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Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Sponsors tap into families and volunteers

Published in SportsBusiness Journal on 08 / 04 / 14

A glance at the roster of Little League sponsors gives you a clear idea of what companies are buying when they sign on with the world’s best-known youth sports property. There are the usual suspects on the endemic side, manufacturers of balls and bats and uniforms. But cobble together the broa...

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Tags: In-Depth

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