About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Epic fight shaping up for PPV record

Published in SportsBusiness Journal on 04 / 27 / 15

Ten days ahead of the most anticipated fight since the advent of pay-per-view, the head of Showtime’s sports division scanned a sales report from distributors and saw trends that were even better than he had hoped. The most lucrative pay-p...

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Tags: Events and Attractions

More Stories by this Author

04/26/99
SportsBusiness Journal: You have to put the cycle somewhere

The list of team sponsors at the typical pro motocross event wouldn't surprise you: Honda. Suzuki. Kawasaki. But there, tucked among the motorcycle manufacturers, is a name that sticks out like a third wheel: Mazda. Mazda doesn't manufacture motorcycles. But the Japanese company is among the ...

Tags: Suzuki, Eddie Bauer, Ford Motor Co., Mazda

04/26/99
SportsBusiness Journal: New ownership: Schott laid roadblocks

Marge Schott did not go quietly. It took a lawsuit filed by the limited partners of the Cincinnati Reds to short-circuit Schott's last attempt to drag out a sales process that had slogged along for more than a year. On April 19, the first business day after the limited partners were granted a ...

Tags: Cincinnati Reds

04/19/99
SportsBusiness Journal: Blue Jays triple sponsorship revenue

As provider of the official automobile of the Toronto Blue Jays for the last 22 years, Honda Canada didn't give much thought to its sponsorship deal with the club. It saw the arrangement rather simply. For a price it deemed reasonable, Honda got to latch itself to a visible, major league sports ...

Tags: Arizona Diamondbacks, Labatt Brewing Co., MARC Advertising, Toronto Blue Jays

04/19/99
SportsBusiness Journal: Rays' AA club going to Disney

The Tampa Bay Devil Rays wanted to keep their fingers in Central Florida, a critical fringe market, and the swanky baseball stadium at Disney's Wide World of Sports was going unused on most summer nights. The union of the two was a natural. After months of negotiations, the Devil Rays and Disney ...

04/12/99
SportsBusiness Journal: Wait a second, trend spotters

Slap the words "Opening Day" on a baseball ticket and consumers will buy it. A better indicator of baseball's attractiveness coming off its ballyhooed rebound season may be the manner in which consumers responded to their local clubs on the second and third nights of the season. The earliest ...

Tags: Arizona Cardinals, Chicago Cubs, Chicago White Sox, Cincinnati Reds, Detroit Tigers, Houston Astros, Kansas City Royals, Minnesota Twins, New York Giants, New York Rangers, Oakland Athletics, San Diego Padres, San Francisco Giants, Seattle Mariners, Southwest Sports Group, St. Louis Cardinals, Texas Rangers, Toronto Blue Jays

04/12/99
SportsBusiness Journal: Major league slogan fever: Catch it

When the Oakland A's were choosing the hook for a marketing campaign featuring their promising young nucleus, they wanted something that would forward a specific image — something that went beyond the broad-brushed, come-on-out approach that many clubs take. The advertising agency that the ...

Tags: Baltimore Orioles, ESPN, New York Yankees, Oakland Athletics, YankeeNets

04/12/99
SportsBusiness Journal: Astros' campaign bids adieu to dome

When the Houston Astros were planning ways to market their team before their coming move to plush new digs, they knew that a farewell to the Astrodome should be part of their efforts. "We wanted to do something special for our season-ticket holders," said Pam Gardner, the Astros' vice president ...

Tags: Enron Corp., Houston Astros

04/12/99
SportsBusiness Journal: School colors have teams thinking green

As Sterling Marlin's orange-and-white University of Tennessee-themed car rolled around the race tracks of his home state the last two weekends, the cash registers within his merchandise trailers sounded a steady salute. They also set some motorsports marketers wondering whether the program, whic ...

Tags: Action Performance Cos., Adidas, Anheuser-Busch Cos., Dale Earnhardt Inc., Envision, Mattel, NASCAR, Wendy's International Inc.

04/05/99
SportsBusiness Journal: Teams line up for another Beanie boost to their bottom lines

Here we go again. This year's roster of Ty Beanie Babies set for distribution at Major League Baseball parks, in order of appearance: Goochy, Slippery, Sammy, Peace, Batty, Valentina, Fortune, Early, Mac, Hippie, Scorch, Goatee, Kuku, Tiny, Erin, Luke and ...drumroll please ...the Millennium Bea ...

Tags: Arizona Cardinals, Chicago Cubs, Detroit Tigers, Milwaukee Brewers, St. Louis Cardinals, Ty Inc.

04/05/99
SportsBusiness Journal: New Veeck stunt a small nod to his dad

Mike Veeck, the Tampa Bay Devil Rays marketing guru, takes pride in following in his father's carnivalesque footsteps. He'll take another step in that direction this week when the Devil Rays announce that they've hired "Dave the Midget," a bit player on a popular morning radio show, to emcee act ...

Tags: Chicago White Sox, Cleveland Browns

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