About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Popular overseas bouts shift model for HBO

03 / 31 / 14

He can picture it already, the spectacle of petulant super middleweight contender George Groves riding to the ring atop a London bus, a crowd of more than 60,000 stretched to the far reaches of iconic Wembley Stadium for what likely will be the U.K.’s most lucrative fight ever. London-based...

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Tags: Media

More Stories by this Author

09/07/98
MLB goal: No round-trip riot

A person who strode into the left-field stands at Busch Stadium in St. Louis and dropped $500,000 into the crowd might be prosecuted for breaching the peace. Mark McGwire was set to do something similar to that last week as he stormed toward history. And all that St. Louis Cardinals manageme ...

Tags: Anheuser-Busch Cos., Arizona Cardinals, Atlanta Braves, Chicago Cubs, Miami Marlins, MLB, Pro Player Inc., Shop At Home Network, St. Louis Cardinals, Time Warner

08/31/98
NASCAR-Coke deal may be a real (big) thing

NASCAR's goal of global expansion got a boost last week when the Coca-Cola Co. — maker of the world's pre-eminent soft-drink brand — agreed to sponsor what may turn out to be the largest single-event merchandising deal in NASCAR history. Coke will sponsor cars driven by Dale Earnhardt ...

Tags: Action Performance Cos., Anheuser-Busch Cos., Dale Earnhardt Inc., NASCAR

08/31/98
Caddies, sportswear maker happy after striking a B.U.M. deal

Sportswear manufacturer B.U.M. has found a way to tap into golf's desirable demographics without paying the sponsorship and endorsement fees demanded by the game's elite players. It's climbing on the back of the caddies. By signing on as an underwriter of the Professional Caddies Association ...

Tags: B.U.M., CBS Broadcasting Inc., LPGA, Spike DDB

08/31/98
McMentos going fast

It is a Tuesday morning at Three Rivers Stadium — a T.A.M. (Tuesday after McGwire), to be exact. In an interior office, among stacks of boxes filled with shirts, caps and assorted other baseball sundries, an adding machine whirrs. Sam Rogiero reviews the figures from a printout on his desk ...

Tags: Anheuser-Busch Cos., Aramark Corp., Arizona Cardinals, Chicago Cubs, Joy Athletic, MLBAM, Pittsburgh Pirates, Pro Player Inc., St. Louis Cardinals

07/06/98
Owners, players agree: Beanies have it

Years of labor strife behind them, baseball’s owners and players union have found a point on which they can unite: Beanie Babies. The two long-standing combatants will make history at the All-Star Game in Denver this week when they combine to give away Glory, a red, white and blue bean-bag ...

Tags: Baseball, ING, MLB, ACC, GE, Ping, New York Yankees, ATT

07/06/98
Here’s what a new ballpark is worth

The Arizona Diamondbacks expect their desert cash machine, Bank One Ballpark, to generate profits of $18.45 million on revenue of $108 million this season, further evidence that today’s customer-friendly ballparks are pushing those that came before them onto the endangered list. Documents ...

Tags: Arizona Diamondbacks, BT Capital Partners Europe, CES, TES, Naming Rights, Budget Rent-a-Car, Opinion, ATT, Audi, USTA, Minnesota Twins, Rado, Colorado Rockies, Baltimore Orioles, IOC

07/06/98
Signing pricey draft picks may be best strategy

The sky was falling. That’s the impression you got when speaking to many Major League Baseball executives in the weeks after four U.S. amateurs who had been declared free agents obliterated baseball’s bonus records in 1996. The Arizona Diamondbacks gave Travis Lee $10 million and J ...

Tags: ING, Baseball, GE, Arizona Diamondbacks, ATT, ACC, Ping, Budget Rent-a-Car, SEC, GMAC, St. Louis Cardinals, Ford Motor Co., NTRA

07/06/98
Only Beanie Babies rival McGwire as fan magnet

Two days had passed, yet Jerry Bell, president of the Minnesota Twins, still was bubbling about the way Mark McGwire had spun the turnstiles of an otherwise stagnant Metrodome. “Ahhhh, home run hitters – they’re huge,” said Bell, whose Twins saw attendance nearly double wh ...

Tags: Minnesota Twins, ING, GE, ATT, St. Louis Cardinals, GMAC, Citibank, Baseball, Qualcomm, San Francisco Giants, British Petroleum, Ping, CES, New York Mets, SEC

06/29/98
Can’t afford a jet fighter? Buy this bat

Technology developed to reduce vibration in fighter planes is behind a recent innovation meant to take the sting out of aluminum baseball bats and propel offensive numbers to even greater heights. Worth Inc., the Tullahoma, Tenn.-based bat and ball manufacturer, debuted its new Copperhead ACX bas ...

Tags: Baseball, Worth Inc., UFA, Ping, Target, Colleges, ATT, Esso, NCAA

06/29/98
Action CEO moves firm into fast lane

Fred Wagenhals opens the manila folder and removes a single sheet of paper, sliding it gently, as if it bears the signatures of the Founding Fathers, or directions to the Holy Grail. He centers the page on his desk and stares at it. “Every morning, I’m in the office at 7 a.m., looking ...

Tags: Motorsports, NASCAR, ATT, Nasdaq, Fleet, Sprint

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