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Bill King
Senior writer Bill King writes special projects and covers combat sports and educational programs.
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CBS boosts Mayweather promotion04 / 29 / 13As servers cleared the plates at the end of a working lunch at a famed Manhattan hotel, Stephen Espinoza passed an iPad across the table, careful not to snag an earbud wire on a chair. “This just came in,” the head of Showtime Sports told Richard Schaefer, CEO of Golden Boy Promotions... Tags: Media |
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A uniform for every occasion
In their first season, the Arizona Diamondbacks have rewritten the book on uniform combinations, unveiling an array of looks meant to drive sales to consumers who are dead set on owning every bit of Diamondback available. The club said it eclipsed $100,000 in merchandise sales at each of its f ...
Crew chiefs form sales squad
Race fans will wear Ray-Bans because Jeff Gordon does. They’ll eat at McDonald’s because Bill Elliott says he does. They’ll switch to Miller Lite because Rusty Wallace did. Now we’ll see whether they’ll choose a wrench because Terry Labonte’s crew chief did. Hoping to capitalize on NASC ...
Tags: Chase Manhattan Corp., Columbus Crew, Dale Earnhardt Inc., Kansas City Chiefs, Microsoft Corp., Miller Brewing Co., NASCAR
Chasing the elusive ‘61’ is profitable
So maybe it is early for baseball types to be talking about the number. But 61 sells – all by itself. One month into the baseball season, fans were buzzing over the chance that Mark McGwire of the St. Louis Cardinals, Ken Griffrey Jr. of the Seattle Mariners or, well , just about anyone e ...
Tags: Anheuser-Busch Cos., Arizona Cardinals, Microsoft Corp., New York Giants, San Francisco Giants, Seattle Mariners, St. Louis Cardinals
Cyber GMs have it plenty tough
As a 12-year old boy, Clay Dreslough designed a computer game that would replicate the on-field action of an entire baseball season, tracking home runs, RBIs, strikeouts – all the numbers craved by the smart kids on the block. But bigger boys need bigger toys. So shortly after Dreslough c ...
Indians IPO likely to start trend
Like a critical pitch late in a tense World Series game, the Cleveland Indians’ initial public offering has the rapt attention of baseball. Since Major League Baseball approved public ownership of teams, Cleveland is the first club to announce an IPO. It probably won’t be the last. While ...
Tags: Boston Red Sox, Carolina Panthers, Cleveland Indians, Florida Panthers, Green Bay Packers, Kansas City Royals, Microsoft Corp., MLB, NFL, Pittsburgh Pirates, Time Warner
Are aluminum bats about to strike out
Easton makes 1.8 million metal baseball bats a year. Yet losing a customer that purchases bats for use by 500 children and teens was a scary enough blow that the company invited the president and vice president of the Toluca Lake (Calif.) Pony League to its plant to meet with top management af ...
Tags: Microsoft Corp., NCAA
Blue Jays wax poetic, profitably
The radio ad opens with Roger Clemens’ trademark Texas gunslinger draw, only the words don’t seem to match the voice. Clemens is reading poetry. Gentle poetry. This is part of the Toronto Blue Jays’ response to a sag in attendance that has plagued them – as it has much of baseball – ...
Tags: Baltimore Orioles, ESPN, Microsoft Corp., New York Yankees, Toronto Blue Jays, YankeeNets
True concern - or blowing smoke
A major tobacco company paid for a public – service ad that uses five prominent race-car drivers to discourage underage smoking, but the company isn’t taking credit for it on the ad. The full-page ad features five of NASCAR’s more prominent drivers – Jeff Gordon, Dale Earnhardt, Mark Martin, D ...
Tags: Dale Earnhardt Inc., IEG Inc., Microsoft Corp., NASCAR
Is structurally sound Yankee Stadium dead politically?
Babe Ruth built a house that stood through a Depression, two World Wars, the economic collapse of the neighborhood that surrounds it and, even more amazingly, 25 years of George Steinbrenner. But even Yankee Stadium isn’t immune to the forces of time and gravity. Steinbrenner may have fou ...
Tags: HOK Inc., Microsoft Corp., Brooklyn Nets, New York Giants, New York Jets, New York Mets, New York Yankees, San Francisco Giants, YankeeNets
Selling champs is an old art
The Florida Marlins of 1997 went up like prefabricated housing, built more rapidly than any champion in modern baseball history. They were dismantled with even more fervors, reduced to a mish-mash of toddling prospects in the four months between their celebratory parade and the opening of spri ...
Tags: Arizona Cardinals, Boston Red Sox, Miami Marlins, Microsoft Corp., New York Yankees, Oakland Athletics, St. Louis Cardinals, YankeeNets
