About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Popular overseas bouts shift model for HBO

03 / 31 / 14

He can picture it already, the spectacle of petulant super middleweight contender George Groves riding to the ring atop a London bus, a crowd of more than 60,000 stretched to the far reaches of iconic Wembley Stadium for what likely will be the U.K.’s most lucrative fight ever. London-based...

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Tags: Media

More Stories by this Author

05/02/11
A change to boxing on TV?

As he shopped the pay-per-view rights to Manny Pacquiao’s upcoming fight against Shane Mosley, the president of boxing promotions company Top Rank sent a set of basic financial terms to the three networks that play prominently in boxing: HBO, Showtime and ESPN. He also asked the question that would ...

Tags: Media

05/02/11
Pacquiao to tout HP tablet

Two months after taking over management of Manny Pacquiao’s largely dormant global endorsement portfolio, promoter Top Rank has landed the fighter a spot in Hewlett-Packard’s upcoming campaign around its recently released tablet computer. Working through agency William Morris, Top Rank submitted ...

Tags: Marketing and Sponsorship

04/25/11
Fine line between clubs, leagues

Working on behalf of client Kia Motors on a portfolio of league and team sponsorship deals, attorney Richard Grant quickly realized a key distinction from projects he handled outside of sports. “There is a tension between the leagues and the teams, particularly on a sponsorship deal,” said Grant, m ...

Tags: In-Depth

04/25/11
Corona takes 'Fights' spot

Four months after losing prominent boxing sponsor Tecate from its “Friday Night Fights” show, ESPN has replaced the Mexican beer brand with its far-larger competitor, Corona. The nation’s No. 1 selling import beer debuted last week as presenting sponsor of the “Friday Night Fights” broadcast on bot ...

Tags: Marketing and Sponsorship

04/25/11
The intersection of law and sports

In his first day as an associate in the corporate group at Covington & Burling, Bruce Wilson was dispatched to accompany an antitrust lawyer from the firm to a meeting, where he was to “sit there and be quiet.” The antitrust lawyer, Paul Tagliabue, took a shine to Wilson and eventually invited h ...

Tags: In-Depth

04/25/11
Law over surfing, barely

The lawyer who worked on the financing of the recent spate of metro New York stadiums nearly chose a career fighting fires. DLA PIPER When he’s not advising clients, Peter White still finds time to catch some waves. Peter White, co-chair of the sports, media and entertainment pr ...

Tags: In-Depth

04/18/11
Boxing season limps to finish

The World Series of Boxing trumpeted itself as the next best hope for reviving interest in Olympic-style boxing when it launched in November, fielding franchises at major venues in Los Angeles and Miami, landing national distribution of its matches on Versus and trumpeting the commercial impact of 2 ...

Tags: Leagues and Governing Bodies

04/04/11
Champions: Marvin Miller

He held the small, torn scrap of paper at a distance, tilting it to catch the light from an overcast winter afternoon. Marvin Miller came upon the note a month earlier, while arranging boxes in a hall closet. A sheet to ...

Tags: People and Pop Culture

03/21/11
Pacquiao's promoter fights for sponsors

When Sandy Sandoval was contemplating who to recommend for the cover of EA Sports’ new “Fight Night Champion” boxing release, the first choice was an obvious one. The brightest star in boxing, Manny Pacquiao, is under contract to appear exclusively in games produced by EA. Sandoval opted instead t ...

Tags: Marketing and Sponsorship

02/28/11
Tecate pours it on for Pacquiao-Mosley

The Mexican brewery that has become boxing’s most active and visible U.S. sponsor is building what it expects to be its largest retail promotion ever around Manny Pacquiao’s upcoming bout against Shane Mosley, backing its usual pay-per-view rebate with commemorative cans featuring the fi ...

Tags: Marketing and Sponsorship

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