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Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Modelo goes big with UFC

Published in SportsBusiness Journal on 10 / 09 / 17

Editor’s note: This story is revised from the print edition. Among its local sports sponsorships, Modelo Especial has a deal with the Chicago White Sox that includes the Casa Modelo bar at Guaranteed Rate Field. ...

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Tags: Marketing and Sponsorship

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