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Bill King
Senior writer Bill King writes special projects and covers combat sports and educational programs.
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Reinsdorf values people he knows and trusts05 / 20 / 13When Steve Schanwald was in the intensive care unit of a Chicago hospital, recovering from surgery after a heart attack, one of the first people to call him was Jerry Reinsdorf. He told the Bulls’ executive vice president of business opera... Tags: Events and Attractions |
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The marketing monster
As he watched Mark McGwire topple milestone after milestone in the week leading up to his season-record 62nd home run, the same image kept flashing before John DeWall's eyes: The Abbey, Seal Beach. Each time McGwire sat in front of a camera during a postgame news conference, he wore a gray ...
Tags: Arizona Cardinals, Detroit Red Wings, Frito-Lay Inc., Integrated Sports International (ISI), New Era, New York Yankees, Nutmeg Mills, Pro Player Inc., QVC Inc., St. Louis Cardinals, Starter Corp., VF Corp., YankeeNets
Marlins may be ready to rally
The Florida Marlins appear to be steadying themselves. They've nearly got an owner, and they're keeping the general manager who built them. Banking on assertions that Boca Raton commodities trader John Henry will purchase the team, Marlins general manager Dave Dombrowski last week agreed to ...
Tags: Miami Marlins, Fox, Los Angeles Dodgers, News Corp.
Budweiser launches blimp campaign in a hail of home runs
Anheuser-Busch was looking for a way to launch a highly visible advertising campaign that would cross through several sports that it sponsors. And along came Mark McGwire. Which is as visible as you get right now. McGwire's home run quest is at the heart of the first of a series of commercia ...
Tags: Anheuser-Busch Cos., Arizona Cardinals, DDB Needham Worldwide Inc., NASCAR, St. Louis Cardinals
MLB goal: No round-trip riot
A person who strode into the left-field stands at Busch Stadium in St. Louis and dropped $500,000 into the crowd might be prosecuted for breaching the peace. Mark McGwire was set to do something similar to that last week as he stormed toward history. And all that St. Louis Cardinals manageme ...
Tags: Anheuser-Busch Cos., Arizona Cardinals, Atlanta Braves, Chicago Cubs, Miami Marlins, MLB, Pro Player Inc., Shop At Home Network, St. Louis Cardinals, Time Warner
NASCAR-Coke deal may be a real (big) thing
NASCAR's goal of global expansion got a boost last week when the Coca-Cola Co. — maker of the world's pre-eminent soft-drink brand — agreed to sponsor what may turn out to be the largest single-event merchandising deal in NASCAR history. Coke will sponsor cars driven by Dale Earnhardt ...
Tags: Action Performance Cos., Anheuser-Busch Cos., Dale Earnhardt Inc., NASCAR
Caddies, sportswear maker happy after striking a B.U.M. deal
Sportswear manufacturer B.U.M. has found a way to tap into golf's desirable demographics without paying the sponsorship and endorsement fees demanded by the game's elite players. It's climbing on the back of the caddies. By signing on as an underwriter of the Professional Caddies Association ...
Tags: B.U.M., CBS Broadcasting Inc., LPGA, Spike DDB
McMentos going fast
It is a Tuesday morning at Three Rivers Stadium — a T.A.M. (Tuesday after McGwire), to be exact. In an interior office, among stacks of boxes filled with shirts, caps and assorted other baseball sundries, an adding machine whirrs. Sam Rogiero reviews the figures from a printout on his desk ...
Tags: Anheuser-Busch Cos., Aramark Corp., Arizona Cardinals, Chicago Cubs, Joy Athletic, MLB Properties Inc., Pittsburgh Pirates, Pro Player Inc., St. Louis Cardinals
Owners pledge to cut back on two-game sets
Major League Baseball owners, pleased with results from the first round of interleague play this season, insist they'll be able to produce future interleague schedules that will pass the muster of the Players Association. The owners have until July 1 to present the players' union with a 1999 sc ...
Tags: Milwaukee Brewers, MLB
A travel agency promises: Have coaches, will travel
Ken DeMatteo has agreed to plan a fishing trip to New Zealand, an out-of-the-ordinary excursion for his travel agency, which typically books golf tours through Scotland and basketball trips to Italy and Spain. The tours feature prominent college coaches who host and help promote the trips, luri ...
Minor league dreams at a minor league price
With surveys pointing to affordability as a significant reason that minor league baseball has outpaced its major league parent in popularity in recent years, the Southern League has taken that core strength into the realm of fantasy — and says it's paying off. The Southern League is operat ...
Tags: New York Mets
