward history. And all that St. Louis Cardinals manageme ...

Tags: Anheuser-Busch Cos., Arizona Cardinals, Atlanta Braves, Chicago Cubs, Miami Marlins, MLB, Pro Player Inc., Shop At Home Network, St. Louis Cardinals, Time Warner

08/31/98
SportsBusiness Journal: NASCAR-Coke deal may be a real (big) thing

NASCAR's goal of global expansion got a boost last week when the Coca-Cola Co. — maker of the world's pre-eminent soft-drink brand — agreed to sponsor what may turn out to be the largest single-event merchandising deal in NASCAR history. Coke will sponsor cars driven by Dale Earnhardt ...

Tags: Action Performance Cos., Anheuser-Busch Cos., Dale Earnhardt Inc., NASCAR

08/31/98
SportsBusiness Journal: Caddies, sportswear maker happy after striking a B.U.M. deal

Sportswear manufacturer B.U.M. has found a way to tap into golf's desirable demographics without paying the sponsorship and endorsement fees demanded by the game's elite players. It's climbing on the back of the caddies. By signing on as an underwriter of the Professional Caddies Association ...

Tags: B.U.M., CBS Broadcasting Inc., LPGA, Spike DDB

08/31/98
SportsBusiness Journal: McMentos going fast

It is a Tuesday morning at Three Rivers Stadium — a T.A.M. (Tuesday after McGwire), to be exact. In an interior office, among stacks of boxes filled with shirts, caps and assorted other baseball sundries, an adding machine whirrs. Sam Rogiero reviews the figures from a printout on his desk ...

Tags: Anheuser-Busch Cos., Aramark Corp., Arizona Cardinals, Chicago Cubs, Joy Athletic, MLBAM, Pittsburgh Pirates, Pro Player Inc., St. Louis Cardinals

07/06/98
SportsBusiness Journal: Owners, players agree: Beanies have it

Years of labor strife behind them, baseball’s owners and players union have found a point on which they can unite: Beanie Babies. The two long-standing combatants will make history at the All-Star Game in Denver this week when they combine to give away Glory, a red, white and blue bean-bag ...

Tags: Baseball, ING, MLB, ACC, GE, Ping, New York Yankees, ATT

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