About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Rams tap Corona as first sponsor in L.A.

Published in SportsBusiness Journal on 08 / 08 / 16

Editor's note : This story is revised from the print edition. The Los Angeles Rams have landed Corona as their import beer sponsor, the first of eight to 10 new partnerships that the relocated team expects to announce before its first regular-season game next month. The three-year deal is t...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Daily: Bills' Popko Joining Pegula Sports

Bills Exec VP/Business Development Bruce Popko will join Pegula Sports & Entertainment in a similar role overseeing sales and sponsorship across the group's properties: the Bills, Sabres, AHL Rochester Americans, NLL Buffalo Bandits, the HarborCenter entertainment complex and Nashville-based m ...

SportsBusiness Journal: New Bills owners’ vision of One Buffalo

Near the end of a two-hour walking tour through the innards of the Buffalo Bills’ game-day operation, the team’s new co-owner made her way through an end zone tunnel and onto the field, where the Bills and Kansas City Chiefs were warming up as kickoff approached. She was in daylight f ...

Tags: Franchises

SportsBusiness Journal: Deep ties for UFC execs, HS program

This is not a movie scene. But it feels like one. A very strange one. A high school football game in a sold-out stadium on the edge of the Las Vegas suburbs, telecast in prime time on ESPN, delayed an hour by cloud-to-ground lightning and Old Testament rain. Dana White, the ever-amped, cranke ...

Tags: People and Pop Culture

SportsBusiness Journal: When the home team plays, candidates pay

Before Peyton Manning arrived in Denver in 2012, the Broncos had gone three seasons without being showcased on NBC’s “Sunday Night Football.” Since then they’ve been on eight times, with at least one more date scheduled for later this year. ...

Tags: Law and Politics, Media

SportsBusiness Journal: Swangard to leave Oregon’s Warsaw Center

Warsaw Sports Marketing Center head Paul Swangard will step down from the job he has held for 14 years when his contract expires at the end of the academic year. Swangard told students of his decision at an event before the Oregon-Stanford football game on Saturday and sent an email to alumni Sat ...

Tags: People and Pop Culture

SportsBusiness Journal: Toe-to-toe in China

When boxing promoter Top Rank put on its first fight emanating from a casino resort off the coast of mainland China 18 months ago, it looked like little more than the natural migration of big-event boxing to a region that features the world’s fastest-growing economy. “People in Americ ...

Tags: In-Depth

SportsBusiness Journal: Who will step up for UFC?

The fighters sat side by side in an MGM Grand ballroom after the most recent UFC pay-per-view: An Olympic silver medalist who defected from Cuba, a quick-witted Irishman decked out in an ivory-colored suit, a once-beaten former champion coming back from injury, a 5-foot-3 headliner nicknam ...

Tags: In-Depth

SportsBusiness Journal: Fight roundup

Fighting for attention Fight promoters and network executives long have said that the greatest risk in putting on a pay-per-view was that a news event of overwhelming national interest — think natural disaster or O.J. in a white Bronco — would so captivate the audience that they ...

Tags: In-Depth

SportsBusiness Journal: Weiberg joins consulting firm

Former Big 12 Commissioner Kevin Weiberg, whose résumé includes recent stints launching television networks for the Big Ten and Pac-12, has joined the Atlanta-based consulting firm College Sports Solutions. The firm also announced the addition of Heather Ould, former chief operating ...

Tags: Colleges

SportsBusiness Journal: Cohon builds cultural identity for CFL

When Mark Cohon interviewed for the commissioner’s job at the Canadian Football League seven years ago, he closed with a caveat born of his early-career experiences at Major League Baseball, where the owners ousted Fay Vincent, and the NBA, where, at least publicly, they followed David Stern i ...

Tags: Leagues and Governing Bodies

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug